For an organization involved in eCommerce, it is next to impossible to ignore SEO. The growth of that organization hinges on the website being found by prospective customers, and those prospects need to be converted. Ecommerce contributes to the revenue of an organization. Even local businesses with a website will have to adopt certain e-commerce SEO strategies in order to benefit from the digital gold mine that exists today.
An underestimation of the Role of SEO in your organization that runs an Ecommerce site could be a fatal mistake. Let us look at some of the roles it plays in the growth of an organization.
Building Trust Through Optimized Content
Every organization needs to earn the trust of its clients as well as potential clients. Using SEO is a great way to create that trust. The content created for the website is a platform to showcase just how much of an authority your organization is within your industry. When visitors to the site see the organization as an authority, they are likely to keep coming back and they most probably buy any associated products or services that the organization is promoting. Trust will play a big role in shaping the relationship between the organization and the customers.
Promotes Better Understanding of Products
Have you ever read a product review and realized just how useful a product maybe? Ecommerce SEO best practices demand that you encourage and allow customers to leave reviews. Real reviews can give insight into how to use a product or how useful it is. If an organization may be faced with an uphill climb explaining to new clients how their product helps, they can encourage existing clients to write reviews and these will show how ordinary people can use the product effectively.
Some of the biggest names in E-commerce are making huge sales because of reviews left behind by existing customers. This SEO practice promotes a better understanding of products and when people understand, they tend to become loyal customers. More than 50% of site visitors will buy a product after reading the review.
Free Branding
After you have built trust and defined your organization as an authority, people will begin to associate your brand with a particular product or service. Every organization needs to strive to get to this point. The trust people have in your organization will eventually develop into a brand. Branding for an organization comes with a lot of benefits. An organization can enjoy top-of-the-mind awareness. Even when the organization does not appear at the top of search results, searchers will still click on its link because they recognize it and they trust it. E-commerce SEO is a free way to brand your organization and then enjoy the rich results of that.
Providing a Flow of Loyal Customers
Loyalty is a very important part of organizational growth. You need to have loyal customers who will keep on returning and bring more customers. When an organization can brand itself, it will then see more customers becoming loyal, this will also keep the number of new customers increasing. SEO strategies employed may not have been intended for client loyalty, but in the end, if it is done well, loyalty is one of the extras that come along.
Ensures a Good User Experience
If you are doing your SEO right, then users will have a good experience. There are quite a few benefits of giving users a good experience but in relation to organization growth, you can be sure that if people have a good experience while navigating your ecommerce site, they are likely to come back when they want more of the same. This is also one of the ways an organization can ensure they get more reviews. Positive user experience is what organizations must treasure. We have already seen how it can make an organization trusted even more in the E-commerce world.
Minimizing Cost
Most organizations strive to minimize cost and maximize income, e-Commerce SEO provides the opportunity to do this. Although in the initial stage, you may need to invest some money, your organization will still see great returns in comparison to the amount of money invested. SEO is also like the gift that keeps on giving. If you have done the optimization the right way, the effects should continue producing results long after the money you spent is finished. It is not like traditional advertising that will stop running once the money is paid and the period agreed has elapsed. With SEO, you can see the value for years to come for your organization.
Creates Performance Benchmarks
As part of SEO best practices, you need to continue analyzing performance. The analysis you carry out is not just beneficial for SEO, you will realize that as your organization attends to issues like user experience, quality content, and other SEO activities, you will realize your organization will also be measuring performance according to its rank. For example, you will try to have a great user experience that will drive positive reviews, and you need to actually provide great products and services.
Enhances the Funnel Process
Organizations depend greatly on the funnel system. SEO can support the different stages of the funnel system. Organic search can help in creating awareness and then getting them interested in the product, enticing the prospect to purchase, and then getting them to take action.
Even after a purchase has been made, you can use SEO to nature relationships with clients so that they can continue to come back and purchase more.
Over to You!
E-commerce SEO is an integral part of organizational growth. It is more than just monetary growth involved, it is also a way to keep the interests of the clients and prospects at heart. You can also use it to imprint the value of your organization in order to ensure loyalty to a brand. Organic search accounts for more than half of the traffic to a website and this traffic is what eventually can be converted into sales.
