There are times when customers add dozens of products to their shopping carts and then leave your store for many reasons, such as buying the products when there is a sale, discount, or any other reason. Time passes, and customers forget that they had added so much to their shopping cart an eternity ago, and they are required to be notified frequently about their abandoned shopping cart so that they complete their order.
If you are a Magento 2 eCommerce store owner, reminding your customers about their abandoned shopping carts will be buttery smooth. As we know, when it comes to eCommerce, Magento 2 is a widely-used and robust platform that offers a variety of extensions designed to improve the user experience and boost the performance of online stores. Among these extensions is the Magento 2 Abandoned Cart Email extension, which is highly beneficial for eCommerce businesses. This extension helps prevent revenue loss by engaging with customers who have left items in their cart without making a purchase.
- 1 What Does An Abandoned Cart Mean?
- 2 Why is the Magento 2 Abandoned Cart Email extension beneficial for B2B and B2C businesses?
- 3 Features/Benefits of Magento 2 Abandoned Cart Email Extension
- 4 Conclusion
What Does An Abandoned Cart Mean?
When a customer decides to buy a product, adds it to their shopping carts and leaves/abandons the shopping website without completing their purchase, it is known as an abandoned cart. Abandoned carts are referred to as revenue loss for businesses.
According to a survey, it has been reported that the average rate of abandoned shopping carts worldwide is around 70%. The survey concludes that 7 out of 10 customers will likely abandon their shopping carts. 🤯
So now the real question arises, how will you save your eCommerce business from situations like these? How will you manage all these abandoned shopping carts in your eCommerce store? 🤔
The answer to your questions is right before you: Abandoned Cart Email extension for Magento 2.
Giving your customers a constant reminder with follow-up emails about their abandoned carts is the only revenue-loss-saving option and making those customers return to your shop and complete their order.
A survey concluded that sending timely abandoned cart reminders to your customers greatly impacts the sales ratio, averaging 41% of open and 39% of click-through rates.
Magento 2 Abandoned Cart Reminder is a powerful extension designed to send customized reminder emails to customers who have left items in their shopping carts without finishing the purchase.
Reminding customers of incomplete transactions can increase the chances of turning those abandoned carts into successful orders. With Magento 2 Abandoned Cart Reminder, you can boost your sales and improve your bottom line, all while providing a better shopping experience for your customers.
The main aim of the Magento 2 Abandoned Cart Reminder extension is to alert customers about their abandoned shopping carts and prompt them to complete their order purchases. While several plugins can tackle this issue, the abandoned cart email extension for Magento 2 is highly recommended.
Before moving further to knowing more about the abandoned cart for Magento 2, it is important to know why the Magento 2 extension benefits both B2B and B2C businesses and what impact they can have on businesses.
Why is the Magento 2 Abandoned Cart Email extension beneficial for B2B and B2C businesses?
B2B (business-to-business) businesses sell their products in bulk, either to the wholesaler or the retailer, and B2C (business-to-customer) businesses sell products to customers in low quantities. A B2B customer is very quick in decision-making compared to a B2C customer because they know their requirement before browsing through your eCommerce store.
For a B2C customer, the buying decision is made by a single customer, whereas for a B2B customer, a whole organization is the one that decides what to buy. B2C customers, also called individual customers, tend to make smaller purchases for personal use on various online storefronts. On the other hand, B2B users, or business customers, play a vital part in procuring larger-scale purchases for their company or business entity.
The impact of a single abandoned cart on revenue is much greater for B2B sites compared to B2C stores. This is because, in B2B, customers typically have an established relationship with the business before visiting the eCommerce store.
While B2C stores may see higher rates of abandoned carts due to the sheer number of visitors and products sold, the loss of revenue for a single abandoned cart is not as significant. However, for B2B businesses, this loss can quickly add up and create a sense of urgency among owners to find a solution.
Therefore, the abandoned cart for Magento 2 extension is beneficial for both B2B and B2C customers.
Features/Benefits of Magento 2 Abandoned Cart Email Extension
1. Send Automated Emails
Sending automated emails to customers is the best feature Magento 2 Abandoned Cart Email extension provides its users. Suppose a customer accidentally or intentionally abandons their shopping carts with the help of this Magento 2 extension. In that case, admins can easily send automated follow-up emails to them and regain their lost sales. Also, the abandoned cart reminder extension allows you to send gift coupons with the automated email, encouraging customers to complete their orders.
The extension lets admins choose the customer group to which they send the cart recovery reminder. As a result, admins can seamlessly create unique rules and personalized emails for different customer groups, enabling admins to use the extension most effectively for business growth.
Admins can effortlessly boost their revenue and build customer loyalty with customized Magento abandoned cart emails. By tailoring email messages to encourage customers and showcase their reliable services, admins can confidently increase sales and foster lasting relationships with their clients.
2. Track Email Campaign Performance
Keeping track of customer behavior is crucial to assess the email campaign’s effectiveness. This can be achieved by inputting campaign information into the “Analytics” section, enabling admins to watch abandoned cart items through recovery links.
Utilizing Google Analytics, admins can analyze the number of customers who have made purchases, providing you with valuable insight that can be used to improve future email campaigns. By investing time in monitoring customer actions, you can greatly enhance the success of your email marketing efforts.
3. Personalized Email Templates
With the Magento 2 extension, admins can send customized emails to customers based on their behavior, which can help increase sales. The extension allows admins to personalize abandoned cart email templates for specific customer groups. Admins can include a list of abandoned items, a brief description, and a discount code to incentivize customers to complete their abandoned purchases. The email also features a strong call-to-action button to encourage customers to finalize their purchases.
4. Abandoned Cart Recovery
The Abandoned Cart Email extension for Magento 2 is an incredible tool for converting website visitors into loyal customers. The extension sends a notification to users, offering an attractive discount code and asking if they would like to proceed with their checkout. It simplifies the process for customers by directing them to the “Checkout Now” page, allowing for smooth and easy order completion.
5. Increase Sales with Coupons
Discount codes are an effective way to entice potential customers to shop online. By including coupons with an expiration date in your emails, admins can encourage your users to finalize their purchases. Admins can customize coupons to fit different customer segments based on their type, priority, and desired discount.
Additionally, you can set a minimum cart value before the coupon is activated. Magento’s abandoned cart email feature allows you to create unlimited coupons with rebate codes. These coupons can capture the attention of online store visitors and assist them in successfully completing their purchase of abandoned items.
Any B2B or B2C business needs to have an abandoned cart email extension to recover lost revenue. MageComp’s Magento abandoned cart email extension works brilliantly for any business size operating on the Magento platform. This extension enhances brand loyalty and customer experience by using personalized email content and paves the way for a thriving eCommerce business.
Install Magento 2 Abandoned Cart Email now, and if you need any installation guidance for the extension, get in touch with us or hire our Magento 2 developers and get it done within no time. You can reach us via our official Facebook group for any other Magento queries.