WhatsApp is no longer a mere chatting platform where you can connect with yyourfriends sitting in any corner of the world. It has become a game-changing platform in the current digital world, helping businesses to grow in the market.
WhatsApp Business has come up as a blessing for small to mid-sized business owners, as they have been introduced to a new medium and most effective medium to connect with their audience base, foster customer relationships, and promote their brands.
Staying in touch with your customers and keeping them up-to-date about your business has become one of the most important factors to survive in this current competitive market. Integrating plugins like Magento 2 WhatsApp Notification Ultimate into your eCommerce store makes this work easier to stay connected with your customer ass you can easily send real-time notifications to your customers on their registered WhatsApp number.
You might be familiar with WhatsApp Business, but in today’s article we are going to learn the actual strategies that business admins should adopt to boost their business growth.
So, without any further ado, let’s roll the intro…
How Can You Use WhatsApp for Your Business in 2025?
Helping small businesses reach their audience and stay connected with them was the primary aim of the invention of WhatsApp Business. It came out as a platform where businesses can meet convenience.
If you are someone who has always known WhatsApp as a chatting platform, get ready to get surprised, because WhatsApp is way much more than JUST being a chatting platform.
- WhatsApp for Customer Support
No one likes to wait. Everything must be speedy and should be done instantly. So has to be your customer support. If you are still using emails and direct calls for customer communication, then you are way too far from the current trend.
According to a survey, on average, 40% of emails are ignored and deleted without being read. At the same time, WhatsApp messages have an open rate of 98% compared to that of emails.
As a result, multiple businesses have acknowledged the use and convenience of WhatsApp and have started to use WhatsApp as one of their customer support medium, along with direct calls and official support emails. This approach avoids prolonged calls and delays, as well as ignored email responses.
WhatsApp is effectively helping brands to develop an unforgettable customer support experience. Even today’s clientele base is actively preferring WhatsApp messages over emails and calls. This has significantly boosted the customer engagement rate, as users can contact you freely.
- WhatsApp for Customer Retention
WhatsApp is a versatile channel, effectively building long-term relationships with clients as well as improving retention. Since it is a versatile means of communication and it relates to instant communication, customers can be reached by businesses directly.
With the help of WhatsApp, brands can respond instantly to customer questions and complaints, improving trust and fulfillment. It is also helpful in sending customized follow-ups, a message on a new event sale, or a reminder that forms part of the loyalty scheme to make the customer feel appreciated.
Multimedia messaging enhances customer relations and enables businesses to share interesting content such as product demonstrations, work in progress, or product usage tutorials in WhatsApp.
Point-to-point communications can be used to develop mode or broadcast modes that make customers feel that they are in a group. Also, WhatsApp’s chatbots automatically communicate with customers and provide them with required information in real-time.
- WhatsApp for Marketing and Promotion
Everyone is familiar with the term digital marketing, but let us introduce you to a new term: WhatsApp marketing.
Marketing has significantly embraced the use of messaging apps, especially WhatsApp, which has become the most effective way of passing out promotional messages. The distribution of these messages becomes easy and engaging because of the platform’s implementation.
Notably, WhatsApp respects its users’ privacy and allows business admins to send promotional messages to those customers onl, who have registered their WhatsApp number on the brand’s website and have agreed to receive notifications via WhatsApp.
By strategically planning a marketing approach on WhatsApp, businesses can effectively foster growth and attract more customers to their stores.
Tips and Tricks to Grow Your WhatsApp Business
- Profile Optimization
The first impression is always the last impression. Your WhatsApp profile is the first impression of your business among your users as your WhatsApp account is the first place where they will land soon after they come in contact with you. And trust us, you surely do not want to miss the golden opportunity and ruin your first impression among your customers.
Profile optimization is the first and foremost thing you need to do. Include all the required information like, your business name, contact number, official website link, describe your business, working hours, etc.
One of the best advantages is your WhatsApp account is completely accessible to you. Hence, you can customize your store anytime as per your business needs. Note – Maintain a professional tone during your profile creation. Use easy-to-understand language and to-the-point information.
- Catalog Creation
Product catalogs are an essential tool for every eCommerce business owner, as they allow customers to access the list of products, current offers, and other business information at their convenience.
WhatsApp Business App lets you create a catalog by adding your products and organizing them into their representative categories, along with their descriptions for each item. This not only enhances the shopping experience but also helps customers navigate your offerings more effectively.
- Customized Message
Making your customers feel valued and acknowledged is very important, and sending welcome and greeting messages can be an effective way to do so. This approach serves as a polite introduction that communicates your readiness to support and assist them with any queries they might have.
A well-crafted welcome message can enhance the user experience by providing immediate access to essential information, ultimately boosting user satisfaction.
Additionally, it is important to inform customers about your availability, especially when they reach out outside of regular business hours. Sending personalized messages with their name can make much more impact than that of a simple greeting message.
- Set Auto-replies and Automated Messages
Customers tend to lose interest in businesses that fail to respond to their customers’ inquiries and concerns. Therefore, it is recommended to implement automated messages that can help the business facilitate timely communication, providing customers with immediate information about when to expect a response from the other end.
Additionally, integrating a WhatsApp chatbot on your website can further enhance customer support by offering assistance even when you’re unavailable. This ensures that customer queries are addressed efficiently and effectively.
- Create Broadcasting Groups
Broadcasting groups are the best way to send promotional messages to your audience. Broadcasts offer a way to engage with multiple users simultaneously without the need to create a separate group.
With this feature, you can send a single message to up to 256 contacts while keeping the identities of the other recipients private. This allows users to begin interacting with you to learn more about your offerings.
On the other hand, groups are designed to create communities among your shoppers, facilitating communication within that space. As the group admin, you can manage the group by adding or removing members, organizing events, and more.
In terms of privacy, WhatsApp Broadcasts are particularly effective as they protect the contact information of your shoppers. Both Broadcasts and groups serve as excellent tools for maintaining active conversations with your users, and as a store owner, it’s beneficial to utilize both features.
- Optimal Use of WhatsApp Status
WhatsApp status offers a modern and effective platform for retailers to inform customers about new arrivals in their stores. Utilizing eye-catching designs and appealing illustrations can effectively highlight products and grab shoppers’ attention.
In addition to static images, sharing a 30-second video in your WhatsApp status can further pique interest. When potential customers engage with your content, it creates an opportunity to nurture those leads and guide them through the sales funnel.
- WhatsApp Business API
The WhatsApp Business API enhances your business approach by providing a variety of features.
One notable feature is the green tick verification, which serves a similar purpose to the blue verification ticks found on other social media platforms. This green tick signifies that your business is verified, fostering trust with customers and reinforcing your brand’s credibility.
Additionally, the WhatsApp Business API allows you to create actionable buttons within your messages, enabling shoppers to easily navigate to your store and improving their overall shopping experience.
Closing Phrase
WhatsApp has emerged as a valuable resource for small businesses, with many entrepreneurs reporting a positive impact on their operations.
For eCommerce store owners, leveraging WhatsApp can enhance customer engagement, as it is a platform already favored by many users. If you operate a Shopify store, consider integrating the Shopify WhatsApp Notification app, which enables customers to easily share products via WhatsApp, facilitating greater reach and interaction.
We hope this blog provides you with a clearer understanding of how WhatsApp can serve as a beneficial tool for your business. Should you have any questions or need further clarification on this topic, please feel free to leave a comment, and we would be happy to assist you!
