Have you ever heard of Bing? And do you know that Bing is also a search engine like Google?
Accepting the fact that Google has always been the go-to platform when anybody wants to access a particular information about a topic, which is why Bing is still news to many people and Google has become the synonym of internet search.
Bing is a search engine platform that was developed by Microsoft in 2009, making it the second most popular internet search platform after Google.
Initially, Bing packed millions of users’ attention, but according to a recent study, Bing only holds a search engine market share of 3% globally.
Today, in this informative article, we have gathered some unbelievable facts and statistics about Bing.
Key Bing Statistics
- As of the 2023 report, Bing has recorded around 100 million active users per day and 13.9 billion monthly searches, giving it a market share of 3.41%.
- Bing ads generated a revenue of $12.21 billion in 2023 only and $6.42 billion revenue in 2022.
- Bing records over 500 million unique monthly visitors.
- Bingads’ click-through rates are 50% higher than Google’s, which is 2.83%, whereas the cost-per-click stands at $1.55, 32% lower than that of Google.
- Bing has already bagged over 1 billion chats from AI Bing Chat, launched on 7 February 2023, and has developed 750 million AI images since its foundation day.
- Microsoft Bing is the second-largest search engine platform, following Google.
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Market Share Bing Statistics
- As of September 2023, the market share of Bing was 3.41%, which spiked up to 3.73% in 2024.
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- As per a survey, 23% of business executives prefer Bing over Google.
- Bing’s market search peaked in 2014 with a share of 3.63%.
- Based on 2023 research, Bing has a market share of 54.68% among console users, as it is the default search engine on Xbox.
- 32% of Bing users spend more money online than the average Google user.
- 48% of Bing users belong to the top 25% of household incomes in the US.
- Bing gets 26% of branded searches every month compared to Google.
Bing Usage Statistics
Bing is the most used search engine in China, with a user base of 32.95%, followed by the US at 26.24%.
- According to Microsoft, youngsters (under the age of 45) are the ones who use Bing the most, covering 74% of Bing’s total user base.
- Among these users, male users hold the highest base of 55% and female users hold 45%.
- Bing is available in 238 countries and can be used in 105 languages.
- Despite being in the second position, Bing is more popular than Google for desktop users.
- Bing Chat, leveraging OpenAI’s GPT-4, has outperformed other chatbots like ChatGPT-3.5, achieving a remarkable 92.4% performance score.
- According to Ahrefs, Google is the most searched website, followed by YouTube, Facebook, Gmail, and Amazon.
| Searched Website | Search Counts (in Lacs) |
| 40.9 | |
| Youtube | 35.3 |
| 28.5 | |
| Gmail | 15.9 |
| Amazon | 7.9 |
- Recent statistics from Bing show that 3 of the top 10 search queries are about Google or its services.
- Among Bing users, 34% are college graduates.
- The search engine is most popular among users aged 25 to 34, making up 22.17% of users, followed by those aged 18 to 34 at 30.7%.
- Bing reports over 900 million daily searches. This means:
- 27 billion searches each month,
- 37.5 million searches each hour,
- 625,000 searches each minute,
- 10417 searches each second.
Bing Ads – Revenue Statistics
- Bing makes most of its money from search ads. Last year, in FY2023, the search engine earned $12.21 billion from these ads.
- Bing’s ad revenue has grown steadily since 2016. From 2016 to 2022, its revenue from search ads is increasing by an average of 13.47% each year.
| Financial Year | Revenue (in Billion) |
| 2016 | $5.43 |
| 2017 | $6.22 |
| 2018 | $7.01 |
| 2019 | $7.63 |
| 2020 | $7.74 |
| 2021 | $8.53 |
| 2022 | $11.59 |
| 2023 | $12.21 |
- The year 2022 was game-changing for Bing as the average revenue per user increased by $9.66.
| Financial Year | Average Revenue Per User ($) |
| 2019 | $8.20 |
| 2020 | $7.74 |
| 2021 | $7.75 |
| 2022 | $9.66 |
- In 2012, Bing tested new headlines for ads on its search results pages and made an extra $100 million in revenue.
- Here are the average ad performance metrics for Bing across all industries:
- Average Click-Through Rate: 2.83%
- Average Cost Per Click: $1.54
- Average Conversion Rate: 2.94%
- Average Cost Per Action: $41.44
Bing Chat Statistics
- The infamously famous search engine is becoming the talk of the town again as it has recently introduced Bing Chat using ChatGPT, helping it reach over 100 million daily active users just one month after its launch.
- Bing Chat hit the 100 million daily active users milestone soon after its release, showing that users appreciate the AI-powered chat.
- Bing launched the AI chat feature on February 7, 2023, to enhance the search experience.
- Each day, over 100 million people use Bing Chat.
- Bing Chat had 45 million chats in just weeks after going live.
- You can use Bing Chat on the Edge and Bing mobile apps for iOS and Android.
- Bing Chat is also known by its codename, Sydney.
Valuation of Microsoft Bing
- However, we do not have any official data on Microsoft Bing’s market valuation, but its valuation is estimated to be worth $400 million in 2023.
- Fortunately, this valuation is increasing gradually year by year.
| Year | Microsoft Bing’s Valuation (in $) |
| 2014 | $105 Billion |
| 2015 | $146 Billion |
| 2016 | $149 Billion |
| 2017 | $189 Billion |
| 2018 | $192 Billion |
| 2019 | $214 Billion |
| 2020 | $235 Billion |
| 2021 | $395 Billion |
| 2022 | $400 Billion |
Ending Phrase
So, here comes the end. These were some most interesting statistics and facts about Microsoft Bing.
Microsoft Bing continues to solidify its position as a significant player in the search engine market, showcasing steady revenue growth, increasing global usage, and a noteworthy market share.
With its integration into Microsoft ecosystems, AI advancements, and tailored advertising strategies, Bing appeals to both consumers and businesses. The platform’s innovation-driven approach ensures it remains competitive against industry leaders.
As digital search trends evolve, Bing’s commitment to improving user experience and expanding its reach positions it as a reliable alternative for users and a lucrative opportunity for advertisers.
Stay tuned with MageComp to know more statistical data of popular platforms.
