How are you all? Hope I have reached you safe. Checkout Black Friday and Cyber Monday Deals at Big Magento Black Friday and Cyber Monday Deals 2020. A customer visits your page looking for the perfect product to meet their needs, and the next step is convincing them to add a product to their cart. The best way to do this is to write an effective, convincing product description that assures your customer that they do not need to look any further. When it comes to conversion, product descriptions are one of the most important factors of any online shop. But good product descriptions are not always easy to write, especially if you have a long list of items to write about. Whether you’re setting up your online shop or updating it, we’ve put together some key rules to keep in mind to help you write product descriptions that sell.
Understand Your Target Audience
The first rule of writing effective product descriptions is to know who you are selling to. With this information, you will find it easier to define the features that are going to interest your customers the most. To do this, you will need to clearly outline a buyer persona, which is a list of characteristics that your potential customers are likely to have. Consider how the customer found your page and the product description that you’re writing, what they are interested in and why they need to buy the product, the benefits that they’re going to be interested in the most, and how they would describe the product to somebody else.
Big Up the Benefits
When you’re selling products, it’s understandable that you might want to share as much as possible about your products when writing the descriptions. You want to show off the features and list all the specifications. However, it’s important to consider when this is appropriate and when it’s better to focus more on the benefits. For example, if you’re selling slide switches to electronics professionals, they are likely to want to know all the specs and your product description can get a little more technical. On the other hand, if you’re selling products to consumers who might not be interested in all the intricate details, it is usually more effective to write your product description with the main focus on what the product can do for the customer and how it will benefit them.
Use a Conversational Tone
Imagine that you are speaking to the customer face-to-face and telling them all about the product. Read your description back to yourself aloud and ask yourself whether it sounds like a conversation that you’d have with a friend, or whether it’s more like a robotic string of words. If reading your product description doesn’t sound very conversational, chances are that your customers are going to get bored half-way through reading it. Using a natural, conversational tone will help your customers connect with your brand and relate to what you do in a way that might encourage them to choose your product over others. Avoid sweeping claims and empty adjectives; get straight to the point. If it helps, you might want to consider reading your description aloud as you write.
Make it Easy to Read
Humans don’t have huge attention spans when shopping online, so you can expect customers to read about 16% of what’s on the page. So, writing paragraphs and paragraphs of text is not going to help your cause. Keep your product description short, to the point, and format it in a way that makes it easy to scan through and grab the main benefits from without having to focus heavily on reading. Short sentences and paragraphs, along with highlighting any key features and benefits in bold, using bullet points and different font sizes makes it easier for the customer to quickly find the information that they are looking for without wasting their time reading the entire thing.
Use Power Words
There are certain phrases and words that are more likely than others to cause an emotional response in the reader. Adjectives like amazing, sensational, uplifting, wonderful, exciting, happy, jaw-dropping, spectacular, staggering, stunning, and breathtaking are some key power words that you should include in your product description to make it easier to convince your customer that this is the product for them. Consider the emotions that your customer is going to be feeling while looking for a suitable product – are they looking for something that’s going to make them feel a certain way, help them with a task, or make their life easier? Knowing this can help you include the right words in the description.
Tell a Story
Storytelling is one of the best ways to market a brand or product, and telling a story about your product can make it easier to connect with your buyers on an emotional, rather than a purely transactional level. When it comes to story-telling when writing a product description, consider where and by whom the product was originally made, what inspired the product, the product’s journey from idea to manufacturing, and how the product could be used and will look in the day-to-day life of the buyer. This can make it easier to set a scene and help the buyer envision themselves using this product in a way that’s simply impossible with just a list of specs and features.
Search Engine Optimization
Finally, it’s also important to make sure that your product descriptions improve the chance of your customers finding the product in the first place. Optimizing the content for SEO is the easiest way to make sure that your products are easily findable on Google and other search engines, which is the first step in encouraging a customer to take a look at your product. Conduct keyword research to figure out which keywords are the best for each product you are describing, and include these keywords in your description wherever they can be fitted in naturally. Good SEO practices involve including keywords in the description, page titles, image tags, and meta descriptions.
Once a customer has found your product, the description makes all the difference when it comes to their decision.
Make use of these rules and uplift your product sales and improve the customer experience of your store. Apply the rules carefully and don’t fear to implement the changes in your content. Many times these changes can give a big impact in sales and revenue.
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