A well-designed Shopify landing page can potentially convert casual visitors to regular customers. But, unfortunately, the Shopify landing page is the most underrated topic ever focused on.
Though Shopify provides the “drag and drop” feature for editing your Shopify website, creating a high-performance Shopify landing page can be tiresome for some business admins, as they live with a misconception that this task needs to have a pro-level designer. But this is not the case. You just need to have a clear view of what exactly a Shopify landing page is. Once you know the definition, you can easily create a high-performance Shopify landing page.
- 1 What is a Shopify Landing Page?
- 2 How to Create a Shopify Landing Page?
- 3 Hiring a Shopify Expert to Build a Landing Page?
What is a Shopify Landing Page?
Shopify businesses have multiple ongoing marketing campaigns at a time, and different marketing strategies are used to spread the word. A Shopify landing page is a single web page created within the Shopify eCommerce platform designed to capture visitors’ attention and encourage a specific action, such as making a purchase, signing up for a newsletter, or taking advantage of a limited-time promotion.
The primary purpose of a landing page is to encourage specific actions, such as making a purchase, signing up for a newsletter, or engaging with a particular promotion or offer. Landing pages are designed to convert visitors into customers or leads by providing them with targeted content and a clear call-to-action (CTA) button.
Shopify landing pages are particularly useful for marketing campaigns, product launches, seasonal promotions, or any situation where you want to direct traffic to a page that is optimized for a specific goal. These pages are often free from distractions commonly found in a full online store, such as navigation menus or unrelated products, ensuring that visitors stay focused on the desired action.
How to Create a Shopify Landing Page?
There are two ways through which you can create a Shopify landing page,
- By customizing the default Shopify pages like product page, collection page, or any other website page to Shopify landing page.
- By using a Shopify landing page builder app. These third-party apps allow you just to drag and drop the elements you need on your landing page, and it is done.
Method #1: Customizing Default Shopify Pages
If you are planning to develop a landing page like an about us page, password page, or contact us page, you can add a page, select its type and start customizing it.
Building a Shopify landing page is quite time-consuming, but it can be achieved anyway.
Step 1 –
Go to Shopify admin > Themes > Customize.
Before moving to Step 2, create a copy of your used Shopify theme and its backup to undo your mistakes easily.
Step 2 –
Select the type of landing page you want to create.
In this tutorial, we will select the collection page for creating a landing page.
Go to Collection > Create Template.
Step 3 –
Fill out the details required to be filled in the popup.
Step 4 –
Once you have created the template, start customizing it.
You can select the tools from the edition section on the page’s left side. You can adjust this section’s announcement bar, product grid, banner, header, and footer.
You can also add more parts to this landing page by selecting the add sections.
Step 5 –
Once done with all the changes, you can save and publish it.
Sub-method: Add a new Shopify page
To work with this method, go to Shopify admin > Online Store > Pages > Add Page
You can add graphics, CTA buttons, page titles, and compelling writing from this field.
All this content will be visible on your landing page.
Save all your changes once you are done with the editing.
Method #2: Using a Page Builder to Build a Shopify Landing Page
If you’re among the many Shopify users who find the editing capabilities within the Shopify Theme tool to be limited, a solution worth exploring is leveraging specialized apps from the Shopify marketplace. These apps seamlessly integrate into your Shopify admin dashboard, offering various advanced editing tools. While some of these tools come at a premium cost, others are available for free.
In the realm of Shopify, many landing page builders are at your disposal, each designed to be intuitive and user-friendly. These tools offer an array of customization possibilities, ensuring that you can easily craft landing pages tailored to your needs. Here are some great Shopify landing page builder providers:
Pagefly is one of the most trustworthy and reputable landing page builder apps available on the Shopify app store. The landing page builder app covers a wholesome package of features and tools that can be used to optimize your Shopify store and pages. This power-packed landing page builder houses 80+ pre-designed landing page templates to choose from. Adding more to this, the drag-and-drop editor makes customization much easier.
Shogun is another pioneer in providing a Shopify landing page builder to Shopify users. The landing page builder is power-packed with exceptional, easy-to-use features. As a bonus point, this page builder app offers users an A/B testing tool to help them test their Shopify landing pages with analytical reports. The page builder comes with a 10-day free trial for its users to test the builder before buying it.
Combining intuition with adaptability, Ecomposer stands out as both a dynamic landing page builder and an all-encompassing marketing software. Engineered to empower businesses in seizing leads and guiding their transformation into loyal customers, Ecomposer boasts an extensive array of templates, seamless page loading velocity, and exceptional conversion-enhancing capabilities. This page builder app also offers a free trial plan to its users, making their purchase more convenient.
GemPages stands out as an eminent landing page builder within the realm of Shopify. Renowned for its intuitive drag-and-drop interface, it empowers users with a seamless development experience. It boasts a diverse collection of meticulously crafted templates numbering in the hundreds.
GemPages caters comprehensively to various conversion objectives by offering its users a free trial period. Powered by advanced machine learning algorithms, this service intelligently optimizes your pages autonomously, ensuring peak performance without the need for manual intervention.
Hiring a Shopify Expert to Build a Landing Page?
While a landing page app undoubtedly offers more functionality than Shopify’s theme editor, it’s important to be aware of certain limitations. Apart from acquiring proficiency in using the tool itself, there’s the challenge of relying on shared templates and features utilized by numerous other companies, resulting in your pages not achieving the desired level of competitiveness.
If your aspiration involves crafting a truly high-converting landing page that resonates uniquely with your business and store, the optimal route might involve delving into code. Creating a bespoke Shopify landing page template or even an entire theme from scratch using tools like Liquid and other coding languages opens up endless possibilities.
Reach out to us today to explore how you can discover the perfect Shopify landing page builder for your needs.