Hello E-commerce Friends,
Search Engine Optimization (SEO) is the most powerful tool for attracting customers to your website. SEO is constantly changing and it becomes challenging to stay up to date with the latest trends. To rank on the top you need to focus on many metrics like backlinks, traffic, and visitors
To rank on page one in SERP results, you need SEO. SEO is the process of optimizing your website to improve the rankings of your website with the help of keywords and content optimization.
In this guide, I have mentioned the Top 5 Latest SEO Trends to Boost Organic Traffic in 2022.
Top 5 Latest SEO Trends To Boost Organic Traffic in 2022
Core Web Vitals ranking factors
Image Source: Chromium Blog
Google’s new ranking factors Core Web Vitals, focuses on three metrics – page speed, interactivity, and stability. To appear on page one, you need to emphasize these metrics. If two pages have the same content, Google will rank the page that matches Core Web Vitals ranking factors. These factors also increase the user experience of the website.
Google still believes in Original Content
Unique content has always been important for Google rankings. If you produce content that is already ranking high on the web, why will Google rank your website? And people are not going to look beyond the top results. That is why your content should be authentic, unique, and useful. Customer testimonials, case studies, experiments, and company achievements are some alternatives to producing unique content. Doing this will not only improve your rankings but your audience and Google will find your website authentic and valuable.
Voice Search is necessary
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According to statistics by Oberlo, 71% of consumers conduct a query using voice search instead of typing. It is one of the fastest-growing trends. As an E-commerce business owner, you can afford to let it go. Voice search is another facet of SEO that will help in increasing traffic and improve search engine rankings to a whole new level. The plus point is, you can gain a competitive edge with voice search as not everyone has started optimizing for it.
Impact of Artificial Intelligence
Artificial Intelligence (AI) is making an impact with personalization. It is changing the SEO strategy and marketing world. Understanding Google’s Search Engine ranking algorithms takes many years. Practicing AI and machine learning can be very impactful. It is very useful and powerful in working with algorithms and establishing strategies. Many companies offer AI solutions that help in your SEO efforts.
Improve your EAT
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As we all know, Google believes in quality. But quality alone is of no use. The brand must follow the EAT principle: Expertise, Authoritativeness, and Trustworthiness. SEO trends are shifting to branding and authority. Popularity and authenticity help you to rank higher in the search engines. Increase your brand awareness to build brand credibility.
These were the 5 Latest SEO Trends To Boost Organic Traffic in 2022. Avail of a top-class Search Engine Optimization Service that helps to increase your business traffic and connect better with your customers through the latest SEO trends.
Thank you for sharing these latest SEO trends, no doubt that all of these helps boost organic traffic. If I may say, I think original and relevant content really would help a lot in boosting traffic if presented to the right target audience of course and along with other optimizations. Also it would help improve your EAT, by including clear sources and credits on your contents. Just make sure that the content are helpful to your target audiences, I know it not that simple but in someway the rest well follow, like brand awareness for example.
Thanks again for sharing, its a great read by the way.