For many Shopify stores, showing a fixed product price isn’t always the best approach. B2B businesses, wholesalers, manufacturers, suppliers, and stores selling high-value products often need to negotiate prices based on order quantity, customer type, or specific requirements.
Instead of showing a standard price and an Add to Cart button, these businesses can invite customers to request a custom quote.
This guide explains how to hide product prices and add a Request a Quote option to a Shopify store using the RFQ Request Quote & Hide Price app.

Why Should Shopify Stores Use a Request a Quote System?
A traditional Shopify shopping experience works well when products have fixed prices. However, B2B and wholesale purchases often work differently.
Customers may want to:
- Request special pricing for bulk orders
- Negotiate prices based on quantity
- Ask about customized products
- Get a quotation before placing an order
- Contact the seller for product-specific pricing
- Receive different pricing based on their customer group
Displaying a fixed price in these situations can limit your ability to negotiate.
A request-a-quote system provides a more flexible purchasing experience by replacing or hiding the standard pricing information and encouraging customers to contact the business directly.
What Is RFQ Request Quote & Hide Price for Shopify?
RFQ Request Quote & Hide Price is a Shopify app designed to help B2B merchants manage custom pricing and quotation requests.
The app allows merchants to hide product prices and encourage customers to submit quote requests. Merchants can also control where the RFQ option appears, customize the quote button and form, manage incoming requests, and convert accepted quotes into orders.
It can be particularly useful for:
- Wholesale Shopify stores
- B2B suppliers
- Manufacturers
- Custom product sellers
- Distributors
- High-value product stores
- Businesses offering volume-based pricing
Key Features of RFQ Request Quote & Hide Price
1. Hide Product Prices
Not every product needs to have a publicly visible price.
With the app, Shopify merchants can hide product prices and encourage customers to request a quotation instead. This is useful when pricing changes depending on quantity, customer type, or negotiated terms.
This allows your sales team to understand the customer’s requirements before providing a price.
2. Add a Custom Request a Quote Button
The RFQ button acts as a direct call-to-action for customers who want pricing information.
You can customize the button so that it fits naturally with your Shopify theme instead of looking like an unrelated third-party element.
A clear CTA such as Request a Quote, Get Custom Pricing, or Ask for Price can make it easier for B2B customers to start a conversation.
3. Create a Custom RFQ Form
Different businesses require different information from customers.
For example, a wholesale business may need:
- Customer name
- Email address
- Phone number
- Company name
- Product requirements
- Required quantity
- Additional notes
A customizable RFQ form helps merchants collect the information needed to evaluate a request and prepare an appropriate quotation.
4. Control Who Can Request Quotes
Not every visitor necessarily needs to see the same purchasing options.
The app supports showing RFQ functionality based on customer tags and collections, giving merchants more control over which customers or products use the quotation workflow.
This can be useful when you want to create different experiences for:
- Wholesale customers
- Retail customers
- Registered customers
- Specific customer groups
- Selected product collections
5. Accept Quote Requests Through Email or Phone
Once a customer submits an inquiry, merchants can receive quote requests and communicate with the customer directly.
This provides flexibility for businesses that prefer to discuss bulk quantities, product specifications, delivery requirements, or negotiated pricing before confirming an order.
6. Manage Incoming Quote Requests
Instead of handling every pricing inquiry manually through different communication channels, merchants can manage incoming quote requests through the app.
This makes it easier to keep track of potential B2B customers and follow up on quotation requests.
7. Convert Accepted Quotes Into Orders
Once a customer agrees to the proposed pricing, the accepted quotation can be converted into an order.
This helps connect the quotation stage with the actual Shopify ordering workflow and reduces unnecessary manual work.
How to Hide Product Prices and Add a Request a Quote Button in Shopify
Follow these steps to create a quote-based purchasing experience.
Step 1: Install RFQ Request Quote & Hide Price
Start by installing RFQ Request Quote & Hide Price from the Shopify App Store.
After installation, open the app from your Shopify admin and review its available configuration options.
Step 2: Decide Which Products Should Hide Their Prices
Determine whether you want to hide prices across your entire store or only for specific products or collections.
For example, you may want to keep prices visible for standard retail products while hiding prices for:
- Wholesale products
- Bulk packages
- Custom products
- High-value products
- Made-to-order products
A selective approach can help you maintain a normal shopping experience for retail customers while providing a quotation workflow for B2B buyers.
Step 3: Enable the Request a Quote Option
Enable the RFQ functionality for the products or customer segments you want to target.
Instead of relying only on the standard Shopify purchasing flow, customers can be directed toward submitting a quotation request.
Step 4: Customize the RFQ Button
Customize the appearance of your Request a Quote button to match your Shopify store.
Consider using straightforward CTA text such as:
- Request a Quote
- Get a Custom Quote
- Ask for Pricing
- Request Wholesale Pricing
- Contact Us for Price
Keep the button clear and noticeable so customers understand what action they need to take.
Step 5: Configure the Quote Request Form
Add the information your sales team needs to process quotation requests.
Avoid adding unnecessary fields. A shorter form is generally easier for customers to complete.
Step 6: Customize Quote Email Templates
Configure your quotation-related email templates so customers receive clear and professional communication.
Your emails can be used to acknowledge a request and communicate updates throughout the quotation process.
A professional email should clearly include:
- Store or company name
- Quote information
- Customer details
- Requested products
- Next steps
- Contact information
Step 7: Review Incoming Quote Requests
When customers submit RFQ requests, review the information they provide.
Before preparing a quotation, consider:
- Requested quantity
- Customer type
- Product availability
- Customization requirements
- Shipping requirements
- Previous customer relationship
- Applicable bulk pricing
This helps your sales team prepare a more accurate offer.
Step 8: Send the Custom Quote
After reviewing the customer’s requirements, provide the appropriate pricing and terms.
The actual pricing structure will depend on your business model.
Step 9: Convert the Accepted Quote Into an Order
When the customer accepts the quotation, convert the approved quote into an order through the available workflow.
This lets you move the customer from inquiry → quotation → order without forcing them to start the purchasing process again.
Conclusion
A fixed-price shopping experience isn’t always the right fit for B2B, wholesale, and custom-product businesses. When pricing depends on quantity, customer requirements, or negotiation, a Request a Quote workflow can provide a more practical alternative.
With RFQ Request Quote & Hide Price, Shopify merchants can hide selected product prices, provide customers with a dedicated RFQ option, collect relevant information through a customizable form, manage incoming inquiries, and move accepted quotations toward orders.
If your Shopify store relies on wholesale sales, bulk orders, or negotiated pricing, adding an RFQ workflow can make the buying process more flexible for both your customers and sales team.

FAQ
1. What is a Request for Quote (RFQ) in Shopify?
An RFQ allows customers to contact a Shopify merchant and request custom pricing instead of purchasing a product at its publicly displayed price.
2. Is a request-a-quote system useful for B2B Shopify stores?
Yes. It is particularly useful when prices depend on order quantity, customer type, product customization, or negotiated terms.
3. Can I show the Request a Quote button only for selected customers?
The app supports displaying RFQ functionality based on customer tags and collections, allowing merchants to create more targeted quotation experiences.
4. Can I customize the Request a Quote form?
Yes. The app includes a customizable RFQ form so merchants can collect the information required to process quotation requests.
5. What types of businesses can use an RFQ app?
Wholesale suppliers, manufacturers, distributors, B2B sellers, custom-product businesses, and stores selling high-value products can benefit from an RFQ workflow.
6. Should I hide prices for my entire Shopify store?
Not necessarily. If you serve both retail and B2B customers, consider hiding prices only for selected products, collections, or customer segments where negotiated pricing is required.
7. How can I improve my Shopify quote request conversion rate?
Keep the RFQ button visible, explain why customers need to request pricing, keep the form short, ask relevant questions, optimize the experience for mobile users, and respond quickly to submitted inquiries.




