The “Buy Now” and “Add to Cart” buttons serve as the primary call-to-action (CTA) elements on your eCommerce website. The effectiveness of your online store largely depends on how well you can encourage visitors to click on these buttons.
Color plays a pivotal role in influencing these clicks. A research has indicated that various button colors can evoke different emotions and affect consumer behavior.
A common question that arises is, What colors are most effective in prompting purchases? Specifically, which color is ideal for the “Buy Now” button? While there is no definitive answer, we aim to share valuable insights based on our original research into the effect of button colors on purchasing decisions.
Do the best Call to Action Button Colors Exist?
Call-to-action buttons like Buy Now and Add to Cart have been the talk of the town for quite some time in the eCommerce industry. According to a survey, the button colors have reported a significant boost in the conversion rate, i.e., 130% to 300%. According to another study, there is no such thing as choosing the right color of the button; we must focus on our websites’ content to trigger visitors to visit our websites.
Here comes the bitter truth: Would just changing the color of your call-to-action buttons skyrocket your sales and conversions overnight? Hard to believe, right? That is why it is safe to stay between the surveys’ results, i.e., make our websites’ content more impactful and use attractive CTA button colors to give a slight push to the impact of the button and the content.
Believe it or not, colors so have a significant impact on human emotions and perceptions, which should not be overlooked. For instance, the color red is commonly associated with a sense of urgency, prompting quick responses.
In contrast, green is linked to feelings of safety and relaxation, making it a soothing choice. Blue is frequently connected with trust and professionalism; notable online brands like LinkedIn, Zoom, and Skype utilize this color to convey credibility.
Additionally, orange is an eye-catching hue that tends to attract attention, making it an effective choice for websites that aim for a friendly and customer-centric approach.
How to Choose the Right CTA Button Color? (Color Analysis)
Curious to know which color will make the maximum impact on your sales and conversion rates?
An analysis of the color preferences for call-to-action (CTA) buttons used by leading eCommerce retailers has been conducted. This study focused on several hundred e-commerce sites selected from Alexa’s Top Shopping Websites (Global), ensuring that the sampled websites represent some of the most popular and successful online stores.
For the analysis, only fully operational websites, actively selling products, and having items in stock were considered. This means that pre-orders, back-orders, or options like ‘See in Stores’ were excluded from the count.
The statistics specifically focused on the colors of CTA buttons found on product pages, deliberately ignoring pop-up, category, or search page buttons for this study.
Best CTA Button Color: Research
According to an analysis of some particularly selected websites shows that red has stood out as a triggering CTA button color that visitors and customers have consistently chosen across different platforms.
Following the colors red, green, blue, and orange are the ones with a high popularity for call-to-action button color.
Evidently, the trend of using bright colors to be visible, attract more customer attention, and provoke user interactivity has increased considerably.
Best CTA Button Colors for Electronics
Talking about the trendiest eCommerce industry, the electronics industry. Electronics category button color trends are very much in line with the overall results. In fact, there is a tie between Red and Green.
Red is one of the industry’s most frequently used button colors, but now Green has also leveled the popularity of the red color.
When it comes to secondary colors, blue and orange are favorites. However, blue, while still a favorite, lost market share based on comparisons with previous surveys, indicating a shift in consumer preference. Overall, the color landscape for electronics is a race among the colors, with red and green ahead of the pack.
Best CTA Button Colors in Apparel
The fashion industry is the only market that frequently witnesses multiple shifts in fashion trends. However, for the fashion industry, black has always been the new black, i.e., black still rules the industry in terms of almost everything.
In addition, other categories have also shown growth, including colors like violet, purple, pink, brown, and white, each making up 1-2% of the market, respectively.
It is striking that the “other” category varies more than any other category we have considered in this paper. It offers a richer choice for consumers and shows how tastes and preferences in fashion are changing—uniqueness and individuality are valued more than ever.
Best CTA Button Colors in Food and Beverages
The food and beverage industry continues to evolve with emerging trends, and color preferences play a significant role in this dynamic market.
Red stands out as the dominant color, leading the industry, while other colors like green, orange, black, and pistachio also hold notable positions.
Interestingly, blue appears to be less favored in this sector, indicating a distinct preference for warmer hues among consumers and brands alike.
How to use this Analysis for your Business?
Research seems to indicate that certain colors might resonate differently with consumers in different industries. For instance, the color blue would not work well with food-related industries.
In general, if you are really short on time or do not have the means to perform A/B testing or competitive analysis, sticking with button colors that have become widely accepted can sometimes be a reasonable workaround. General knowledge of the typical trends and statistics concerning effective colors in your industry can prove helpful as those preferences change with the times.
While starting with established best practices is okay, it is essential to know what precisely attracts your audience. The ability to test and play with other color options and see the effects on conversion rates for your website and your customers will guide you in implementing the best choice for your website and your customers.
Bottom Line
Selecting the best CTA button color for your eCommerce store, which can greatly impact user engagement and conversion rates, is crucial. As we have analyzed previously, colors like red and orange are effective for creating a sense of urgency and grabbing attention, while colors like green and blue ooze trust and ease, making them ideal for financial and informational topics.
Remember, the best color choice depends on your brand identity, website design, and audience behavior. Experimenting with A/B testing can help determine which color truly resonates with your users, enhancing your CTA effectiveness.
