Google business tools have always been the first preference of every business owner. Google Optimize, a web analytics and testing tool, was launched in 2012 and has helped many businesses. Google Optimize allowed digital marketers and web owners to run experiments on it.
But unfortunately, after a decade of being such a helpful hand to marketers and website owners, Google has announced that Google Optimize and Optimize 360 will no longer be in use after September 30, 2023.
Even if Google Optimize is sunsetting, experiments and optimizations must continue. In this informative article, we have showcased the 10 best alternatives of Google Optimize to provide business owners and digital marketers with the same features and fruitful experimenting results.
Why is Google Optimize and Optimize 360 Sunsetting?
Google Optimize has been an essential optimization tool for all sizes. The features offered by Google Optimize, especially its free version, restricted users from running experiments, variables, goals and other tests. Also, the free version of Google Optimize needed more dedicated customer support, making it hard for customers to solve their queries.
In addition, Google Optimize has some issues requiring an anti-flicker installation. However, this installation affects the loading time of visitors and prevents them from seeing a quick preview of the original page.
Google has chosen to invest in third-party integrations like AB Tasty, Optimizely and VWO Testing for Google Analytics 4 to provide users with more effective and better-experimenting solutions for testing purposes and improving user experience purposes.
Best Google Optimize Alternatives
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Tool Name |
Trial/Demo Version | Pricing |
Ratings |
 |
✅
30-day FREE Trial |
Starter: Free
Growth: $321/month Pro: $739/month Enterprise: $1294/month |
 |
 |
❌ | Request the Pricing |  |
 |
✅
Request a Demo |
Get Custom Quote | |
 |
✅
Request a Demo |
Get a Quote | |
 |
✅
Request a Demo |
Get a Quote | |
 |
✅
30-day FREE Trial |
Basic: $29/month
Standard: $49/month Plus: $99/month Pro: $249/month Enterprise: Custom Plan |
|
 |
✅
14-day FREE Trial |
Launch: $99/month
Optimize: $145/month Accelerate: $240/month Concierge: starting from $625/month |
|
 |
✅
Request a Demo |
Get a Quote | |
 |
❌ | Talk to Sales | |
 |
✅
Request a Demo |
(a) Explore Version
Platform: $273/month Enterprise: Custom Quote (b) Reveal Version Start: FREE Scale: $2999/year Enterprise: Custom Quote |
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1. VWO Testing
In terms of A/B testing solutions, VWO Testing reigns supreme as the clear winner, surpassing the capabilities of Google Optimize. The benefits of choosing VWO are vast – it allows you to run a multitude of experiments on your website, products, apps, and even on the server side.
Compared to Google Optimize, VWO offers a more comprehensive and powerful alternative, making it the ultimate choice for those seeking to maximize the effectiveness of their testing efforts.
VWO Testing is an excellent platform that provides an efficient copywriting tool powered by AI. This tool is a time-saving solution that enables you to test various headlines, CTA copies, and product descriptions automatically.
Main Functionalities:
- Allows you to collaborate with your teams easily with the program management and visual editor solutions.
- Allows you to save your progress, create a personal library, and undo your experiments.
- Provides ready-to-use widgets which can be used and tested on the website directly.
- Provides a code editor through which you can make required changes directly in JS, CSS (external also) and HTML.
- Allows you to create copy alternatives with GPT3- powered AI copy generator.
- Compatible with Google Analytics 4.
Pricing:
30-Day FREE Trial
- Starter Plan: Free
- Growth Plan: $321/month
- Pro Plan: $739/month
- Enterprise Plan: $1294/month
2. Optimizely
Another best alternative in this recent market trend is Optimizely. It is also one of the third-party integration options by Google for Google Analytics 4. Optimizely also allows you to run all types of A/B testing experiments for your website effortlessly.
The visual editor advanced targeting feature provided by Optimizely helps you optimize all your A/B testing campaigns easily. Optimizely is compatible to work with all kinds of website platforms, making it the best choice for large businesses and brands.
Main Functionalities:
- Allows you to collaborate with your teams easily with the program management and visual editor solutions.
- Allows you to deliver recommendations, personalized offers and targeted messages.
- Compatible with Google Analytics 4.
Pricing: Request Pricing
3. AB Tasty
AB Tasty is a highly versatile platform that seamlessly integrates marketing and growth strategies with efficient back-end development and product offerings. It provides a range of cutting-edge tools for experimentation, with a user-friendly, low-code marketing functionality that enables website optimization.
Additionally, you can conduct tests based on user segments and behaviors, allowing you to target specific audiences effectively. By utilizing factors such as time spent on a page, scroll depth, exit intent, and clicks on elements, you can create a personalized and engaging experience for your website visitors. This makes it an excellent alternative to Google Optimize, particularly for those seeking a more comprehensive and streamlined approach to their optimization efforts.
Main Functionalities:
- Supports third-party integrations.
- Allows multiple and A/B testing.
- Allows you to create copy alternatives with GPT3- powered AI copy generator.
- Compatible with Google Analytics 4.
Pricing: Get a Custom Quote
4. Adobe Target
Adobe Target, a powerful feature of Adobe Marketing Cloud, is a sophisticated tool that facilitates split testing on websites at a scale that caters to enterprises. It offers a holistic approach to A/B testing that surpasses the capabilities of Google Optimize. With Adobe Target, users can conduct tests on multiple channels simultaneously instead of conducting isolated experiments.
This feature enables users to obtain a more comprehensive understanding of their customer’s behavior across various channels, thus enabling them to optimize their website content and enhance their customers’ experience.
Also, tracking user behavior across multiple channels has never been easier with our software. You can effortlessly monitor social media, organic traffic, and paid search all in one place. The setup and usage of our software are straightforward and user-friendly.
Main Functionalities:
- Provides user-friendly experience.
- Allows multiple and A/B testing.
- Provides enhanced personalized experience across all channels.
- Experience targeting with the assistance of AI is a valuable tool.
- Allows you to conduct numerous tests simultaneously.
Pricing: Get a Quote
5. Kameleoon
When considering alternatives to Google Optimize, Kameleoon presents itself as a solid choice, offering effective solutions and a range of experimentation options. With Kameleoon, users can conduct web experiments and A/B testing on both their websites and mobile applications. Additionally, the platform provides the ability to assign business goals to tests, enabling users to determine which variants are driving conversions, retention, or engagement.
As an advanced user or developer, Kameleoon provides A/B testing features that allow you to run server-side experiments to enhance your product. It works seamlessly with various development languages and frameworks such as PHP, Java, Ruby, Flutter, and more. Additionally, Kameleoon offers AI-powered personalization for creating unique visitor experiences, targeting diverse segments for testing, and adhering to privacy laws like GDPR and CCPA.
Main Functionalities:
- Allows you to optimize your website’s desktop and mobile experience effectively with unlimited A/B and multivariate testing options available.
- Allows you to create segments that have over 45 native targeting criteria or are built from specific CDPs, which can help you establish precise objectives.
- Allows you to use AI-powered segmentation and the ability to generate intelligent segments and effectively target them by implementing your own customized data layers.
- It also allows you to use AI-powered conversion prediction to aid in automating individualized customer experiences and increasing conversion rates.
- The developer-friendly code editor enables you to create intricate experiments using CSS code and JavaScript.
Pricing: Get a Quote
6. Crazy Egg
Heatmaps are a valuable tool for understanding user behavior on your website, such as where they click and how they navigate through pages. Crazy Egg is a widely-used heatmap tool that also offers an A/B testing feature to help improve your website’s conversion rates. Its feature-rich platform makes it a strong alternative to Google Optimize.
With Crazy Egg, you can access a range of helpful features for your website. This includes heatmaps, visitor recordings, error tracking, surveys, and traffic analytics. The best part is that you can configure it all without having to edit any code. This is different from Google Optimize, which requires code editing.
One of the standout features of Crazy Egg is its multivariate engine. To use it, simply select the elements you want to test and add your own ideas. The engine will then take care of the rest and conduct the test for you. Additionally, Crazy Egg is easily integrated with popular website builders like WordPress, Shopify, Squarespace, Wix, and more.
Main Functionalities:
- Allows you to create track conversions and A/B Test goals.
- The A/B testing tool can be used on Shopify, too, for experimenting with the performance of new design elements.
- Allows you to get detailed visitor behavior data.
- Allows you to export scroll maps, referral traffic, heatmaps, and audience demographic reports.
- Provides the feature of website recordings, through which you can navigate your website’s weak points and know why visitors abandon their cart.
Pricing:
30-day FREE Trial
- Basic Plan: $29/month
- Standard Plan: $49/month
- Plus Plan: $99/month
- Pro Plan: $249/month
- Enterprise Plan: Custom Plan
7. Unbounce
Creating custom landing pages is essential to skyrocket your business, and Unbounce is the perfect tool for the job. Unbounce makes it easy to create sales pages and optimize them in real-time, and create popups and sticky bars to boost your newsletter signup rate. A/B Testing is a game-changer that allows you to make necessary changes to improve user experience and increase conversions.
Smart Traffic is the way to go for a fast and efficient way to enhance your CRO efforts. This feature allows you to test multiple elements simultaneously and make changes every 50 visits.
With Smart Traffic’s AI technology, you can rest assured that you will always have the most optimal variation for each and every one of your visitors, no matter how many variants you have created. This will result in an enhanced user experience and improved outcomes, making it a valuable tool for your business.
Main Functionalities:
- Provides ready-to-use widgets which can be used and tested on the website directly.
- The Smart Traffic function directs visitors to the appropriate landing page and supports various testing techniques automatically.
- Through personalized analytics, you better understand how your campaigns are performing and who your target audience is.
- It seamlessly connects with popular platforms like Salesforce, Google Analytics, Klaviyo, Google Tag Manager, Hotjar, Zapier, MailChimp, HubSpot, and more.
Pricing:
14-Day FREE Trial
- Launch Plan: $99/month
- Optimize Plan: $145/month
- Accelerate Plan: $240/month
- Concierge Plan: starting from $625/month
8. SiteSpect
SiteSpect is a powerful and adaptable tool that offers a wide range of features to cater to the demands of various users. Whether you are a marketer, product manager, developer, network ops professional, or retailer, you can benefit from its advanced A/B testing, personalization, and optimization capabilities.
With SiteSpect, you can easily customize your testing and optimization strategies to match your unique requirements and achieve your desired outcomes. Its user-friendly interface and comprehensive analytics make it a go-to option for anyone seeking to enhance their online presence and improve their digital marketing efforts.
Main Functionalities:
- Provides testing and experimentation solutions like client-side, server-side, and A/B testing features.
- The feature of deep segmentation allows you to categorize your users on the basis of their user agent, geography, behavior, time, etc.
- Using the visual editor, you can enhance the customer experience by testing, optimizing, and personalizing interactions. You have the ability to add or edit elements, expand hyperlinking, test SPA, and gather analytics.
- SiteSpect can be integrated with various third-party tools such as Google Analytics, Heap, Hotjar, Adobe Analytics, Google Cloud Platform, and Google Tag Manager, among others.
Pricing: Get a Quote
9. Dynamic Yield
If you’re interested in taking your website to the next level, you might want to consider Dynamic Yield. It’s an experience optimization platform that has solutions tailored to various industries such as e-commerce, financial services, B2B e-commerce, travel, iGaming, media, and quick service restaurants.
With Dynamic Yield, you can optimize your website experience and achieve better results. Its features are user-friendly and convenient, making it an ideal choice for businesses looking to improve their online presence.
Main Functionalities:
- By utilizing multi-touch campaign solutions, you have the ability to create and experiment with personalized campaigns that cater to the unique journeys of your visitors. This optimization can lead to a more impactful and effective experience for your audience.
- Utilizing personalization and targeting solutions is imperative for enhancing users’ experiences. Furthermore, the implementation of AI-powered predictive targeting is essential for identifying revenue optimization possibilities.
- It is feasible to conduct A/B testing on any experience and measure and manage tests on the web, applications, and connected devices.
- Integrations with Fullstory, Magento, Zendesk, Google Ads, Google Analytics, Typeform, Mailchimp, Klaviyo, and other platforms are fully supported.
Pricing: Contact the Sales
10. Omniconvert
If you want to improve your UX, run A/B tests, enhance conversion rates and assess product features, Omniconvert, a CRO tool for eCommerce businesses, is the best tool any business can have. The Omniconvert tool offers you Frequentist and Bayesian statistical models, real-time customer data and segmentation parameters.
The features offered by Omniconvert are the same as the features offered by Google Optimize. Just like the other A/B testing tools, Omniconvert also needs to have coding experience in order to use the platform at its best. As the Omnionvert platform requires code experience, many users have found its UI very complex and hard to use.
Main functionalities:
- It allows you to test your business ideas that are suitable for your customers’ needs and interests with A/B Testing.
- Its advanced segmentation functionality includes more than 40 parameters about the website visitors.
- Allows you to create and customize website elements through JS and CSS editors.
- It offers an experiment debugger feature that helps you to know the reason why your experiments are not applied on your website.
Pricing:
(a) Explore Version
- Platform: $273/month
- Enterprise: Custom Quote
(b) Reveal Version
- Start: FREE
- Scale: $2999/year
- Enterprise: Custom Quote
Choose your Alternative
The features offered by A/B testing tools are different from each other, and it is not necessary that all testing tools will suit your unique business needs. Conduct deep research on each alternative and then make your decision. In this mentioned list, we covered the best ones from which half of them provide free trials, some don’t, some may be affordable for you, and some might not. Consider all these points before choosing the right alternative and then make your decision.
If you want any additional digital marketing and SEO services or run Google Ads campaigns, contact a leading digital marketing service provider and enhance your UI/UX, increase your conversion rates, reduce your cart abandonment rates, etc.
