The world of marketing is ultimately going from a digital transformation. Today there are multiple ways to do marketing on digital platforms such as social media channels, websites, apps, etc. One such way, these marketing tactics have been transformed since the introduction of Instagram. Currently, Instagram has 1 billion+ monthly and 500 million+ daily active users. Also, it has 25 million+ business accounts. Instagram was introduced as a social photo-sharing app, but after integrating marketing tools, it has become a leading marketing channel after Facebook. One more reason for considering Instagram as a marketing channel is that more than 70% of all the users turn to instagram for product discovery and purchase.
As per the current trend, you can turn your Instagram into shoppable one, so that your followers and other interested people can directly purchase the product from the instagram itself, without leaving the platform. You must be thinking about how this works?
Well, you can integrate online Magento store with your Instagram account and tag all the eligible products to your feeds and stories to be discovered by your followers. And when someone finds your product interesting and wants to purchase it, they can directly from the instagram getting redirected to another website. Interesting right?
Note: The extension will only enable you to get the functionality of product tagging in your Instagram posts & Stories. For Image tagging feature approval (In case its not approved), you have to manually apply for the process to Instagram.