The virtual Ecommerce marketplace is growing faster than lightning speed, and almost all the physical store owners are turning online for their e-store to increase their sales by reaching more customers. Over the time, Magento became the first choice for a store owner but when it comes to building a robust eCommerce store. The rich user experience, higher rankings, and faster loading web pages are all we need and Magento is already ringmaster that took your store to the next level.

Also, the search algorithm is changing so frequently that required to perform optimization tasks regularly, making surety of quality content to comply with search engine requirements. Moreover, handling the whole store from production, inventory management to delivery is not as easy as you think. In this busy life rush, sometimes store owner aren’t get much time focus on everything. Therefore, you required to have some quality SEO Tools that will automate these tasks and takes fewer efforts and time get things done. Fortunately, there are several Magento Extensions for SEO practices that can help you to perform On-page optimization but what about Off-page?

In this post, today we have listed top Best FREE SEO tools that will help you to optimize your Magento store.

Useful tools from Google:

Google Alerts:

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. For example, you can get info about news, products, or mentions of your name then simply create alert of it and that’s it.

Visit Google Alert

Google Analytics:

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Visit Google Analytics

Google Keyword Planner Tool:

Google Ads Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads. Google’s Keyword Planner tool offers marketers and advertisers plenty of valuable keyword data, such as related search terms, ad group ideas, keyword suggestions, keyword trend data and more.

Visit Keyword Planner

Google Search Console:

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

Visit Google Webmaster

Google Trends:

Google Trends is an online search tool that allows the user to see how often specific keywords, subjects and phrases have been queried over a specific period of time.

Visit Google Analytics

Onpage Optimization Tools:

Page Speed Optimization Tools:

Use this free Website Speed Test and site optimization tool that analyzes the load speed of your websites, and learn how to make them faster with quick guides and GT Metrix is an alternative to Pingdom.

Visit Pingdom

Visit GT Metrix

Visit PageSpeed Insights


Plagiarism checker:

Plagiarism checker is the software lets you detect duplicate content and check if your articles are original.

Visit Copyscape

Offpage Optimization

Social Media Management tools

There are several social media management platforms that allow you to manage and schedule posts to multiple social media profiles on Twitter, Facebook, LinkedIn, Instagram and more, all from one app.

Visit Hootsuite

Visit Buffer


Backlink Explorer

Backlink Explorer uncovers SEO backlinks & traffic sources of your competitors and that helps you to discover high-quality backlinks sources.

Visit Link Explorer

Visit Ranksignals


Search Results Snippets Gallery

Search result snippets, also known as query-biased summaries, are the additional context included with each result on the search results page. You can use relevant snippets from Google Search Results Snippets Gallery.

Visit Snippets Gallery

SEO Utilities Tools:


Varvy is an online FREE SEO tool and an analyzer which gives you a very detailed report of implemented and non-implemented optimization based on Google’s guidelines.

Visit Varvy


SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results.

Visit SEOptimer


Soovle is a customizable engine that unites the suggestion services from all the major providers in one place along with search volume and CPC.

Visit Soovle

Campaign URL builder

It allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Visit Campaign URL Builder

URL Shortner

Make a long URL short, easy to remember and to share. With traffic stats.




Its web-based service to create chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Telegram, Instagram, or Pinterest.


SeoTools for Excel:

SeoTools for Excel integrates popular services such as Moz, Google Analytics/Search Console, Majestic, and makes extraction of data and evaluation of links/domains/keywords super-fast and effective with the Excel formula-based environment.

Download SEO Tools

Other Small SEO Tools list:

The list does not end here, there are several other free SEO tools available in the market and it’s not possible to list out everything. So, here was out sneak peek list of best SEO tools that we highly recommended and useful to every store owner.

Lastly, smash that stars if you found this list useful for you.

Happy optimization.

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