The eCommerce market has changed drastically in the past few years. And the COVID-19 pandemic gave the market a headstart. The rapidly changing eCommerce trends have challenged eCommerce admins to keep up with their pace and make their way through the deadly competition.
Changing customer demands and shopping trends affect the eCommerce market a lot. Hence, a Shopify business must stay updated every time to hold its position in the market and grow with the growing market competition. To stand out and succeed, focus on customers. Prioritize their needs, understand and solve their problems. This approach is supported by research. A smooth user experience matters, including site speed, product presentation, and easy checkout. New trends emerge each year based on market demands.
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Let’s look at the best eCommerce trends that can benefit your Shopify stores.
1. Boost in MCommerce
The concept of MCommerce is not limited to just mobile phones for online shopping. The modern MCommerce concept includes every basic shopping activity along with re-engaging with customers via mobile ads like push notifications, resolving queries via phone calls with sales representatives, browsing other or similar brands from mobile phones or using their apps on mobile devices, etc.
The increasing trend of MCommerce also boosted the use of augmented and virtual reality (AR and VR), use of live-streaming shopping, in-app purchases and many other trends. With such an increasing trend, MCommerce is estimated to generate a revenue of $728.8 billion by the end of 2025.
2. Increasing Craze of Social Media Commerce
According to a 2022 report, the number of active social media users is estimated to reach 4.89 billion by the end of 2023. This user crowd has increased the craze of Social Media Commerce AKA, Social Commerce. An active user spends more than an hour on social media daily.
Research also concluded that 98% of consumers confirm their buying decision after being influenced by a person’s review of that particular product, boosting the influencer marketing trend.
Consumer tastes change occasionally, and influencer marketing helps businesses convince their customers about their product/service authenticity as real-life characters positively impact the viewer’s mind.
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How to Leverage Social Proof on a Shopify Store?
3. Personalized Shopping Experience
The concept of personalization has been creating hype in this post-pandemic period. Both B2B and B2C customers prefer a personalized shopping experience from the eCommerce store owners they work with. But the question is, what exactly does a personalized shopping experience refer to?
A personalized shopping experience means to give your customers what they strive for. To achieve this personalized experience, you can use your customer reviews and recommendations as a Shopify admin, like giving them the shipping method they highly prefer, providing the payment option that is more convenient for them, displaying products related to their search or purchase, etc. Following these points can easily give your customers a seamless, personalized shopping experience.
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4. Zero-party Data and Privacy
Imagine you thought of a product out of nowhere, Googled it, surfed through some websites, closed the tab and put your mobile device aside. After some time, you start surfing your social media accounts, and BOOM, your feed is filled with products similar to the one you searched couple of minutes ago. How is it possible? Are you being tracked? How?
After a personalized shopping experience, data privacy is the biggest concern of eCommerce consumers. Many consumers recognize that ecommerce platforms gather their data; however, they often remain uncertain about the precise intentions behind its collection and whether such practices expose them to potential risks. This complex landscape has given rise to various opinions regarding the advantages of big data and its implications for shaping personalized shopping journeys.
5. Loyalty Rewards for Loyal Customers
Brands strategically embrace subscription models to cultivate devoted customer bases, enhance profitability, and bolster customer retention rates. This surge in subscriptions and memberships can be attributed to the prevailing economic uncertainty and inflationary pressures.
Especially within B2C, businesses skillfully promote subscription plans as a compelling means to achieve cost savings. Some companies are even going the extra mile by guaranteeing lifetime pricing as an alluring incentive for registration.
Concurrently, exclusive membership-based communities such as Fabletics and Lululemon are rapidly ascending. These models cleverly leverage the fear of missing out (FOMO), extending VIP-style treatment to members and granting them exclusive privileges like access to limited products, special events, and more.
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6. Live Streaming Shopping
Live Streaming Shopping is the modern-day technique thousands of eCommerce businesses use. Livestream shopping seamlessly blends the worlds of social commerce and live streaming, offering consumers a unique and engaging way to discover and purchase products or services.
This innovative platform empowers brands, influencers, and creators to showcase their offerings while actively engaging with customers in real-time. Imagine the personalized experience of shopping in a physical store, where knowledgeable associates assist and answer queries, all enjoyed from the convenience and comfort of your home.
Over to You
Predicting the precise trajectory of eCommerce’s evolution in the upcoming years remains challenging. Recent times have witnessed remarkable shifts in how businesses connect with, convince, and captivate their audiences using Shopify themes, stores, and applications.
For every professional Shopify developer or designer, maintaining a steady influx of new clients and prospects hinges upon their ability to anticipate and embrace the unfolding dynamics of this landscape.
Suppose you’re equipped with the insight to consistently position your clients ahead of the ever-changing eCommerce realm. In that case, there’s an inviting opportunity for you to embark on your journey as a distinguished Shopify expert from MageComp. Kindly contact us or text us via our official Facebook page.
Happy Shopifying!!!
