With the advancement in the digital world, the concept of traditional marketing was gradually taken over by the new modern-day marketing concept, which we know as DIGITAL MARKETING. Out of all the digital marketing types/concepts, such as email marketing, content marketing, etc., social media marketing is the one that has made every eCommerce admin go crazy.
Twitter, the former name of X, gave birth to these immensely important and game-changing hashtags. Despite being less than 20 years old, Twitter has already amassed a staggering 330 million users worldwide, making it one of the most popular social media platforms around. Nowadays, it’s an essential tool for businesses of all sizes, offering small enterprises a golden opportunity to build a strong presence and connect with a vast, engaged audience that could become loyal customers.
To know more about social media marketing:
What does Twitter Marketing Mean?
The Twitter marketing concept is totally self-explanatory that involves Twitter-centric social media marketing to promote your brand and your products or services to your targeted audience via the platform. Reaching your targeted audience effectively needs a full-proof and effective social media marketing strategy that includes creating and publishing relevant content at the right time.
Posting content is only the beginning of Twitter marketing. To be successful, you must have a plan to engage and interact with your audience. Since Twitter is a conversation-based network, creating a two-way conversation with your followers is crucial. This can be achieved by responding to tweets or direct messages, as Twitter is all about conversing with others.
Tips to Create a Twitter Marketing Strategy
1. Optimize Your Brand Profile
Your Twitter profile is the first thing where your costumers will land first. Hence, your Twitter profile is the voice and the personality of your Shopify brand. If your brand voice is not as loud as it should be, you need to optimize it and strengthen it.
- Twitter Handle –
Twitter Hande, AKA Twitter username, is extremely important for your Twitter brand profile, for which you can include your company’s name, for example, @theMageComp, making it easy for your followers, customers, and fans to find you on the platform and stay connected with your brand.
- Twitter Header –
Your Twitter profile header is your background image. You have the option to create a one-of-a-kind image, use your logo, or another image that represents your brand.
- Profile Picture –
Your Twitter profile picture is an essential representation of your company’s branding on the platform. It’s the image that appears above your bio, and it can feature your logo, your company’s initials, or even the face of your CEO. This picture is significant because it communicates to your audience every move, interaction, post, and tweet that you make. It’s like the face of your company on Twitter.
- Twitter Bio –
Your Twitter bio is a brief introduction to your profile, providing a snapshot of what visitors can expect in 160 characters or less. It could be a statement of your goals, a summary of your company’s services, or a witty and engaging remark.
- Website URL –
Just below your bio and profile picture, there is a space where you can add your website URL. Doing so will allow visitors to access your website directly.
2. Twitter Account Audit
To begin with the account audit, take a detailed analytical review that can provide you with your account’s valuable insights to assess your performance and identity areas for improvement. It’s essential to keep track of your follower growth rate, evaluate whether you’re attracting your target audience, assess the effectiveness of your posting frequency, and determine which content resonates best with your audience.
Analyzing the performance of your Tweets can help you understand what kind of content your audience is most interested in. Armed with this knowledge, you can create a strategy that caters to your audience’s preferences and gives them what they want in your content. This will ultimately help you increase the visibility and engagement of your Tweets.
Using hashtags in your social media messages can have a significant impact on your brand’s exposure and engagement. Research shows that including hashtags can increase message association by up to 18% and brand awareness by 8%.
Additionally, brands that leverage hashtags to connect with Twitter trends have seen a 3% increase in purchase intent. So, if you’re looking to improve your social media strategy, incorporating relevant hashtags is definitely worth considering.
Certain brands often create hashtags on Twitter to promote a particular campaign and then incorporate them into relevant tweets. They may even urge their followers to share tweets that feature the said hashtag.
4. Run Twitter Ads
Twitter ads can be easily recognized by the small “Promoted” label located at the left corner. These ads are not intrusive and are seamlessly integrated into the user’s Twitter feed. Promoted tweets can be found in search results and trends pages.
Although Twitter ads can be expensive compared to search engine ads, they have a high ROI. This is because they operate on a Pay-Per-Follow (PPF) model, which means you pay only for the engagements your ad receives, such as follows, clicks, comments, shares, or favorites.
5. Join Hands with Influencers
On Twitter, it’s all about establishing a two-way communication channel with your audience. To achieve this, it’s essential to create content that entices your followers to engage with your Tweets. By crafting engaging content, you can encourage your audience to interact with your posts, which in turn can help you increase your Twitter following.
It is crucial to ensure that you engage with individuals who mention your brand or respond to a tweet. It is recommended to respond to their messages promptly to establish a positive relationship with your customers. Therefore, it is essential to make sure that you are engaging with people who are tweeting about your brand individually. This approach can help your brand establish a strong online presence and build a loyal customer base.
More about influencer marketing
6. Competitors Analysis
Monitoring your competitors’ marketing efforts on Twitter can be a game-changer. You can easily track and compare the performance of other Twitter profiles against the average of the profiles being analyzed. This allows you to carry out a comprehensive competitive analysis and stay ahead of the game.
To begin with Twitter marketing, follow the steps outlined above. To make your work more efficient, it’s recommended to invest in a powerful social media management platform such as Sprout. To see firsthand how Sprout can help, you can request a personalized demo.
As with most social media platforms, Twitter has become incredibly important for businesses. Incorporating Twitter into a business plan is a common practice for business owners looking to enhance their online presence and increase their following. Additionally, Twitter is a powerful tool to promote marketing messages to specific audiences.
If you own a Shopify website, you have the option to add a social feed or integrate your account into your website’s footer. Involving your website in promoting your brand message can significantly impact your Twitter marketing approach. Connecting your Twitter account to your website can also redirect your website traffic to your Twitter account. By promoting your brand on Twitter, you can expect to see an improvement in your business sales.
Hope you found this blog informative, but still, if you have any queries related to the Shopify platform or Shopify marketing services, kindly contact us today and get the best guidance about it from our experienced Shopify expert.