Have you ever heard of the term Affiliate Marketing? It is an online sales tactic that lets a product owner increase sales by allowing others share products you sell and earn a commission by recommending the product to others. The cost of the product for the customer will remain the same whether it directly purchase from the store owner or through an affiliate.
Let’s understand this with an example;
If your product sells for $500 and you keep 80% of the product price. Now if any affiliate marketer helps you to sell the product, then he or she will earn 20% commision for driving sale inside your store. It’s on these affiliate marketers to choose any method to drive sale inside your store whether it’s SEO, Facebook Ads, Pay per Click or from any other platform.
This tactic helps store owner to earn less money, but it helps to acquire new potential customers they probably wouldn’t reach easily. Large companies and shop owners are probably hiring affiliate marketers and gain an enormous profit utilizing the concept of Affiliate Marketing. So, now it’s your turn to get started but before that take a look at why it plays a significant role in the E-commerce business.
Here are some important reasons why you should use affiliate marketing in your online store.
Increase your Store Sale:
To promote physical products, affiliate marketers make videos or perform photoshop program, and publish it on related websites. In the description of the product, they will add your link, and on clicking the link the customer can purchase the product, and the marketer will earn his commission on this sale. That is how the sales your store increase.
For beginners who want to start with Affiliate Marketing system, you don’t have to invest even a single penny but it will help you to generate more sale, you just have to pay commision which is not big deal if you are earning enough.
Increase Brand Awareness:
The Affiliate program will help you enhance the popularity of your store by sharing your product links through which your shoppers can get discount and marketers too. It will result in massive traffic on your website.
Optimize SEO rank:
Affiliate Marketers will publish your product on the higher DA website and if the customer clicks on that product link they will get back to your website. It is an Off-page SEO activity that will boost your rankings and backlinks.
Know Customers Insights:
Using various affiliate tools, you can see where people scroll, where they click, what and from where they are buying your products, all this will give you an idea of what changes you can make so that you can get more customers. Also, analyzing this pattern helps you to turn your customer into a happy returning customer.
No Large Sales Staff:
In Affiliate Marketing you don’t need to have huge sales staff, simply pay the affiliates when they bring you sale. If they don’t bring you any sale then you don’t need to pay these Marketers that’s it. In this way, you will save a significant amount of money.
Under the affiliate marketing program, you can easily integrate with social networks and can attract visitors from reviews, comments, suggestions or testimonials. Visitors generally read reviews and see blogs or posts socially of your product before making a purchase.
The growth of Industry:
With the more knowledge and use of the affiliate program has let merchants increase their businesses in the market. Currently, under this program, the industries are growing exponentially.
To be in a vast and complex world of business and to compete with other traders ‘Affiliate Marketing’ is the best choice a merchant can opt. The reason why Merchants favor affiliate marketing is it uses a “pay for performance” model that lets you make your business strategies for your companies to prosper.
And if you are planning to sell Affiliate Products in Magento Store, then you should probably try our Affiliate Product Links Extension for Magento 1.x or Magento 2.x.
And if you are looking for more help regarding Affiliate Marketing merely leave your question below. We will try to answer your questions ASAP.
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Nearly every day, a lot of products are developed and released. Overloaded with an abundance of information, we often find it hard to make the best decisions. As affiliate marketing plays a big role in e-commerce are quick to believe that products match the descriptions as advertised, Thanks for sharing such a piece of art. 🙂
Nice blog, yes affiliate marketing is such a blessing for e-commerce business.
Great insights and agree with your points. If you do marketing inside your store by promoting company products, your first step should be placing the products that catch the customer’s attention thereby building brand awareness of that product. With the help of affiliate marketing via e-commerce, we can build trust by promoting the right products in the right manner.