Hello Magento Folks ?,
Today we are going to go through The Ultimate SEO Guide to Magento 2 in 2020. Mainly, the Magento 2 store setup is not much tough but the major problem rising for all Magento merchants is the overall sales of their store. MageComp provides the best tips to overcome this problem and boost your store sales. For that you have to visit our previously placed article How to Boost Your Magento Store Sales in 2020 . Let’s Get In?
In this digital world where companies are constantly competing for the top-most position in the market, branding, advertising and marketing have become the primary essentials. As these techniques of reaching out to the public have emerged to be extremely powerful, Internet Marketing has made its niche above all by standing strong as the most successful and fruitful source of marketing.
Today every company wants itself to be recognized and validated not only in the physical market but also on the virtual platforms. Search Engines have become a new way of looking for, analyzing, and reaching out to a product and company of one’s choice. And thus, the importance of Search Engine Optimization has majorly increased to enhance the company’s website visibility on these Search Engines.[bctt tweet=”Google leads the market with 87.6% of its share and thus most of the brands prefer this search engine to optimize its sales and online search ranking.” username=”theMageComp”]
In this blog, we shall look upon some tips to use this SEO in the context of Magento 2 to manage your online activities and ratings.
SEO Tips for Magento 2
Page Rankings Improvisation:
Improving and enhancing your page rankings should be well thought out and implemented. The following points should be integrated to make your page rankings better:
- Unique title tags for each page
- Unique relevant keyword for each page
- 200-250 words maximum on each page
- Home Page design and formation should be prioritized
- Contextual and Text links should be added
- Heading tags and Image tags should be incorporated
- Meta Description should be a must as it has given a summary of what the page actually describes
Work on your Keywords:
Keywords should be wisely used in quantity and quality because they help the search engine determine the search results. They are sure-shot deciders of whether your web page would be successful or not.
One can always use Google Keyword Planner Tool and Google Trends to have an idea about how many times a word or phrase has been used and bid for as well as the number of times your topic has been searched in the Google News Stories, respectively. Also, Keywords Effectiveness Indicator can be used to check the competitiveness amongst the various keywords.
Page Rank and Links:
The Page ranks lie in the range of 0 to 10 and require the list to rank well:
- Inbound links and its relevance; i.e. Quality of the Page Content
- Interesting and worthy content
- Use Google Webstar Central or Google Toolbar to check your PR
- Use good keywords (e.g. landline phone service in New York) and relevant content in the hypertext link, site-wide, and footer links
- Focus on Blogging and Social Media
- Also, include the RSS feed
Rework the Internal Links:
Internal Links should be very appropriately used as they play an important role in determining the Page rank. One needs to take the following points into consideration while working on the Internal links:
- Site hierarchy and map
- Guided and breadcrumb navigation
- Also Tag clouds and pages
- Know-how about the related articles, products, and pages
The Click Decision:
Companies use both, the organic and paid methods to be on the top of the search results in order to increase the traffic to their websites. However, one thing that should be kept in mind is that search results are dynamic according to the user and so one must always work on the Page Descriptions and Title tags in order to gain a trustworthy response.
Keep your Online Store updated:
A company must always be well equipped with the current data of its activities on the Search Engine. Link popularity, Page Rank, Page Indexes, Keyword positioning, etc. must always be kept in check to monitor your SEO activities.
Magento 2 SEO Configuration:
The Magento store provides you with all the necessary options and aspects to carry out a perfect SEO for your company. Be it the General Configuration, hyperlinks, CMS pages, Category and Product Optimization, Duplicate Content, canonical URLs, or XML Sitemaps; the Magento store has got detailed descriptions to get all these implemented and blended into your business for achieving the best results.
Also, the Magento 2 store provides tools such as Favicon, Default Title, Default Description, Title Suffix and Prefix, Default Keywords, and Robots.txt file directives to enhance your SEO.
View more about these advanced Magento SEO options and Best Magento 2 extensions and make your business live to another level today.
Over to You:
Magento 2 SEO tips are worthy to help your business achieve enhanced visibility on the Search Engine. Some basic manual tips and other technical workouts, together can help you achieve a better and more productive SEO. Do let us know in the comments section if you want further detailed guidelines on how the Magento2 SEO works for various businesses.
SEO is not that critical of an activity to do. A company just needs to be sure of keeping its customers and competitors in mind while implementing it. Once you get the basics right, your Search Engine Optimization gets all right and successful.
I hope the above information was helpful and if there are any queries then do contact to MageComp Support. Do share with your Magento Friends and also comment down your reviews regarding this article in the Comment Section Below. Keep working on your SEO, stay safe and healthy!