Ecommerce has become a necessity for all business categories. These days online business owners want an effective eCommerce solution that provides scalability, flexibility, and extensibility as well. Do you need an eCommerce site that is equipped with world-class features to engage audience 24*7? If yes, then you should choose a Magento platform for building your website and appoint a good Magento development company.
Magento is a popular open-source eCommerce platform that offers online merchants a flexible shopping cart system and the total control of the look and functionality of their store. Since its release on March 31, 2008, it has become the leading eCommerce solution for big brands like Nike, Samsung, etc. 26% of top eCommerce websites make use of Magento.
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Salient Features of Magento
Catalog Management
Magento provides an extensive range of catalog management features that includes virtual product support, inventory management, editing and deleting product reviews, etc.
Order Management
You can view, edit, create, and fulfill orders from the admin side. It also allows the creation of invoices, shipments, and credit memos.
Advertising & Marketing Tool
Magento aids in the promotion, marketing, and increasing conversion of online stores. It offers tools that make advertising simpler.
Fully SEO-centric
Magento offers a variety of options for making search engine optimization smooth like Google Sitemap generation, sorting and modifying popular searches automatically, and lots more.
Checkout, Shipping, & Payment
Magento integrates several alternatives for payment and shipping options, such as single-page checkout, PayPal and Authorize.net integration, flat rate shipping, free shipping, etc.
Tracking, Analytics, & Reporting
Magento comes with options for tracking, analyzing, and reporting, such as Google Analytics, sales and tax reporting, product review reports, etc.
Why Magento is best for eCommerce?
Magento eCommerce platform offers a plethora of benefits that include the following:
Enhanced performance and scalability
If you need a high-performance eCommerce site, then you should choose Magento. This platform is great for catering diverse range of requirements and delivers an ultimate user experience.
Note: A website that takes less time to load can bring a positive impact on your sales performance. With Magento, you can have a website that will load faster and generate higher profits.
Mobile-friendly
All of us make use of mobile devices to shop for things online. What will you do if you have to order a ahead phone-would you prefer a desktop or a mobile phone for placing the order? Buying things online is the most common trend these days.
With Magento, you can expect a mobile responsive website that can offer a seamless browsing experience to the users. Therefore, you can achieve great success in terms of revenue generation.
Improved security
An eCommerce site will need basic and confidential information from its customers. Your users will feel a bit hesitant while submitting their card details. Magento provides a greater level of security for the customers on the site. It can make your site safe and secure for carrying out online payment transactions. This will help in increasing the customer’s trust in your site.
Integration of marketplace
With the help of Magneto, it is easy to integrate popular marketplaces like Amazon and eBay. Retailers can build an omnichannel experience across various platforms. This leverages eCommerce site owners to reach a wider audience base and earn higher profits.
Multi-store feature
Do you have to handle multiple stores? It may be difficult to manage all the stores on your own. Magento can resolve this problem very well as it is renowned for its multi-store functionality.
You can tackle all your online shops from a single admin panel. This will save your ample time and effort on the Magento development.
How Magento is better than Shopify?
The main difference between Magento and Shopify is their platform structure. Magento is open-source while Shopify is a self-hosted platform.
- Magento provides better customization options than Shopify
- Magento comes with 5000+ free and paid extensions of top quality
- Magento offers amazing themes for a smooth start
- Magento platform is utilized by a number of big eCommerce brands
Over to you!
Overall, Magento offers everything that one would need to build an effective eCommerce store. If you want to make a strong presence online, then you should definitely opt for this platform.
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Shopify is one of the most popular eCommerce platforms to create an online store and retail point of sale. Nowadays almost 100,000 merchants from 175 countries worldwide are using Shopify for smooth handling of their online Stores. To start a new business online or to run an existing one smoothly you can hire a freelancer Shopify expert to ensure your business volume growth with proper maintenance of your store.