When running your own business, you want to make sure that you can sell your products to as many customers as quickly and efficiently as you can. For many entrepreneurs these days, the best way of doing this is online.
Recently We have published an article about Major Mistakes New E-commerce Sites Should Avoid Making, This time we have come up with an updated guide with killer tips to boost your ecommerce business.
This way of buying, selling and ordering goods over the internet is known as e-commerce, which we’ve become more familiar with now that the internet is readily available in homes and on our devices when we’re out and about. For plenty of people, barely a day goes by without them either searching for or purchasing a product or service from a provider with an online shop, so there’s no reason why you shouldn’t consider this move for your own business.
If you’re looking to start a new e-commerce business or you’ve already set one up, and you want to see how you can improve your sales, there are a few different things you can do. These are just some of the hints and tips that may go towards helping your online business to become a success.
Boost your site’s SEO
If you use an e-commerce platform such as Magento, then there are many different ways you can enhance its search engine optimization, or SEO, features. One of the first things you can check for on your site is duplicate content as this will affect how good your online store’s SEO is. You can also read more about Top SEO tools to boost your Magento Store Rankings Rapidly
You should also optimize your product images because this will also lead to better search engine rankings for your site. Check that your images have the proper alt tags on them and describe your pictures because, if not, search engines won’t be able to read what your photos are about and whether they’re relevant. When creating these tags, you should use a proper description and informative file names (e.g. ‘my-new-kitten.jpg’ rather than ‘IMG01234.jpg’). Your alt tags must be clear, short and to the point, too.
You should have a look at the description and title for items as you will need to optimize them for SEO. You can do this for product or category pages as well as content pages. Using a search-friendly URL on these pages will help you as well – each one will need to be unique, static and optimized for SEO.
Make your website mobile-friendly
Having a responsive, mobile-optimized website is necessary for any business these days. In one survey by Google, 61% of consumers said they were likely to leave a site if it wasn’t one that was mobile-friendly. A report by Comscore also said that mobile-only users now exceed the number of desktop users in the US.
So, if you want to maximize conversions, you should provide the best possible mobile experience. To do this, make sure that your site is responsive, loads quickly is optimized for mobile users, has improved site search and has a simplified check-out process.
Automate email marketing
Automation is essential for giving a boost to your email marketing. Using set triggers will let you send relevant, timely messages that will delight your subscribers. According to one report, 89% of marketers say that email is their primary channel for generating leads.
Being proactive by automating email marketing campaigns will mean you have a more effective process. For instance, you can do this with customers who have abandoned their cart on your site – you can have an automated email sent to encourage them to revisit and complete their transaction. Sending emails manually can be time-consuming, but if you automate your email marketing and someone trips an online trigger, an email can be sent out for you.
Email marketing can also be an option in a software solution that includes other features as well. This could be available in applications that can help you to create an inspection report, for example. This app can then be used in the automation of other work tasks, such as report delivery, email follow-ups, scheduling and billing. This could help you save time, improve your efficiency and increase your profits, which can all considerably benefit your e-commerce business.
Have a follow-up strategy
Customers may not necessarily buy from you the first time they visit your website. It may take several contacts between your business and consumers before they do. So, in your follow-up emails, make sure you let new subscribers know what you offer and all about the benefits of what you sell. It is recommended that you set up about a month’s worth of emails that are to be sent every three to five days.
You could use this strategy with existing customers, too. This will let you build relationships as well as giving you the chance to sell backend products.
Think about your customer service
An e-commerce business isn’t just about selling products online; it’s also essential to offer excellent customer service. This shows your customers that they can get in contact with a person if something does go wrong. It gives them that extra peace of mind when they evaluate whether they should buy from your website or not. This could be the difference between making a sale or not.
How you provide such a service to customers will often determine how long your business will survive and whether it will flourish. Excellent customer service will keep your customers loyal and happy and will give your business information on what is working and what needs to be improved. It will also help you find new customers.
You can take advantage of this and ask for feedback and reviews. This can be done through email, text or even on third-party platforms. Having good reviews will mean that you will have help building a good social profile online.
Over to you!
So, doing all of the above steps can be beneficial for your eCommerce store and you will be able to sell your products easily and quickly. But make sure that you have done good SEO for your site so that you can generate as much sell as possible. If you haven’t, then think about investing in SEO a little bit of money. Either you can do the SEO on your own which might take you a couple of years or you can just hire a digital marketer to take care of all this.
At Magecomp, we also offer Digital Marketing Services like SEO, which will boost your digital presence on the web when people search for your products. If you hire MageComp we will audit your site for SEO and will generate a report at zero cost.