Running a business is a very challenging task. One must take every single step very carefully. In this scenario, launching an online store with various products can be very risky, as it does not guarantee whether the products will work in the market.

Most Shopify business startups live in a myth that they need to have various products to run their Shopify business and make it successful. But this is not true at all. By the end of this blog, this myth will be busted. ? And you will learn how to build a one-product Shopify store.

What is a One-Product Shopify store?

A one-product Shopify store is a highly efficient ecommerce platform that exclusively features a singular product. This approach enables brand owners to concentrate on crafting and marketing a single, top-notch product rather than juggling multiple items and a complex ecommerce website with limited human resources. 

Brand owners can maximize their potential profits and streamline their business operations by simplifying the product line and honing in on one exceptional offering.

Now the main question arises.

Is it worth starting a one-product Shopify store?

Well, that is why you are here on this blog. 

But if it is getting too hard for you to wait until the end, let me give you a small spoiler alert.

YES, it is worth starting a single-product Shopify store. 

Hire Shopify Developer from MageComp

One-Product Store Vs. Multiple Product Store

One-Product Store ?

Multiple Product Store ??????????????
Offers a limited number of choices.

Offers a huge variety of choices.

Very easy to set up.

Needs a high budget for its high maintenance costs.

Has a small audience reach due to limited product choices.

Has a wide customer base due to product varieties.

Brand value is the main focus.

Products are the main focus.

Needs easy marketing strategies as only one product is to be marketed.

Needs robust and complex marketing strategies as multiple products are to be marketed.
Offers healthy profit margins.

Offers lower profit margins.

Benefits of Creating A One-product Shopify Store

Before moving to how to create a one-product Shopify store, let’s take a peek at the benefits it has to offer us.

1. Focus on One Product

As the term one-product is self-explanatory, you do not have to look after multiple products and their inventories simultaneously. Inventory management is more difficult than it seems, and managing such a large quantity at the initial stage of the business is next to impossible. 

With a one-product Shopify store, you only have to manage the inventory of one product, making it easy for you to make the right business decision and stress-free.

2. Focus on Product Quality

Always focus on quality and not on quantity.

Various products give customers a wider range of products to choose from. While this increases the chances of customers finding their desired product, they need clarification and decision fatigue. 

Businesses can focus on the quality promotion of a single product rather than offering too many choices. This way, customers can be firm with their buying decision.

3. Better Product Marketing & Branding

Creating a clear and consistent message for all your SEO and marketing strategies is easier when you have just one product. You can use the best Shopify SEO services with a one-product Shopify store.

However, if you have multiple sustainable products, each will require a unique marketing message. While traditional marketing methods can address this issue, having just one product offers many advantages. 

Managing a single Shopify store is much simpler than juggling a dozen products and strategies. Entrepreneurs with limited budgets can concentrate on starting their business journey by focusing on one entity.

How to Build a One-product Shopify Store?

So now, if you are done with selecting your niche product and with competitors’ analysis, we can start setting up our one-product Shopify store.

1. Select Your Niche Product

When it comes to niche product selection, you must know your targeted audience’s needs, what kind of product they would like to have and how your product will be helpful to them. Starting your research from the trendy products that sell online easily, then sorting your niche product from that can be a good start.

When considering running an online store with a specific product, asking yourself a few questions is important. For instance, what shipping policy would be necessary? Can the product be sold internationally? Additionally, you’ll need to consider designing a user-friendly website for the product and determining who can manage it to attract more visitors and potential customers.

If you are searching for a successful product idea, creating a comprehensive buyer persona is crucial to identifying their pain points and determining how you can offer a solution. Conduct thorough research on your industry to discover untapped areas that people have yet to explore.

2. Select Your Shopify Store Theme

Theme selection is very crucial while starting an online store; your Shopify theme should provide your customers with an easy navigation system. 

Your Shopify theme should have an attractive color palette, a simple menu bar, clear and understandable CTA buttons and, of course, high-resolution graphics (images &  videos). 

We have a list of the best Shopify themes to simplify your Shopify theme selection. And if you want to develop your own personalized theme, consider the important tips for building your first Shopify theme, and you will definitely nail down the task of Shopify theme development. 

3. Prepare Your Shopify Website Content

The first impression is always the last impression.

Website content is the first thing your customers see when they land on your website. Try to incorporate attractive product video content, and images, making it easy for your customers to understand your business.

The blog section also plays a vital role in making your website content more engaging. So while preparing your website content, don’t forget to add some content marketing strategies, as they will benefit both your website content and social media marketing too.

4. Optimize Your Shopify Theme

Once you’ve added all your products and their variants, it’s time to enhance the appearance of your store. You can add one-of-a-kind, interactive content and high-quality images and decide how many pages you want through the Shopify Admin panel. 

Make sure customers can navigate from one page to another. Prioritize the information you want to appear in the header and footer sections. Place your call-to-action buttons in strategic locations to encourage customers to take action. Customize the colors and fonts of your site.

5. Set up the Shipping and Payment Methods

Website development – Done

Products added to the website? – Done

Website optimization – Done

Now, it’s your turn to add payment methods to your Shopify store. You can include different payment methods like Debit/Credit Card, Apple Pay, Amazon Pay, Google Pay, PayPal and many other methods too.

And lastly, add shipping and delivery methods to your Shopify store. Shopify allows you to add shipping delivery methods like UPS, USPS, FedEx, and many more.


Whether you’re building a store for a single product or multiple products on Shopify, the effort required to create and market it remains the same. This article provides a framework to help you start your journey. 

For stores with only one product, essential themes can be used to develop the Shopify store. By focusing on effective branding, you can grow your Shopify store and build a loyal customer base over time. 

Have some Shopify problems? Wanna solve it instantly? Get in touch with us through our official Facebook group.

MageComp's Official Facebook Group

Click to rate this post!
[Total: 1 Average: 5]