You grew up seeing Amazon and eBay succeed in front of your eyes. Their success inspired you to start your own e-commerce business. You created a business plan, got an e-commerce site from the best ecommerce web agency which specializes in e-commerce and started marketing your business.
Slowly but surely, your e-commerce website started getting more and more visitors. Unfortunately for you, most of your website visitors don’t convert into paying customers and either bounce off your website or abandon your shopping cart after spending a couple of minutes on your website.
Despite all your efforts to improve your checkout process and to improve the cart, your conversion rate does not improve. The problem lies with your product pages. They are not optimized for conversions, which is why you are struggling to boost your conversions. If you are facing similar issues with your e-commerce website, then you are in the right place.
In this article, you will learn about seven effective ways that will help you boost your product pages conversion rate.
1. Attract Buyers Visually
What is the first thing your prospective buyer will look at when they land on your product page? They will try to look at how the product will look by carefully analyzing the images. That is why it is essential to use high-resolution product images on product pages. Use a white background or a light color background so that your product is in focus and the background color does not hinder visibility.
Use multiple photos from different angles to facilitate users in making their purchase decision. According to statistics, 33.16% of customers want to see various pictures of a product before making a decision, and 58% want a 360-degree view. Instead of telling your website visitors what the product does, you can show the product in action with a video. When users see the product in action, they are more likely to buy your product. Video is a powerful tool and can boost your conversion rate drastically.
2. Write Detailed Product Descriptions
How many times have you visited an online store to buy a product and found little to no information about the product on the product page? Once you have grabbed the attention of online shoppers with visuals, it is time to keep them hooked with descriptive product descriptions. Highlight the benefits of the product and some key features.
Here are some of the things you should include on your product page:
- Product Title
- Detailed Product Description
- Information about brand
- Price
- Important features and specifications
- Size and dimension
When writing product descriptions, highlight the unique selling proposition and tell them why they should buy this product. Include keywords so it can also show up in search engine results. Additionally, you can also add external links to resources and guides, which would help users even more. Organize your product description in a way that is easy to read and skim. Include bullet points, headings, and subheadings where necessary.
3. Add a Visible Call to Action
One of the best ways to boost your product page conversion rate is to include a call to action. You might be thinking most ecommerce websites has a call to work, but their conversion rate is still low, why? There are two reasons for it.
- Call to action is hidden or not visible
- Call to work is not compelling enough
Due to this, their call to work fails to deliver the desired results. If you want your call to action to generate clicks and conversions, you will have to put it at a place where it is easily visible and make it more compelling. If you need inspiration, look at what famous fashion brand ASOS has done with their CTAs.
4. Use Customer Reviews and Ratings
When it comes to selling products online, it is all about building trust. People buy from eCommerce stores they trust, so if you want to increase your sales, you will have to build trust. The best way to do that is to use customer reviews and ratings as a testimonial. According to statistics, 85% of consumers trust online reviews as much as a personal recommendation.
Reviews and ratings from customers serve as social proof, which helps you attract new customers. Moreover, it also tells you what customers like and what they don’t. You can use customer feedback to improve the customer experience and product. Never delete negative reviews. Instead, reach out to customers who have shared a negative experience and try to fix the problem. This can increase your brand loyalty and credibility.
5. Integrate Live Chat Functionality
There are instances when you want to buy a product and could not find the information you are looking for or have a question in mind. This confusion can force prospective buyers to abandon your shopping cart and decrease your conversion rate. You can quickly fix this issue by integrating live chat feature into your e-commerce website.
This allows the customer to ask a question they have in their mind and get a satisfactory response immediately, which prevents them from dropping off your website. Make sure the process is hassle-free, and your customers won’t have to wait long to get the desired response; otherwise, they will abandon your site.
6. Make It Mobile Friendly
Is your ecommerce product pages optimized for mobile devices? Does the user get the same fluid response on mobile devices as they do on the desktop? If the answer to both these questions is no, then it might be one of the main reasons behind the dwindling conversion rate.
With more and more people accessing the web and shopping through mobile devices, having a responsive ecommerce website is no longer an option but a necessity. Having a mobile-friendly product page can improve the user experience, enable users to shop from anywhere and help them use mobile payment methods.
7. Send Reminders
What if some of your website visitors have already abandoned their shopping cart? Is there any way to bring them back to your website and persuade them to make a purchase? Thankfully, the answer to this question is yes. You will first have to understand why the customer has abandoned your cart, and there could be various reasons for it. Some of them are as follows:
- Complex checkout process
- Forcing them to sign up
- Unexpected costs
- Lack of desired payment option
- Security concerns
Over to You!
Once you figure out why they have abandoned your shopping cart, you can send them polite email reminders. Such emails do work as they get high open rates and click-through rates so you are more likely to get that perspective customer back to your website but also encourage them to make a purchase too.
How do you increase the conversion rate of your E-commerce product pages? Let us know in the comments section below.
Very informative article Gaurav. Looking forward to more articles like this.