Want to Get your Website or Store on Top Five? Want to Boost your Search Engine Rankings? Then it’s time to implement some SEO Strategy that will help you to improve your existing search engine rankings and stay ahead of your competitors. Search Engines like Google is updating their algorithms day by day to serve better and enhanced results to user’s search queries. Every day several new websites are adding to the search engine database and some of getting down or penalized for not complying with the latest algorithms. One Research says, “75% of clicks go to the first page of search results.” That leaves us with no choice without secure our position on the first page.
We are just a few days away from the happy ending of 2018 & we must have our Future Proof SEO Plan for 2019 to ensure better rankings and bringing new users to our site. So, here are essential vital points that are worth considering to boost your SERP rankings in 2019. And to optimize your site, you must perform On page SEO as well as Off page SEO strategy.
So, let’s start with On page first.
On Page SEO Factors:
On-page optimization refers to optimize your existing site content.
1. Optimize Heading Tags
Each website is made up of the different section like header, body and footer. Where the header section contains the title of the page and short description to denote what is it about? Using this information search engine can easily identify the relevant page to the user’s search query from billions of pages. Previously, the search engine was using Meta keywords which is no longer supported but to optimize your site for ranking it’s important to add rich keywords to your title and Metadata. You should also device content into different parts and give heading tags accordingly it will help the search engine to understand content more accurately.
2. Increase CTR
The click-through rate is the ratio of users who click on a specific link to the number of total users who view in search results. To increase your CTR, you must identify what your users search for? And what numbers of time the phrase searched for adding those relevant keywords to your content helps you to increase CTR of your website.
3. SEO Friendly URL
URL helps you to link your one webpage with another and it reveals what your page is about. To increase your chances of getting ranked for the particular keywords, it is necessary to add important keywords to your website URL. But also remember that URL should be short and does not contain any repetitive or unnecessary words or characters so your customer can easily remember it.
4. Image Optimization
Image optimization refers to the process of compressing the image file size without compromising the quality of the image so that the load time of pages remains low. Slow loading time directly affects the flow of organic traffic and can reduce the SEO rank in the long run. It uses unique images that are a page-relevant, highest quality format, reduces the size of an image, utilizes alt tag if an image does not support.
5. Keyword Density
Keywords are the key components to optimize your SEO rank in the digital market. Make use of rich keywords in the title as well as in the description so that your website results are shown at the top on the SERP. Using keywords unnecessarily anywhere in the description will lead to website spamming. Hence, to avoid this keyword density i.e.; ratio of keywords used to the total number of words in the description should be maintained to 1:5.
6. Use of more Internal Links
Internal links direct your user from one page on the domain to another page in the same domain. These are mainly used in navigation and establishing information hierarchy to give search engine an idea about the structure of the website. The most important pages are given more link value, than the less one. Thus, by using strategic interlinking can help to boost your SEO rank.
7. Speed Up your Website
The speed of your website heavily affects your search engine ranking. A slow website will divert users from your website and compel them to use your competitor’s website instead. This will result in lessening your SEO rank.
To upgrade your website speed, you can do the following:
1) Use the Content Delivery Network (CDN)
2) Reduce the number of plugins.
4) Use website caching.
5) Implement Gzip Compression.
A tool like Pingdom is be used to check the speed of the website.
Let us help you to Speed up your Website.
8. Content is King
The content becomes very crucial component as you have to convince the reader and make them stay at your site for a longer time. So, an expressive, adequate and SEO satisfying content helps search engine like Google to get your site at the top on the SERP. Also, you need to ensure content keywords density for optimizing content for a list of keywords. You can also add related images, videos and can attach some helpful docs for engagement and easy understanding of site content.
So, these are the on page SEO factors that we can perform on our site now let’s take a look at some of the Off-page SEO factors.
Off Page SEO Factors:
Off-page optimization mainly refers to the steps taken from outside of the website to increase SERP position.
1. Social Media Engagement
Social media has notched up today’s generation, so its involvement is necessary for the optimization of your site. Promoting your website products & content helps you to convert your visitors, also it will help you to increase brand awareness and customer loyalty. Also, getting those links to your site helps you to increase domain and page authority as a part of trustworthiness.
2. Build Powerful Backlinks
Building backlinks is an essential part of ranking optimization that works as a backbone of your site. Backlinks are links that are directed to your site from other websites. The number of backlinks you have, the more important your website get in the SERP pages.
3. Directory Listing
Directory listing is the process of registering your website in various business directories or web directories suited to your business. This process helps you to found easily on the web as well as get a backlink that drives traffic to your website. But make sure that you are submitting your website to directories that have high PA/DA than your site.
4. Guest Posting
Guest posting is not a relevant way to build links, but it is an excellent way to create content and shout your content. It will help you to reach a wider audience by posting to popular sites. Getting backlink from such site is so valuable and can help you to grow your customer base just by spreading useful information.
5. Social Bookmarking
Yeah! Social bookmarks do still matter, but they are growing into communities. It’s not like typical submission site where you just publish your content and that’s it. It’s more than that you need to engage with people and it helps to interact with new people, increase brand awareness as well as shout your products and services. Some of the popular social bookmarking sites are StumbleUpon, Digg, Delicious, Reddit, etc
6. Forum Commenting
A forum is an open platform for public discussion, where people can hold conversations as well as share your knowledge based on the common interest. This process helps to build increase brand awareness and socially engage with people who have common interests. You can also include your website in the answer of people who are seeking for the solution you have. This kind of backlink is valuable and when people search for the same solution, they will get your answer so it is a future-proof solution to generate traffic.
7. Image Sharing
With the growing use of a smartphone, people are tending to forward image instead of typical texting. Because these visuals can say a lot without uttering words. Also, Google has its own image search that allows the user to search image on any particular topic. So using eye catchy and relevant image encourages users to know more about your product, service or article. There are several websites like Pinterest, Flickr, Picasa, Tumblr, Instagram, etc allows you to share your image and link back to your content.
9. Press Release
Launching a new product or services? Then you should write Press Release that promotes your stuff as a service provider. It draws media attention to newsworthy events. Precisely written & published Press Release helps you to gain publicity and reach wide users of this news publishers. It is one of the effective marketing strategies which big brands do before launching the product.
9. Try AdWords
Google AdWords is a paid marketing service provided by Google. E-commerce businesses use this platform to advertise their product and services on Google search result pages, emails, YouTube and other websites participated in the Google AdWords program. When people see Ads (impressions) and click to land to a particular product or service page, advertisers pay for each click. Try your hands on Google Adwords and get quick results.
So, These are some of the worth considering SEO strategies that will not only help you to achieve higher rankings but also reach to a vast audience, increase brand & product awareness and bring new customers to your site effectively.
That’s it for now. It’s your turn to make move.