Are you thinking about starting an eCommerce store? This is a business idea that many have turned to in recent times, whether they are looking to earn on the side or as their full-time job. It can certainly be a good business to start and one which you can run from your home, but it is also important to be aware of just how challenging it can be. Ecommerce is a fiercely competitive industry, and it will require a lot of ongoing work to get your products out there, attract and retain customers, and run a successful business. With this in mind, here are a few tips for starting an eCommerce business in 2021.
- 1 Choose Trending Products
- 2 Choose A Store Theme
- 3 Conduct Market Research & Create A Business Plan
- 4 Choose A High-Quality Ecommerce Platform
- 5 Include High-Quality Product Details
- 6 Add A Live Chat Feature
- 7 Use A Commercial Phone Service
- 8 Use Social Media Effectively
- 9 Use A Digital Marketing Agency
- 10 Make Shipping A Priority
- 11 Wrap Up:
Choose Trending Products
The most important step to take when it comes to eCommerce is making sure that you are selling products that people want to buy. People often make the mistake of selling products that they are interested in, but if there is not a large market for this, then you will never succeed. Instead, you should research what products and currently trending and predicted to continue to trend over the next few years. Currently, there are lots of good options:
- Home exercise equipment
- Arts and crafts
- DIY equipment
- Mobile phone accessories
Choose A Store Theme
Following on from this, you cannot simply sell all of the above products as this would not give you a target market. This is why you instead need to focus on one area, such as health and fitness. This would then allow you to establish a target customer that you should keep in mind when making any kind of strategic decision. It will also give you a theme for your store, which could include home exercise equipment, fitness clothing, supplement, and similar products.
Conduct Market Research & Create A Business Plan
Another common mistake that people make when starting an online store is not treating it like a proper business. This will end up backfiring, as you need to treat this like you would any other startup, which means conducting thorough market research to gain an understanding of your competitors and target market. Additionally, you need to create a business plan which will guide you through the early stages and can be used to attract stakeholders to your business.
Choose A High-Quality Ecommerce Platform
When the time comes to build your online store, you will want to choose a high-quality eCommerce platform like Magento. This will provide a flexible and secure eCommerce platform that will make it easy to build and manage an attractive, easy-to-use store as well as benefit from various tools that will help you to find success in this competitive industry.
Include High-Quality Product Details
The eCommerce stores that are able to find success are the ones that have high-quality product details that will give the consumer a clear idea of what the product is like, how it can be used, and what they can expect. Obviously, the biggest drawback of online shopping is that you cannot physically see and examine a product, which is why the details are so important. This should include high-quality photographs from different angles, a product video, and unique, detailed descriptions. You could also use augmented reality to allow people to get a better understanding of how the product will look in a real-life environment.
Add A Live Chat Feature
People often have questions when it comes to online shopping, and your ability to answer these questions quickly will have a big impact on your success. If someone has to wait a few hours or even days for a response, they will simply go with another company as there is so much availability online. This is why a live chat feature on the website is smart, as it allows you to provide instant communication, which should help to increase conversions and stop you from losing out to the competition.
Use A Commercial Phone Service
Following this, you also need to make sure that you are easy to contact by phone as this is many people’s preferred form of contact and can be highly efficient. You will want to use a commercial phone service that allows you to work from anywhere so that you are always reachable no matter where you are. The best business phone service will allow you to make and receive calls, video calls, and text in the cloud and will ensure that communication is never an issue with your eCommerce business.
Use Social Media Effectively
Social media can be a great tool for eCommerce stores as it allows you to increase brand awareness, promote your store and create strong relationships with your target customer. It is important to learn how to use this platform effectively, which should include creating high-quality content that your target customer will find useful and sharing this online, responding to comments and questions, and encouraging people to like and share your posts.
Use A Digital Marketing Agency
As such a competitive industry, you need to find the best ways to get your store noticed and your products put in front of your target customer. The most effective way to do this is to use the services of an experienced digital marketing agency, which will help to increase your visibility online and get more traffic directed to your store.
Make Shipping A Priority
One of the most important areas that you need to address in order to find success is shipping. Consumer expectations are incredibly high in 2021, so you should make sure that shipping is fast and affordable. Ideally, you will be able to provide next-day shipping and an option for cheaper shipping (free shipping on orders over $X amount is a good way to do this). Additionally, you need to make sure that Shipping Boxes are secured and will arrive in one piece.
Hence, when starting an eCommerce store you can be incredibly rewarding, but it is also a tricky industry to operate in, so it is vital that you know how to succeed and stand out from the crowd.