Hello E-Commerce Folks?,
Welcome to MageComp E-Commerce Blog Series! I hope we will get out of this lockdown soon, but we need to stay as secure as we can. So with that today let’s add some productive knowledge to yourself, We are moving to see E-commerce Best Content Marketing Strategies for 2022. Before that, if you have missed our latest article on you can check it Magento E-commerce Blueprint: All You Need to Know Before Launching Your Store So, let’s Leap In?.
Creating content in the past was about scheduling blogs, hiring agencies for likes, getting customers registered to the blog updates, sharing links, and rephrasing the content from published sources. Moreover, this sort of content was good enough for the E-commerce owners to justify the purpose of marketing through the content.
However, in recent times the sole purpose has not just been kept limited to content marketing but has expanded to driving more traffic and thereby increasing sales. Customer attraction and loyalty have become the priority for the online businessmen which has in real terms made Content, the King.
Not only have the E-commerce store runners been active in strategizing but are also updated and smart to cope with this challenging change of content reformation and polishing practices on their online portals. Since emphasizing to help people has become a popularised concept, businessmen have now targeted to market their content through stories, visuals, and experiences.
In this blog we shall discuss the new age content marketing strategies that can actually help your business to prosper.
Create Customers Stories:
Storytelling is the best way to connect with your audiences. Stories of love, adventure, kindness, etc. go well with your customer’s emotions. It is important to know your customer, their values, and your product’s value in their lives in order to select the perfect story to share. Stories can create a sense of belongingness and your product placement can look logical and non-materialized.
Start Social Entrepreneurship:
Supporting social and societal causes through your content is another way to show your care towards your customers. Find the correct balance of words with powerful hashtags to touch your audience’s hearts and be united with them in their struggles. At this stage you can also think of partnering with personalities or influencers who can promote your content and mission, thereby widening the reach.
Forget the traditional ways of drafting your blog or website content. It is essential to let your customers feel that you are there to explain them, share with them and help them. Content that seems to be selling products looks way too desperate and puts the customer off. Try and share experiences with customers, make videos, give free PowerPoint templates, interviews, photographs, infographics, ebooks, etc. in order to make surfing and reading more interesting and engaging for them.
Know your Competitors:
The greatest ideas come from your competitors. Keep a check on what their strategies and new initiatives are. This will help you to integrate changes in your own content as well as give birth to novice thoughts in order to retaliate with a better output. The competitor brand’s analysis can help you improve your tactics and better your content performance.
Set Content Marketing Goals:
Your blog post should be capable of standing strong amongst the variations in the search engine results and it is important to achieve this milestone organically. E-commerce owners must make sure that they not only produce content for the sake of it but also to increase their conversion rates by interesting people. If your goal isn’t giving you enough results, it is a sign to revise them and set some new aims so that you can run in the race to the finish line.
Sharing Your Content:
The content should be shared where your audiences spare the maximum amount of their time. Search for these platforms and publish your content with a catchy headline. The most effective ones nowadays are social media platforms such as Instagram, Facebook, Pinterest, Youtube, etc. where you can find maximum reach and connectivity. Guest Blogging is also one way to share your contempt and reach out to new audiences.
Attracting customers for the first time is a difficult task. But once you get them in, it becomes even more difficult to retain them. And that’s when content marketing plays its best role. Let your audiences know through your blogs and content about your knowledge and expertise level.
Not every potential customer will turn to a buyer. But the percentage of these conversions is what needs to be worked upon. And the best way to achieve this target is by making content that is latent and innovative as well as attractive and engaging for your audiences!
To get any help regarding this, feel free to contact us! For any doubts regarding the whole write-up, feel free to comment down. If you have anything to add-on or any question, then feel free to contact our Support Team. also go through different Magento 2 Extensions provided by MageComp. Hopefully, this article has helped you to enhance your knowledge. If so, then don’t forget to share it with your Magento groups. Also we are accepting your reviews regarding this in the comment section below.
Stay indoors, stay safe!
Happy Reading? Catch on the next blog!