When used properly, Amazon can be an excellent marketplace for e-commerce sellers out there. But the thing is, there’s a lot of competition in the online selling platform.
Because there are so many shoppers on Amazon, it’s not surprising that a lot of business owners sell their products on the platform. But to boost your sales, you must know how to keep up with the competition, as well as know what works and what doesn’t.
Here are some tips that can help add to your success as an Amazon seller and boost your sales:
Grab attention with your title
Titles are one of the best ways to grab attention, so you need to optimize it.
Go with the general formula of brand name + name of product + features (such as gender, size, use, and so on) and you’re good. For example, “Apple iPhone 6 16GB Space Gray.”
By doing so, you’re telling the shopper immediately what the product is, and you’ll be able to capitalize on keywords that are high ranking as well.
Cluster your inventory
Because it is an extremely large marketplace, Amazon is hosting millions of products.
Publishing big inventories, even for well-known brands, will always have groups of products that receive more visibility, while others don’t. Products that are highly visible from the flywheel effect and those that are less visible remain hidden.
To enhance your sell-through in a more balanced way, what you can do is fill your inventory and then create a flywheel for less visible products.
You can also place a set of these products on Fulfilled by Amazon (FBA). That way it qualifies for Prime shipping and boosts its visibility.
You can also incorporate the Sponsored Ads and the Headlines Search to push them for about 2-3 weeks. Placing a big push for a limited timeframe does help a lot.
Do keyword research
It’s easy for any business owner to set up a profile on Amazon, but not everyone has what it takes to make it succeed.
Keyword research is crucial for your business’ success. Once you know what these high-value keywords are, you can integrate them into all aspects of your listings to make your products visible on the platform.
Remember that Amazon is passionate about giving the right product options to the right customers. So it’s not as straightforward as you expect it to be.
A lot of readers don’t like to read long and drawn-out sentences. However, with Amazon’s algorithm, long sentences mean that the seller has placed the relevant search terms strategically. These terms can be placed in the title, description, images, and so on.
Find your key differentiator
Another thing that you need to take into consideration is finding your key differentiator.What are your target audiences’ pain points that you’re not addressing? Make that as a primary reason for them to buy your products.
Your photos, media, ad copies should show these primary reasons why people should buy your product. To accomplish this, carefully study your customers’ reviews.
- What are people saying about your products?
- What are the top things that customers love about your products?
- What are the top things that customers hate about your products?
Once you learn how to address these pain points and show these in your images and copywriting, then you’ll likely succeed.
Automate your product prices
What happens if you re-price your inventory manually? Well, your price-using competitors are going to eat up your sales. Why? Because their products are being re-priced altogether and you’re just there, getting started.
So unless you have no competition in the market, or you sell your products on amazon at low volumes, then you need to automate your product prices. It also helps that you work closely with some of the digital marketing industry’s reputable Amazon marketing agencies to help you amp up your sales.
Optimize your funnel
When someone checks out your sales page, then chances are, they’re interested. If they didn’t buy, it means that you haven’t established yourself authority enough. It could also mean that you are not giving them much value and compel them to actually purchase.
To help solve the problem, write down all the objections your prospective customers have. Afterwards, answer those objections with your sales copy.
Additionally, you can hold a question and answer portion on Amazon. Whenever people are asking questions about a product, then there’s surely an objection to buying your products. You need to find out what causes hesitation.
Amazon did this to improve sales, and so far, it has worked.
Everyone will always love a good promotion. These deals are an excellent way to sell more products at a higher velocity, as well as lead to more reviews.
Your goal isn’t always to hold promotions and large discounts. However, you can tap into these tactics from the very beginning of your product cycle on the platform. That way, you can gain more positive reviews and create more relevancy so that more people can find you.
A lot of sellers in the platform also opt for an Early Review Program, wherein Amazon picks customers to give reviews and then hands them an Amazon gift card worth $1-3 dollars.
Although there’s absolutely no guarantee that the reviewer will give your products glowing reviews, it’s an excellent opportunity for sellers with new products.
So there you have it. What’s the most vital takeaway with all this information? Well, the world of e-commerce is constantly changing, and to achieve success as a seller on Amazon’s platform, you need to know how to constantly adapt to its ever-changing environment.
If you are Magento E-Commerce seller, Check out our Magento Amazon S3 Extension, which can help you upload and sync your catalog images and downloadable products directly with Amazon S3 server.
Aside from that, getting yourself one step ahead of the competition is a more daunting task. But when it comes to running your e-commerce business, you can’t be complacent.
You always have to come up with ways to stay ahead of the game by improving your existing processes, writing more relevant sales copy, optimizing it, remain as objective as much as you can, and utilize a more data-driven approach.