Hello E-commerce Folks,

Welcome back to another informative article on E-commerce Business, Did you know? Retail E-commerce sales are expected to hit $4.2 trillion. If you are serious about your e-commerce business, the first step is to start looking for e-commerce platforms and choose the most robust one for displaying your offerings.


Now, as you know, over the past few years, the E-commerce sector has enjoyed unparalleled growth. This sector alone affects the lifestyle of millions of people across the globe. The fast-paced generation loves shopping online as they can make transactions anytime and from any location.

This high demand for online shopping has driven many entrepreneurs to open their E-commerce stores. Today, customers have an abundance of options. The challenge is to stand out from the rest.

Here, take a look at some of the effective strategies that you can implement to grow your E-commerce business this year.

1. Talk to your customers 

Want your customers to trust you? Don’t make conversations hard! Talking to your customers is one of the best ways to keep them engaged, and it is the first step to knowing what they need.

Online shoppers want some interaction and you can give it to them in the following ways:

Live chat – When people go shopping in any store, they like it when one or two salespersons come up to them, ask what they need. Similarly, when visitors come to your shopping website, make sure that you offer them instant assistance through the option of live chat. This way, you can serve multiple customers at once, provide quick customer service, and even derive relevant data regarding customer behavior and intent.

Video & voice calling options – To aid your online shoppers, you can integrate the possibilities of video and voice calling. You can integrate a business phone system installation to grow your e-commerce store. It allows you to make and receive phone calls on multiple business phone lines. It incorporates unique features to serve the needs of modern sales and customer service teams. Your customers are thus able to solve their problems instantly and enjoy shopping on your website.

ChatbotsAI-assisted chatbots are an acclaimed resource in the world of e-commerce. They are the 1st interaction place for customers. Say a customer is visiting your website at 5 AM, there would not be any customer support staff available to address his need. This is where AI-powered chatbots can assist customers with their query results, saved FAQ answer information and other such interactive conversations. From greeting customers to providing them with solutions to standard questions, chatbots help to increase customer satisfaction and help e-commerce stores retain customers.

Excellent customer relationship management is one of the pillars of a successful business. If customers can easily interact with you, they will trust your online store more than the others.

2. Personalize your content

(Image Source: Optinmonster)

There are some massive players in the e-commerce sector. If you want to stand apart and grow your e-commerce business, content personalization is a trend that you should adopt.

Think about it. Potential buyers are much more likely to purchase from your online store when you display products that are relevant to them. This has been proved by Epsilon’s research, where it was revealed that about 80% of customers are likely to purchase from businesses that provide them with personalized experiences.

Consider the following criteria for effective content personalization:

  • Demographic data like gender, age, language and so forth
  • Past interactions of visitors on your website
  • Declared interests of your visitors
  • Time of visit like the year, month or day

When you personalize the content, each visitor sees a page that has been specifically tailored to products that they want to buy.

(Image Source: Optinmonster)

3. Capitalize on Instagram shoppable posts

In the social media space, Instagram marketing has increased exponentially over the years. It has more than 1 billion monthly active users. Already, businesses are using this platform for marketing purposes and reaching new customers.

With Instagram shoppable posts, potential customers can directly purchase your products on Instagram. This eliminates the friction that occurs when prospects have to leave the Instagram app to go to your website.

How can you utilize this feature?

  • Set up a catalog for your products on Facebook
  • Connect it to your business account on Instagram
  • Tag the products in your posts so that followers can buy directly

Of course, before the three steps mentioned above, you need to create your Facebook and Instagram accounts, If you are using Magento E-commerce than you can easily build a shoppable Instagram post with Magento Shoppable Instagram.

You can also exploit this feature by combining it with influencer marketing. You can get an influencer to promote your products.

4. Sell more with the help of AR and VR

Sell More With help of AR and VR

(Image Source: Objectedge)

Online shopping is great, but there are limitations. For instance, it sometimes becomes difficult for a customer to judge the quality or color of the product by only looking at the screen.

Thanks to VR (virtual reality) and AR (augmented reality), buyers get a much better view of what they are purchasing before they have placed their order.

AR allows buyers to add a product to their environment before they make a purchase. This shows how a product fits into a particular environment.

VR goes one step ahead of AR. VR is an immersive technology where users can able to interact within a simulated environment. For instance, a virtual reality exhibit was created by Audi to launch its Q5. First, it allowed users to design their driving course, and the design was then 3D scanned and made into a virtual reality course. The user drove that course, via a virtual Q5.

5. Omnichannel marketing

Imagine your customer has initiated the purchase process for a product on his/her mobile phone, and for some reason, he/she has to continue the process on desktop. Can they continue where they stopped on their phone, or do they have to restart the entire process on a desktop?

Using different devices is just one of the many aspects that e-commerce business owners have to worry about today. Prospects might have to make use of channels like email, social media, smartphone, and others when they are interacting with your business.

With the help of omnichannel marketing, all your interactions can be integrated seamlessly, and you can efficiently deliver your brand messages to your prospective customers. Moreover, it can help reduce friction during the purchase process and thus boost conversions.

Final Words: 

To sum up, the e-commerce sector is not showing any signs of slowing down. It is rushing at lightning speed to bring about a revolution in the way people shop. Hence, this is the right time for you to join the bandwagon and grow your e-commerce business by adapting to the strategies mentioned above.

Happy Selling Online!

Facebook Shop Magento 2

Click to rate this post!
[Total: 2 Average: 5]