With e-commerce leading on the global retail stage, WooCommerce is among the front-rankers that power millions of e-stores worldwide. As 2025 is approaching, let’s have a look at the numbers and trends regarding the development of WooCommerce and its influence on the digital commerce ecosystem.
Key WooCommerce Statistics
- More than 6 million active stores are currently utilizing WooCommerce for their online store.
- Historically, over 9 million websites have utilized WooCommerce.
- WooCommerce stores increased by 6% on an annual basis.
- There was an increase of 1.9% in WooCommerce store numbers since the third quarter of 2024.
- WooCommerce has generated $100,000 worth of sales revenue from 12,639 websites.
- WooCommerce remains a leading e-commerce platform; it holds a market share of 38.76%. It has surpassed competitors Shopify and Wix.
- The WooCommerce plugin has been downloaded for more than 211 million times, with an average of 30,000 daily downloads from WordPress.org.
WooCommerce Theme Statistics
WordPress offers several types of themes, including classic, block, hybrid, niche, and multipurpose themes. By November 2024, these types add up to a staggering 13,000+. Below are some of the popular known themes on the site,
- Hello Elementor is ranked number one with 15,598 websites, hence taking just 1.56% of sites listed.
- The Astra Theme comes second with 11,009 sites or 1.1% of the site market share.
- Divi has made a showing on 9,535 sites or 0.95% market share.
WooCommerce Plugin Statistics
More than 59,000 plugins are available for WordPress, one of the most popular content management systems. There are many excellent plugins on the WordPress Plugin Directory, each with over five million active installations. The most popular writing optimization, website editing, and security plugins are as follows.
| Plugin | Installations |
| Elementor | over 10 million |
| Contact Form 7 | over 10 million |
| Yoast SEO | over 10 million |
| Classic Editor | over 10 million |
| WooCommerce | over 8 million |
WooCommerce Revenue Statistics
Being on the front of revenue generation, WooCommerce leads the competition, as it owns the largest market share globally.
- Today, it accounts for 7% of global online sales. The sales generated by just the retail eCommerce websites alone account for 28%.
- Interestingly, however, the market research report further suggests that 54 website revenues exclusively powered by WooCommerce equate to a sale value of $1 million while 11,197 equate to $100,000.
- WooCommerce with its advanced plugin provides integration with more than 30 payment gateways that support recurring payments along with a subscription-based pricing model. It, therefore, is well-equipped to process all types of purchase transactions.
- WooCommerce revenue via plugin sales has milled $30 million in 2019 and has also surpassed $20 billion in 2020.
- The gross merchandise volume from WooCommerce has been recorded at $11.8 billion in 2019.
WooCommerce Location and Language Statistics
Language Support
WooCommerce is a worldwide product that makes itself accessible by providing support in 67 languages, including:
- Albanian
- Arabic
- Catalan
- Chinese
- French
- Italian
- Spanish
Such comprehensive language support empowers businesses to easily reach international markets and serve diverse customer bases.
Global Usage
WooCommerce’s reach spans over 100 countries, demonstrating its widespread adoption.
Top 5 Countries by Operational WooCommerce Websites
Based on the number of live operational websites, these countries lead in WooCommerce adoption:
| Country | No. of WooCommerce Websites |
| United States | 245,287 websites |
| United Kingdom | 23,854 websites |
| India | 14,655 websites |
| Iran | 9,512 websites |
| Canada | 8,316 websites |
WooCommerce Market Share on the Web
- 3.5% of websites are powered by WooCommerce among 24 million websites across the globe.
- 5,106,506 live websites currently run on a CMS powered by WooCommerce.
- 30% of online stores globally rely on WooCommerce’s powerful plugins and mobile applications.
- A staggering 93.7% of e-commerce websites hosted on WordPress use the WooCommerce plugin, showcasing its integration excellence and popularity.
WooCommerce Milestones
Founded in 2015, WooCommerce has faced its fair share of challenges and constant changes to stay at the top of the e-commerce industry. Its history is a significant series of events that have reflected its growth and impact on the sector.
Following are some of the notable milestones and statistics demonstrating the astounding lifecycle of WooCommerce:
Key Milestones and Statistics
Early Beginnings:
- 2009: Canvas, one of the best-selling WooCommerce themes, launched.
- July 2010: Hiro, the brand mascot for WooCommerce, debuted.
- August 2011: WooCommerce launched its 100th theme, Swatch.
Rapid Growth:
- March 2013: WooCommerce 2.0 was launched.
- June 2013: The plugin achieved its first 1 million downloads.
- August 15, 2013: The 200,000th order was placed through WooCommerce-powered stores.
- August 2014: WooCommerce hit 4 million downloads.
- April 2015: The download count soared to 7 million.
Breaking Records:
- 2020: WooCommerce hit $20 billion in sales across its ecosystem.
- November 25, 2020: WooCommerce set a new record for the highest single day downloads with 746,601 downloads.
WooCommerce Trends 2025
In 2025, WooCommerce is going to introduce many upgrades to serve the growing demands of e-commerce merchants and developers. Main trends include:
Performance at Scale
The release of High-Performance Order Storage (HPOS) is going to give an edge in accelerating order processing speeds, enhancing the capability of the platform to manage huge volumes in an efficient manner.
Integration of Essential Commerce Features
WooCommerce will integrate most of the essential functionalities directly into its core, thereby reducing the need for multiple extensions. Brand management, cost of goods sold (COGS), and shipment tracking are some of the expected features.
AI-Driven Improvements
Artificial intelligence will be a key component in personalizing shopping experiences, improving inventory management, and delivering predictive analytics to inform marketing strategies.
Headless Commerce Capabilities
Adoption of headless commerce architecture will give the flexibility to create custom, fast, and dynamic storefronts that can easily integrate with various platforms and technologies.
Mobile Optimization
As mobile commerce is becoming the dominant mode of commerce, WooCommerce will look forward to improving the mobile shopping experience through optimized checkouts, support for Progressive Web Apps (PWAs), and touch-friendly navigation.
Advanced Security Features
To respond to the growing concerns of cybersecurity, WooCommerce will implement real-time fraud detection, two-factor authentication, and automatic security updates to protect both merchants and customers.
Advanced Analytics and Reporting
The platform will provide a dashboard populated with the real-time performance data, insights on customer behavior, and sales forecasting tools that are meant to facilitate data-based decision-making on behalf of the store owner.
Visual Identity Refresh
Good old WooCommerce steps up along the evolutionary process and presents itself with a new logo depicting a vibrant and modernized brand identity with a colorful palette of purple and white.
Conclusion
WooCommerce’s commitment to innovation makes its suite of functions relevant in an ever-evolving e-commerce environment. From AI to AR through performance improvements and sustainability, the platform continues to define answerable solutions that secure both modern businesses and consumers’ needs. As we get on to the year 2025, WooCommerce is most certainly entrenching for their entrepreneurs the means to carve out a successful future-proof online store.
