Hello Friends,
Gone are the days when Instagram was just a photo-sharing app with friends. Today Instagram is a powerful tool to sell products for all types of businesses. So Instagram shopping is common nowadays.
According to statistics by Hootsuite, 81% of people research products and services on Instagram. This shows how Instagram is important for buying products but above it, you must know how to sell products on Instagram.
Whether you are new to business or looking for tips, tricks, or tools to polish your strategy, the following five favorable steps will help you.
Before implementing the steps, you need to establish your Instagram Business Profile.
Set up Instagram Business Account
First of all, convert your personal Instagram Account to Instagram Business Account or create one. Set up your Instagram Shop with 7 Easy Steps
Instagram Business Account not only provides you with in-depth insights, but it provides the following benefits too:
- Instagram Shopping Features
- Add Contact Button
- Add button to Schedule Appointments
You can also add your Instagram to your Facebook Page. Integrating your Instagram and Facebook will give you options to access features like Facebook & Instagram Ads Manager.
Convert your Instagram into Instagram Shop with syncing of all Magento products from Facebook Catalog to Instagram Feed.
How to Sell on Instagram in 5 Steps?
Increase Product Visibility using Hashtags
With the correct use of Hashtags, your posts are put on the explore pages where people can look for them. As Instagram has introduced the shop tab it becomes especially important. So if you haven’t used hashtags, now is the right time.
Image Source: TechCrunch
Using hashtags on posts and stories gives you a chance to appear on new accounts that follow that hashtag or search for it. For this reason, hashtag research is important. You need to filter all the hashtags that are relevant to your products and people usually search for.
Emphasize Product Details
You can boost your sales by providing in-depth details of your products with easy reach. To highlight product details, stories are the best place for it. Share a short, sweet, and actionable video of you talking about your product in the story. You can also repost user-generated content or a swipe-up link.
Show behind the scene videos of your brand and products to engage customers with you better. Use Instagram captions to add your product details. Add emojis and line breaks to your captions to make it look organized and grab attention.
Include Product Links
Instagram does not allow adding links in captions. So you need to find out where to add product links to direct customers to checkout. You can include a link in your Instagram bio. Adding a link to your Instagram bio is an easy way to get people redirected to your sales page easily. Another option to add links is in Instagram stories.
Shoppable Posts and Stickers
Shopping on Instagram is now universal. So to stay in the competition, you must let your customers buy your products from the app itself. There are some requirements for Shoppable Posts:
- Instagram Business Account
- Use the latest version of App
- Only Physical Items can be sold
- Instagram Business Account must be connected with Facebook Catalog.
If you have a Magento 2 store, you need not worry about all the above requirements. Just integrate Magento 2 Shoppable Instagram and chill out.
Build Engagement
Growing your followers will help you increase your sales. To increase your number of followers you must understand what they are looking for, what they are most interested in, and what makes them slow down their scroll when they come across your posts.
Image Source: The Digital Marketing Hub
Feature user-generated content, testimonials, and reviews to build the trust of users. In addition to this, use engaging and high-quality images to tempt users. Share posts that provide knowledge to customers about the usage of the product. You can also schedule your posts and images by using Instagram scheduling tool available in the market. Run context and giveaways to grab new users.
Final Words:
Instagram is a profitable platform and to obtain the rewards, you must follow the above five tips to sell your products on Instagram and make money out of it. Showcase your Instagram feed on the homepage and product page of your Magento 2 store with Instagram Feed Extension for Magento 2.
Happy Reading!
