There are more than 1.7 million eCommerce websites that are successfully running on Shopify.
With this number only expected to grow, driving traffic to your Shopify Store is challenging. With the increase in competition, many Shopify merchants face minimal traffic. A decrease in traffic will ultimately lead to reduced sales.
So here is the solution for Shopify stores to get rid of growing competition, low traffic, and a decline in sales.
Why is Traffic Necessary for Shopify Store to Succeed?
When the gap between customer and store is narrowed down, it will assist in driving traffic to your Shopify store. The store with less traffic will have fewer shoppers.
Bringing a targeted audience to your store will lead to increased sales. The customers you bring to your must be interested in buying what you sell.
If you do not attract the right audience, your bounce rates will increase and sales will decrease. All your marketing tactics won’t matter if your store has uninterested customers. Check out the latest Shopify editions with 100+ new products and updates.
Strategies to Increase Traffic and Sales for Shopify
You got to ride in front of the potential customers to bring them to your Shopify store. The more exposure you get for your website, the more it will help to increase traffic and generate sales.
Here are six proven strategies to maximize website traffic and skyrocket sales.
Collaborate with Influencers
Customers may not be attracted to your store through other channels. Influencer marketing is a great way to increase brand awareness and drive traffic to your store. By establishing relationships with customers you can bring your business in front of new audiences.
An influencer builds a positive outlook of your brand that impresses users. Whenever an influencer talks about your brand, it encourages customers to buy from you. This will increase the possibility of increased sales.
Choosing the appropriate influencer for your brand can increase sales and traffic to your website. Investing in social media influencer marketing reaps high rewards.
Experiment Paid Ads
Avoiding paid ad platforms for your marketing strategies is a great loss for your business. Advertisement platforms like Google Ads and Social Media paid ads can bring highly targeted traffic that is likely to purchase your products.
Paid ads can help to bring the right customers at the right time to your Shopify store. Paid Ads are worth experimenting with your Shopify website to increase traffic and revenue.
It is not enough to just sell products. You need to provide required information to your customers regarding products or your industry. Google also shows websites at the top that answer customer queries.
Blogs are a cost-effective way to drive traffic to your website. Include keywords in your blog to help Google index your webpage. You can also share the blog on social media and other websites to drive more traffic.
Take Advantage of Emails
Email marketing is an old technique to attract customers. Email marketing allows for closer interactions with customers and generates sales.
Email automation is a gem for many eCommerce businesses. You can personalize your emails based on customers’ preferences, choices, and behavior. Hence, email marketing is an easy task if you are looking to increase the traffic to your Shopify eCommerce website.
Run Flash Sales
Running flash sales is when you offer discounts on specific products or an entire store for some hours or days. Customers find it attractive as the prices are lowered.
Many eCommerce stores run flash sales on times of festivals or special days like Black Friday and Cyber Monday. Flash sales also create a fear of missing out on customers as they are temporary. Thus, flash sales help to increase sales as people grab the offer as quickly as possible.
Try Out Giveaways
Giveaways give a boost to your business in the short term. Running giveaways, you can quickly drive a large number of traffic to your website by offering them exciting prizes for their participation.
Offering free products in giveaways creates chances for users to purchase your other products if they are satisfied with your services.
Every business is unique so the method of generating sales and traffic may vary based on the business niche. But the above strategies can help you generate traffic and sales.
Sales of the store are directly dependent on the traffic. More traffic means you will have more chances to convert that visitor into your permanent customer.
Apart from the above strategies, you can also increase sales and traffic through mobile app development.