Hello Magento Folks,
I’m sure you have already set up an incredible Magento store to promote your products and meet your revenue goals. However, setting up a store is only the beginning to achieve your eCommerce dreams and turn your online store into a successful profitable machine.
To get your online business to higher heights, especially if you are still new to this, we’ll take a look at some of the best ways to enhance your Magento store sales and ensure the development of your business.
So, let’s begin!
1. Send the Right Email Campaigns
Email marketing is one of the most cost-efficient strategies to power up every business. According to DMA’s report, email marketing ROI has shot up from $48 to $55 for every $1 you spend on it.
These numbers are very promising, so if you haven’t invested in a great email marketing platform, yet, it’s high time you did. Luckily, the market offers a variety of options to try. Choosing one of the available free email marketing services out there, though, will help you discover which tools work best for your store.
Email can be a powerful ally to keep your subscribers engaged and incentivize them to buy more products. However, if you want to win the game of eCommerce sales faster, you need to know which campaigns you need to send.
When your visitors join your newsletter, they provide you with their email address. Their emails are the only thing you’ll need to set the sales-boosting gears in motion.
Instead of giving them the cold shoulder, your store should send a welcome email to greet your new customers and introduce yourself. Successful welcome series will help you establish a relationship with your potential buyers and show them that your store cares about their needs.
To use your welcome email efficiently and boost your Magento store sales, though, you can’t just send them a simple “Hi, thanks for joining.” If you want to have the best welcome series, then you need to give your new subscribers an irresistible offer to pique their interest and turn them into your loyal customers.
Here’s an example from Cox & Cox’s welcome email:
Cart Abandonment Emails
Cart abandonment is a reality for every online store. As you can see, the reasons for cart abandonment can vary, with extra shipping costs and complex steps being the highest reasons for abandonment.
The higher cart abandonment rate you have, the greater the loss is, so you need to find the perfect solution to minimize it and recover your lost revenue.
For this, email marketing allows you to create and send a specific cart abandonment email that will get your customers back to your website and convince them to finish their purchase.
To create an effective cart abandonment strategy for your Magento store you need to tackle each of the cart abandonment reasons and provide a solution to your customers’ pre-purchase issues through an amazing campaign.
Offering an irresistible discount and free shipping is the most effective way to kiss cart abandonment away. Of course, sometimes only one email won’t get your cart abandoners to complete their purchase, so what you need is a series of emails with different offers to show them why they need to buy from you.
Here’s a great example from MAC:
Cross-selling is about recommending extra products and services to your customers. Turning this sales tactic into an effective email campaign will help you increase the visibility of your products and, ultimately, lead to more sales.
A great cross-sell email will benefit your store as it will allow you to establish and deepen your bond with your customers through targeted recommendations that will fulfill their needs.
To get the most out of these campaigns, they need to be triggered immediately after a purchase is completed. That way you’ll manage to thank the customer, enhance your relationship with them and boost your customer retention at the same.
Here’s an example from Matalan:
2. Segment Your Audience
Segmentation is one of the things you can get from email marketing automation. Segmenting your audience will give you the chance to group your audience based on demographics like their age and gender.
By leveraging the power of segmentation you’ll manage to target your audience better and improve their experience with your Magento store.
Dividing your subscribers into groups with similar interests should occur when your visitors join your mailing list through your newsletter signup form.
Here’s a great example from Converse:
Collecting your subscribers’ information during newsletter signup is the easiest way to create tailored content and incentivize them to buy more from your store.
For instance, using your subscribers’ birthdays will allow you to target them with a birthday email on their special day. Since customers love amazing offers and rewards, sending them a birthday offer will get them to buy something to celebrate.
Here’s how Seafolly does it:
3. Leverage Paid Traffic
Using organic means to increase your traffic will allow you to expand the visibility of your Magento store. Surely, a great email campaign will contribute to boosting your website traffic and your conversions. However, there’s another channel that your store needs to leverage as soon as possible.
As you know, consumers love social media, engaging with numerous social media platforms like Facebook and Instagram on a monthly basis.
Considering your customers’ love for social media will help you skyrocket your sales. What you need is to take advantage of social media platforms and their paid advertising options.
Paid ads are one of the best eCommerce sales techniques to target social media users with relevant content and create remarketing campaigns for your disengaged customers.
Create Effective Social Ads
The first step to boost your store conversions is to create an efficient social ad to target the right audience. Selecting the right social media platform for your ads is of paramount importance. To do so, you first need to take into account your target audience.
For instance, if you target an older audience, let’s say 30-40, then it’s more likely that they use Facebook and Twitter rather than platforms like Instagram and Tik Tok.
In this case, using Facebook Ads will let you create a targeted message to attract their attention and make them click on your call-to-action (CTA).
Creating the perfect social ad is no rocket science. However, to make the work you need to ensure that your copy highlights the reason why users should buy from your Magento store.
Here’s a Facebook ad example from Function of Beauty:
It’s worth mentioning that instead of using a generic copy, the company takes advantage of online consumer reviews to boost the credibility of their brand and products.
Using social proof like a customer review and number 5-star ratings can be a valuable tool to power up your marketing activities, especially when your Magento store is new and you need to find a cost-effective way to boost your sales.
4. Create a High-Converting Landing Page
When you create your social ads, you also need to design an equally effective landing page to convince your audience to buy your products. If you aren’t familiar with what a landing page is, let’s take a quick look at their definition.
Landing pages are standalone pages that you can create for specific marketing campaigns. Compared to your homepage, landing pages display a single call-to-action that will encourage your visitors to click and convert.
To create an effective landing page you need to consider the following:
- The right copy – Your copy should be as straightforward as possible, highlighting the immediate value of buying from your Magento store. Your headlines should make a statement by showing your visitors the benefit of choosing you.
- Attractive visuals: Great visuals will increase the performance of your landing page. To choose the right ones, you need to favor quality over quantity, using images that will complement your copy and boost your value proposition. Looking at various graphic design ideas and examples will help you master the art of creating attractive pages that convert or you hire dedicated Graphics Designing Services as well.
- Social proof: Social proof can boost your credibility and show your potential shoppers that your Magento store delivers the best customer experiences. To use the power of social proof you can infuse your page with customer reviews from satisfied customers.
- Irresistible CTAs: Your CTA buttons are the most important element of your landing page so you need to design them carefully. CTAs that have the right color combinations will be more effective. For instance, a red CTA button on a white background will grab your visitors’ attention and make them click no matter what.
Here’s a great example from Fabletics:
Finding ways to increase your Magento store sales effectively is the best way to ensure the long-term growth and survival of your business.
If you want to succeed, you need to create the best email campaigns to build deeper bonds with your audience, segment your audience into groups based on their interest and preferences to target them more effectively and, finally, invest in paid advertising with clever social media ads and landing pages that will capture your audience.
Following these tips will help you get your online business to higher heights, so what are you waiting for? It’s time to rock your Magento store like a pro! If you find it helpful, don’t forget to share with your friend’s groups or social media.