Every online store owner wants to grow their business. But, are you willing to make difficult decisions that can probably become quite necessary in terms of increasing the revenue of your business. Here, we are talking about upgrading to the latest Magento version. In the forthcoming sections of this write-up, we have provided certain signs that are prominent signals that you are in dire need of a Magento upgrade service.
You have got two choices in hand: Building up your current eCommerce website or upgrading to one that has more advanced Magento features to make your online store becoming the shining armor of success. Typically, it has been found that smaller businesses opt for Magento Open Source (formerly known as Community Edition). The next level is moving to Magento Commerce (formerly known as Enterprise Edition).
Before making the final decision, it is essential to consult with a Magento Partner. Let’s now divert our attention to the signs that your online store is really in need of an upgrade to the latest Magento version.
Visitors are Stretching Your Current Online Store
This usually happens when your online store gets the popularity, which results in an increased number of simultaneous visitors that push the limits of your web store. The result is, your visitors end up getting a poor experience browsing your online store. It can be due to slow performance, a crash caused due to too much traffic, or even broken pages due to the usage of old Magento version, 2.3.1. All these can damage the reputation of your online store in the eyes of your potential customers. Chances are, they may even decide to move to your competitors where they can get uninterrupted browsing experience resulting in purchases.
One way to resolve this concern is by increasing your bandwidth. Alternatively, you may even decide to upgrade your website before the visitor count becomes too high for your systems to handle.
With the help of the latest Magento version, 2.3.2, you can get increased caching and databasing capabilities that can assist your business to function efficiently. Thereby serving the increasing number of customers smoothly. You also get exclusive options like cloud hosting that provides you with an extra alternative during high-traffic times.
The Conversion Rates have Dipped Drastically
With the help of conversion rate, it is possible to get a fair idea about the success and effectiveness of your website. If you are getting a higher rate, it showcases that you are marketing to the right audience, selling the right products, and at the right price. But, in case, you are employing Magento Open Source, your store can miss out on the best conversion-driving features provided to Magento Commerce customers.
With the help of Magento Commerce, it is possible to improve the performance of your online store, which, in turn, assists in retaining more visitors once they come to your site. You also get lots of lucrative options to allure customers to purchase products and increase the overall order value of your transactions. These enhanced features are
- Effortless creation of segmented marketing messages and storefronts;
- Gift wrapping choices;
- An in-built gift card functionality;
- Customized cross-sells and up-sells;
- Availability to 100+ promotion types.
Ready to Move to New Markets
If you have reached to a point where you can introduce new products or commence selling to new customers catering to new markets, it is a significant milestone for your online business. To take full advantage of this expansion, it is recommended to upgrade to the latest Magento version, i.e., 2.3.2. The great news is, it has been developed exclusively to meet these initiatives and grow your business exponentially.
Irrespective of whether you are expanding from B2B to B2C, introducing a new vertical, or moving to an altogether new geographic area, Magento Commerce has the acumen of meeting these requisites for your business success. With the help of multi-site functionality present in Magento 2.3.2, it is possible to build different pages and stores for different target audiences. It helps you to sell the right products to the right visitors as soon as you launch the new offerings.
On-Page SEO is not Meeting the Sales Target for your Online Store
With the help of Magento 2.3.2, it is possible to provide growth opportunities for stores that are struggling to drive the sales figure. Some of the On-Page SEO features present in Magento 2.3.2 can assist in connecting with the customers in a better way which, in turn, makes it easier to better sell the products with related website content and presentation.
The latest Magento version comprises of modular content, preview, staging, and scheduling tools. It is even possible to update your layouts and designs without any technical help. With the help of automated segmentation functionality present in 2.3.2, it is possible to ascertain what customers are looking for and where they are looking. This information can assist in the creation of premium content pages that are specifically targeting these segments. It can be through imagery, content, and strategies to sell your products most efficiently.
Fulfilment is Becoming a Huge Challenge
With the increase in the number of customers and orders, it will become challenging to fulfil all the pre-requisites of success for your online store. One way to overcome this situation is by forecasting consumer demand. This way, you will ensure that there is no additional load that is put on the online store, pushing it beyond limits in the live eCommerce environment.
Certain things are outside the purview of Magento, like staffing, carriers, and warehousing). But, you need to have a system in place that can handle increased capacity and push orders to internal and external fulfilment modules. Some of the features of Magento 2.3.2 that can come in handy during such times to meet the increased demands for more customers, products, and orders include
- Enhanced database support
- Smooth admin experience
- Customer-initiated returns
- Broadened Magento Marketplace
Concluding Thoughts
These are some of the prominent signs that point out the need to upgrade to the latest Magento version. In case, you are using the older Magento version, i.e., 2.3.1, it is about time to utilize Magento 2 upgrade services and ensure that the enhanced feature lists present in 2.3.2 open new doors of success for your online store!
