Autoism is a premium car detailing studio that offers an extensive variety of services for both car enthusiasts and everyday drivers. They feature advanced ceramic and graphene coatings specifically designed to protect surfaces and maximize shine, paint protection film (PPF) to protect surfaces from daily wear and tear, advanced vinyl wraps for features and styles, vehicle detailing to restore them to like-new, and professional car washes to keep them looking their best.
Even with this great local service and a functional website, Autoism had serious issues with visibility online, with low domain authority and very few local leads.
This case study is about Autoism India’s journey with MageComp, in which you will see a comparison between the scenario before and after hiring us.
1. Low Domain Authority
Autoism’s domain was in bad shape when we started. The website had a spam score of 67, and the Domain Authority (DA) and Page Authority (PA) were zero, limiting the ability to rank organically.
A high spam score told search engines the website could be breaking guidelines in their SEO practices or acquiring poor-quality links. As a result, the website lost credibility in the eyes of search engines and could incur a penalty; organic growth was not possible.
Solution
We did a comprehensive backlink audit using Moz, Google Search Console, and other premium tools to discover and disavow toxic and spammy backlinks. At the same time, we initiated a white-hat link-building campaign and secured placements on reputable, niche-relevant websites to rebuild the authority the domain had lost over time.
Before:
After:
The spam score ultimately dropped to 0 with the ongoing acquisition of backlinks, while the domain’s DA improved to 9 and PA jumped to 22. As a result, Autoism has reestablished itself as a more trustworthy domain for search engines.
Before:
After:
2. Technical Improvements
Autoism’s website faced major challenges with slow loading times, especially on mobile. Their slow load times hampered many user experience metrics, leading to an increase in bounce rate, a decrease in session duration, and a decrease in conversions.
Not only did slow page loading frustrate users and decrease user engagement, but it also put the website at risk for poor visibility within search engine results as Google moved into a mobile-first indexing environment. Ultimately, this combination of factors made for a bad experience for their visitors and diminished the effectiveness of the site overall.
Solution
By minimizing CSS and JavaScript files, implementing lazy loading for images, and handling large files appropriately with compression and caching, we once again improved the functionality of the website. Image formats were converted to WebP for performance and to speed things up. Furthermore, we ensured that the website passed the Core Web Vitals, notably Largest Contentful Paint (LCP) and First Input Delay (FID). The result was a significantly faster website with much faster responsiveness across devices, which improved user experience and ultimately, SEO performance.
3. Poor Organic Traffic
Autoism had low visibility and received just 54 organic visitors per month. This was caused by several issues, such as ineffective keywords, insufficient quality content aimed at targeted audiences, and a lack of visibility in SERPs. Solving these could vastly improve its visibility and presence online.
Before:
Solution
We provided many different aspects of a well-rounded SEO strategy that included keyword research, technical SEO, content writing, and on-page SEO. This made the website more search-friendly, as well as properly targeted keywords. At the time, we noted that the traffic continued to grow steadily.
Organic traffic increased to 381 monthly visitors in just a few months. Our improvements to the search rankings, user experience, and relevant content made a noticeable difference.
After:
4. Lacked a Modern Interface
Before coming to us, Autoism’s website posed a number of user engagement and conversion challenges. The old website was not coded with a modern look and feel, nor did it have the necessary user experience additions, including a live support channel and social proof elements.
Plus, the navigation experience was not user-friendly, and there were no obvious call-to-actions, which hurt the site’s ability to convert visitors into leads. In addition, the website was not set up to be search engine-friendly and did not include any content engagement, which also limited user attraction and retention.
Solution
Several areas of the site were redesigned to enhance usability and interactivity. We added the option for a live chat on WhatsApp in the footer of the site to add a level of “in the moment” user support, and also added links to social media profiles for trust and connection.
We created a mega menu for individual services to enhance internal linking and crawlability, while also adding a pop-up lead generation form to capture user data. We also added dynamic elements to the site by including recent blog articles and Instagram feeds on the homepage to increase the connection and freshness of content.
Ultimately, these changes have enhanced user engagement and traffic from search engines.
5. Needed SEO Implementations
Autoism’s website lacked key elements of an effective SEO structure. There are no key components, particularly well-written meta tags, and the majority of images on the site are missing ALT text. Service pages have not been optimized to include targeted keywords for search engine ranking.
Furthermore, the overall structure of the site lacks any clear heading hierarchies (H1, H2, etc.) that would help search engines to understand what the page’s content is about. Following SEO best practices in these areas would help improve the site’s ranking and searchability.
Solution
We started with comprehensive keyword research, which identified keywords that matched each service and location. We rewrote and created SEO titles and meta descriptions for every page, including keywords, and ensured that they were clickable links and took an active role in assisting with revising all images and creating appropriate ALT text.
We also structured every page using H1 and subheading tags to help with both readability and SEO. Finally, we added individual service pages for their core services like Car Washing and Car Denting & Painting, taking advantage of specialized, keyword-targeted terms, and improved keyword rankings.
Before:
After:
6. No Regular Blog Posting
Blog posting has become one of the main SEO strategies nowadays. When we first started the project, Autoism’s blog section only had a total of two posts, which gave search engines very little content to discover and index.
The lack of content on the blog severely limited the website’s ability to rank for long-tail keywords and ultimately establish itself as a credible authority in the car detailing industry. Because of this, Autoism was unable to capture visitors looking for in-depth information, best practices, and advice about car care. In turn, this made it very difficult to pull in a larger audience and grow organically.
Solution
An extensive content calendar was created to explore frequently searched questions and educational avenues in the Autoism industry. Our blog, which was published consistently, followed all best practices in SEO. We incorporated targeted keywords, internal linking, and engaging media in our blogs, which contributed to organic growth in traffic to the blog section and established Autoism’s credibility as a respected source in automotive detailing.
Before:
After:
7. Low Keyword Ranking
Due to insufficient optimization tactics and a lack of depth in content, Autoism found it challenging to rank for a limited number of keywords. The brand also missed many chances to improve visibility for the services it offered, which negatively impacted how often Autoism showed up in searches related to that brand and severely undermined its opportunity to gain a presence and engage with potential clients.
Solution
To improve the quality of the website content, we put our emphasis on three main things: we continued to edit and optimize the pages we had, we added NEW pages and blog posts that contained keywords, and doing these things helped increase the number of keywords ranking organically to 283.
Before:
After:
This is a boon that includes both branded and unbranded keywords together and allows Autoism to continue to expand its reach and bring in more audience through search results.
8. Low Backlinks and Referring Domains
The site lacked sufficient quality backlinks, which are essential in establishing authority and credibility with search engines, and it had very few domain references. Again, this lack of quality backlinks impeded the site’s ability to rank well and effectively compete with both local and national competitors in search engine results.
Solution
We initiated a detailed link-building campaign to improve Autoism’s online presence. The program was all-in and indeed extensive and involved building many backlinks through every means possible.
Specifically, we submitted links to niche directories and local business listings, conducted outreach with relevant blog authors, and executed content syndication backlinking.
Through these approaches, the result was 500+ quality backlinks from over 125 unique referring domains. Not only did this help to boost the credibility of the site, but it also increased authority, which allowed for improved ranking and improved visibility in search results.
9. No Local SEO
While Autoism offered a specialized service in the form of location-based services for ceramic coating and paint protection film (PPF), it did not have a formal local SEO strategy in place. Without a local SEO strategy, Autoism was unable to connect with a large pool of potential customers who were searching for these services locally. As a result, Autoism was not able to capitalize on a multitude of opportunities to reach people within its own community who needed its services.
Solution
We optimized and executed a Google Business Profile (GMB) campaign strategically designed to increase the visibility of our key services like Ceramic Coating, Graphene Coating, and Paint Protection Film (PPF) in local search results. This included regularly managing factual and accurate business information, sharing engaging posts and images showcasing our services, developing a strategy to manage customer reviews, managing customer interactions in positive ways, and building trust within our community.
As a result of these campaigns, we saw an increase in calls and foot traffic at Autoism from potential customers in nearby areas who were clearly looking for our services.
