Magento 2 Meta (Facebook) Pixel Extension
Magento 2 Meta Pixel Extension adds Meta pixel (formerly Facebook pixel) to Magento website pages to track eCommerce events, conversions, audience behavior and actions for analysis.
- Add Facebook Pixel code to Magento 2 store.
- Track important eCommerce events.
- Conduct retargeting ads campaigns.
- Help optimize social ads campaigns.
- Measure the overall effectiveness of your campaigns.
- Target relevant audience.
- Create custom conversions as per your requirements.
- Hyvä Addon Available.
- Compatible with Hyvä Luma Checkout / Hyvä Checkout.
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Do you want to retarget visitors to your Magento 2 store? Facebook provides us with the feature to remarket your product with the help of Meta Pixel (formerly Facebook Pixel) code.
Meta Pixel is a JavaScript code that helps monitor audience behavior on your website. It offers standard event tracking to supervise user’s activities. Analytics of user actions can help measure the impact of your Facebook advertising campaigns. You can also remarket customers who have visited your website before. Based on user behavior, you can create and run Facebook Ads swimmingly.
Our Magento 2 Meta Pixel extension adds the Meta Pixel code to track the following eCommerce events.
- Category and product view
- Initiate checkout
- Purchase
- Product search
- Add to cart and wishlist
- Customer registration
- Newsletter subscription
Using these informative insights, the store owner can retarget visitors to their eCommerce store for social ads. The admin can even measure the overall effectiveness of their Facebook ads campaign. Meta Pixel allows the creation of new audiences and encourages more purchases.
Benefits of Magento 2 Meta Pixel Extension
Quick Integration of Meta Pixel
Using MageComp’s Meta Pixel for Magento 2 module, the admin can integrate Meta Pixel tracking code with Magento store just by entering Meta Pixel ID.
Monitor Standard Events with Meta Pixel
The module supports monitoring the following events to get insights about customer behavior.
- Category and product view
- Checkout and purchase
- Product search
- Add to cart and wishlist
- Customer sign up
- Newsletter subscription
Target the Right Audience Learning Behavior
It helps keep track of your website’s visitors, their behavior and preferences. This data becomes very helpful when targeting the audience for social ads.
Why Choose MageComp’s Magento 2 Meta Pixel Extension?
- Enable or disable individual events.
- Track standard events with Meta pixel.
- Monitor user behavior and retarget relevant audience.
- Measure and analyze Facebook ads campaigns.
- Easily Meta pixel integration with Magento 2 store.
- No coding knowledge required.
Version 1.0.4 Date : 20-05-2025
- Compatible with Magento 2.4.8 version
- Minor bug fixing
Version 1.0.3 Date : 30-09-2024
- Compatible with Magento 2.4.7 version
Version 1.0.2 Date : 14-06-2023
- Compatible with Magento 2.4.6 version
- Minor bug fixing
Version 1.0.1 Date : 17-02-2022
- Minor bug fixing for Add to Cart and Add to Wishlist