Staying competitive in the modern e-commerce marketplace can be difficult. The ease with which any entrepreneur can set up their own e-commerce business today has spurred an entire generation of digital entrepreneurs to take on ventures that they would otherwise be unable to. Recently We have published an article on On-Page SEO Tips for E-commerce Websites to Achieve Success. Today, We will guide you top SEO tips that help you get higher search performance for your Ecommerce store.
Just like any other website, an e-commerce store needs good SEO to make it to the top of the results pages. Below are 5 SEO tips that every e-commerce site, regardless of the sector it is competing in, can benefit from.
1.Identify Your Target Keywords
Before you can begin to enhance your SEO score for your most important keywords, you first need to identify what they are. Keyword research is a vital part of the SEO process and there are several techniques that you can use to identify target keywords for your niche. As well as helping you to determine which keywords you should be focusing your efforts on, keyword research will also provide valuable insights into what topics are currently most important for your market.
For example, if you operate a cryptocurrency news website, your keyword research may end up revealing which coins people are currently most interested in, and therefore most likely to invest in. When you are researching keywords, there are numerous metrics that you can analyze to better understand each one. You can look at the number of people who are searching for each keyword, how they compare to similar related keywords, and the general intent of those searching for them.
There is a plethora of free keyword research tools available online, including several robust offerings from Google, their most popular being AdWords. Given how Google dominates the online search engine market, it isn’t shocking that most SEO is done to improve rankings on Google specifically. Google’s keyword research tools are therefore, able to offer something that their competitors can’t.
2.Use Strategic Keywords as Anchor Text
Everyone knows that backlinking is a vital part of SEO. Linking to other authoritative websites while encouraging them to link back to you is an essential aspect of any SEO strategy. However, just as important as the source and destination of any link is the anchor text that is used. The anchor text is the text that displays to the user for each hyperlink. Websites rarely use naked URLs to link to other pages, as the vast majority of links will be embedded in a word or phrase.
The anchor text that you choose will have a significant impact on your SEO score as it is integral to establishing the intent of your link. A link’s purpose is one of the many things that Google uses to determine an SEO score. The same words and phrases can have different meanings according to context – working out what a user wants have been a significant technical challenge for Google to overcome.
Try as much as possible to use some of your target keywords as anchor text. You should only do this when you can make it natural. Sublime text that reads awkwardly will be penalized by Google.
3.Add a Blog to Your Website
Adding a blog to your website gives you an easy way of building up your SEO score. It is also a fantastic way of maximizing user retention and avoiding the high churn rates that plague many businesses today. You can use your website’s blog to provide your audience with more high-quality content for them to digest.
Part of the reason that using a blog to boost your SEO is such an effective tactic is that it enables you to provide your audience with genuine value at the same time. By targeting your most important keywords within the context of an original piece of quality content tailored for your audience, you can accomplish two critical objectives with relative ease.
Take this article from Altium about error checking in PCB design as an example. Anyone interested in PCB design, and therefore the software that Altium sells, will be interested in this topic. Many of Altium’s customers will have little reason to keep visiting the website unless they need to make a purchase. Having a blog full of articles that are useful to them will encourage them to keep coming back to the site to read their blogs.
4.Provide Quality Content
One of the most essential factors in determining your SEO score is the quality of the content that you produce. Producing consistently high-quality content will grow your SEO score in many organic ways. For example, useful content that is valued by your audience is much more likely to be linked to external websites. Good content also encourages people to keep revisiting your site, and therefore lets Google know that it is active and popular.
But the quality of your content is only one part of a complicated equation. In determining what SEO scores to assign to your content, Google will also look at how it is formatted, how easy to read it is, and whether it is grammatically correct.
In the early days, Google was only interested in a relatively narrow range of statistics, which made it easy to manipulate the search engine algorithms. But today, things are very different, and Google is now more interested in how websites appear to human users. As a result, Google has started to penalize web pages that throw up long-form content in the form of an unbroken wall of text, favoring those websites which break up and format their content for the benefit of their users.
It used to be suggested that users should stick to an article-length of around 500 words to maximize SEO. However, Google is now much more lenient in this regard and longer or shorter content can still yield a good SEO score. Google is most interested in good content, as indicated by lots of backlinks, lots of page visits, and images and subheadings used to break up the text.
5.Make Your Product Descriptions Compelling
Every bit of writing on your website is an opportunity to enhance your SEO and target your most important keywords, and that includes your product descriptions. When people search for the kind of products that you sell, you want your business to appear as near to the top of the results page as possible. This will only happen if the product pages themselves have been optimized for search engines.
Lots of people overlook the importance of product descriptions – not just for SEO, but as general selling tools. If you can work some of your keywords into your product description, then this will be a real boon to your SEO, but even if not, there are numerous things you can do that will help you climb up the results pages.
A good product description is as simple as it is informative. This is not the time to be showing off your literary skills; this is a time to clearly and concisely convey information to potential customers. That doesn’t mean that you can’t write product descriptions that are compelling and persuasive; it only means that you need to do so using naturalistic language. To maximize your SEO, you want your product descriptions to be succinct, unique, and informative.
Over to You!
The field of e-commerce is notoriously competitive. Many sectors of e-commerce have become saturated, and it is now difficult for a newcomer to break through the noise. However, with a coherent SEO strategy on your side, you can send your e-commerce store straight to the top of SERPs.
The tips above are a great place to start with enhancing your SEO, but SEO is something that you need to be continually thinking about. Remember, every piece of writing on your website is an opportunity to implement good SEO practices.