With 100+ user-friendly and customizable themes, 1000+ apps and tools and millions of happy business admins, Shopify has made eCommerce-ing buttery smooth for online business owners.

Shopify has always upgraded its platform to help its business owners upgrade their businesses for better customer shopping experiences and conversion rates. One such upgradation is Shopify Plus.

This informative article will look for the key differences between Shopify and Shopify Plus platforms and which suits your business.

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10 Best Shopify Themes for SEO

10 Best Shopify Subscription Apps

Best 10 SEO Apps & Tools for Shopify

Best 10 Shopify Affiliate Apps

What is Shopify Plus?

Shopify Plus was launched in the market in 2014. The main of launching Shopify Plus was to provide the large scaled businesses with an easy substitute for enterprise-level eCommerce platforms like Magento and WooCommerce.

Shopify Plus is a platform developed especially for businesses and merchants recording high sales and conversion rates. In simple terms, Shopify Plus offers the top features businesses need to mark their new milestones.

Upgrading your Shopify business to Shopify Plus lets you easily access unique and interesting features with many other integrations and dedicated expert support. The basic Shopify is designed well for small to medium-scale businesses with a nominal turnover.  But Shopify Plus is for those businesses that have turnover in millions.

Shopify Plus is so popular and advantageous for large-scale businesses that celebrities like Rihanna, Kylie Jenner and Kim Kardashian have their beauty stores developed on the Shopify Plus platform.

Learn More

Top 50 Most Successful Shopify Stores

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Shopify Vs. Shopify Plus: Pricing Comparison

Shopify Starter Plan

Shopify Basic Plan

Shopify Regular Plan

Shopify Advanced Plan

Shopify Plus






Starting from $2000

Online Credit Card Processing Fees

5% + 30¢

2.9% + 30¢

2.6% + 30¢

2.4% + 30¢

2.15% + 30¢

In-person Credit Card Sales






Staff Accounts Access






Social Media Sales & Buy Button

Online Shopify store

Multiple stores

Allowed to add unlimited products

Analytical reports



More advanced

Fraud Analysis

24/7 Customer Support

Inventory Locations (Max.)






Multilingual stores

SSL Certificates

Abandoned Cart Recovery

Shopify Vs. Shopify Plus: Key Differences

Shopify Plus offers everything that Shopify does, along with advanced features, integrations, and extra support. It’s like an upgraded version of Shopify with even cooler features. Let’s explore what they are.

Here are some important enhancements that come with Shopify Plus.

1. Personal Store/Project Manager

Shopify knows how important it is to keep customers satisfied by facilitating an easy and smooth shopping experience, so it has a huge team of Shopify experts allocated for your business projects and is available 24/7. As a business admin, you can contact those experts anytime you face any query or problem with your Shopify store.

But sometimes, your Shopify store might face a huge technical problem for which you must pay extra bucks. In that case, you are left with no choice but to pay the extra amount, as the experts are the ones that can resolve your problem and make your Shopify work smoother and better.

While with Shopify Plus, this is not the case. Shopify Plus offers personalized support for your business and cool and extra features. A dedicated Shopify developer from Shopify Plus ensures your business runs smoothly and successfully, acting as a personal guide.  A Launch Engineer will aid you when you start or relocate your shop. They’ll connect your shop with necessary business tools and provide better operation and security tips.

2. Theme Customization Using Liquid

With the regular Shopify plans, you have the option to personalize your Shopify theme templates using the built-in editor, although transitioning to an entirely new theme might prove to be challenging.

On the other hand, the Shopify Plus plan offers an elevated level of customization by granting you access to Shopify’s theme language, Liquid. With Liquid as a part of your toolkit, you can implement modifications at the code level in the backend, thereby granting you enhanced control over the customization process.

Also Read

How to Choose the Right Theme for your Shopify store?

How to Backup Shopify Theme?

3. Staff Accounts

As discussed earlier, standard Shopify plans are most commonly used by small to medium-scale businesses, and unlike large-scale businesses, these businesses do not have a huge staff. Thus, basic Shopify plans allow access to limited staff accounts only.

While Shopify Plus is being used by enterprise-level businesses with huge staff bases, Shopify Plus allows access to unlimited staff accounts. These large businesses can also monitor and track each employee’s account activity.

4. Personalized Checkout

Providing your customers with an easy checkout option is equally important to provide them with an enhanced shopping experience. Customers grow restless if they have to go through multiple steps before checking out and ultimately leave the checkout process in between.

Unfortunately, with standard Shopify plans, you have left no choice but to make your customers work with the default checkout process. But with Shopify Plus, you can easily customize your checkout experience.

Shopify Plus provides admins with a script editor called Shopify Scripts, which gives them a better grip on checkout customization. With this editor, admins can easily customize shipping methods, payment options and other customer fields. With basic Shopify, you must install third-party apps for these customizations.

Also Read

How To Add Payment Methods On Shopify?

How To Set up Shipping and Delivery On Shopify?

5. API Integration

Though Shopify has everything an eCommerce store needs, sometimes a store might need something more enhanced, for which admins need to install third-party apps and other API integrations.

These API integrations make the Shopify store more featureful. Also, the API integrations help you build your custom apps and private apps that can be used by your Shopify store only.

6. Detailed Analytical Reports

Fortunately, both Shopify and Shopify Plus offer the feature of analytical reports, but Shopify Plus provides a more detailed one. Shopify analyzes fields like store sales, best sellers, number of repeated customers and much more. At the same time, Shopify covers all these details and also supports syncing with other analytical tools like Google Analytics 4. You can easily strategize your upcoming marketing and selling tactics with all this analytical data.

Learn More

What is Analytics in Shopify?

How Do I Set Up Google Analytics 4 on Shopify?

Which to Choose: Shopify or Shopify Plus?

It is hard to choose one as both the eCommerce platforms offer fruitful features for eCommerce businesses.

Shopify has always been newbie business owners’ first choice to launch their online appearance, as Shopify offers multiple features that make website launching very easy for new business owners.

On the other hand, Shopify Plus, Shopify’s super-duper upgraded version, whose pricing plans start from $2000, is stuffed with amazing features developed for large businesses.

If you are a small-scale business owner, go for basic Shopify plans, and if you are a large-scale business willing to start from an affordable platform, you can also choose from basic Shopify plans. Otherwise, Shopify Plus has already got you covered.

Hope you find this blog informative, and feel free to contact us or text us on our official Facebook page if you have any problem regarding your Shopify store.

MageComp Official Facebook Group

Happy Shopifying!!!

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