User-generated content (UGC) has become increasingly important for online retailers as part of their overall ecommerce SEO strategy. UGC can help retailers build an audience of engaged customers, who can help spread the word about their products and services. It can also increase search engine visibility, boost website traffic and create new opportunities for sales.

In this article, we’ll look at the 10 benefits of user-generated content for ecommerce SEO and how it can be used to drive more business in 2020.

1. Improve Search Visibility:

User-generated content offers a unique way to improve your online presence and rank better in search engines such as Google. By creating relevant content that answers questions asked by potential customers, you’ll be able to better target those users who are actively seeking information related to your product or service. This not only helps drive organic traffic from people searching for your product but also helps you rank higher in SERPs.

2. Build Community:

UGC can help build communities of engaged customers who are passionate about your brand and products. User-generated content allows customers to share their experiences with others, creating a sense of trustworthiness that other potential customers will be attracted to. This builds an online community around your brand which further encourages customer loyalty and creates an ideal environment for sharing content and engaging with each other.

3. Increase Brand Awareness:

User-generated content gives brands the opportunity to showcase how their products or services are used in real life scenarios, allowing them to reach a wider audience than traditional advertising methods such as television or radio ads. Potential customers often search for reviews on social media before making a purchase, so having positive user-generated content can increase the likelihood of them choosing to buy from you.

4. Increase Website Traffic:

User-generated content can help boost website traffic as people will be more likely to click on your site if they already know there is quality content that has been created by existing customers. This not only helps to drive new visitors but also encourages return visits.

5. Build Trust and Authority:

Having user-generated content on your ecommerce website can help build trust and authority with potential customers. The content provides proof that other people have purchased and used your product or service, which reassures potential buyers that it’s worth their money. This also helps to increase the chances of conversions from visitors to customers.

6. Improve Conversion Rates:

UGC can also play an important role in improving conversion rates as potential customers are more likely to trust your brand when they read positive reviews and content created by existing customers. This helps build customer confidence and encourages them to take action, resulting in increased conversions for your business.

7. Enhance Search Engine Optimization (SEO):

User-generated content can be a great way to boost SEO efforts as it’s seen as an authoritative source of information by search engines such as Google. By including relevant keywords in user-generated content, you can help improve rankings for targeted searches and drive more organic traffic to your website.

8. Boost Engagement:

User-generated content also helps to boost engagement as it encourages customers to share their experiences with other potential customers. This can help create a dialogue between current and future customers, which helps build trust and loyalty within the customer base.

9. Create Valuable Content:

User-generated content is often more valuable than traditional advertising methods as it’s seen as an unbiased review of your products or services. Potential customers are more likely to trust this type of content when making purchasing decisions, increasing the chances that they will choose your company over competitors.

10. Build Brand Identity:

By encouraging user-generated content on social media platforms such as Instagram, Facebook and Twitter, you can help build a sense of brand identity amongst potential customers. This helps to make your company stand out from competitors and increases the chances of customers choosing you over them.


Overall, user-generated content can be an extremely powerful tool for businesses when used correctly. It has the potential to increase trust in your brand, drive website traffic, improve SEO efforts, encourage engagement with customers, boost conversions and create a more positive image for your company. So if you haven’t yet started using UGC for your business, now is a great time to get started!

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