Have you ever heard of Wix?
If not, then you have missed a lot in knowing how amazing website designing can be.
Wix is a cloud-based website development platform that allows users to create professional websites without needing to know how to code. It offers a variety of tools, features, and templates for building and customizing websites for businesses, personal projects, online stores, blogs, and more.
Did this make you curious to know more about it?
So, here we are, with the result of our deep digging into collecting the stats and facts of this website builder for you.
Buckle up for the interesting stats 🚀
Wix Usage Statistics
- Wix is used in 190 countries globally.
- As per a 2022 report, there were 244 million Wix users, which gradually increased to 251 million in 2023 and 258 million in 2024.
- Apart from Shopify and WordPress, Wix is every brand’s 1st choice when it comes to website building.
- Wix is the third-highest popular website-building platform for building the top 10K eCommerce websites around the world.
- Around 49.21% of eCommerce owners on Wix trade almost 9 different products on their website.
- Instagram is the go-to social media platform of 56.6% of Wix website owners for their social media engagement with their customers.
- .com is the most used domain by 44.2% of Wix users, followed by the .co.uk domain with 4.4% of users and the .org domain with 3.2% of users.
- Wix platform records 44k daily installs.
- Approximately 2715 eCommerce merchants migrated their websites to Wix.
Wix Website Statistics
- According to a survey in which multiple tools’ functionalities were tested, Wix stood first in the matter of being an all-rounder website builder platform.
- As of April 2024, there are more than 8 million live Wix websites.
- As of 2024, Wix has 261 million registered users on its platform.
Wix Traffic Statistics
- Wix’s global ranking increased from 774 to 776.
- As of October 2024, Wix has 40.6 million website visits.
- The US, UK, and India are the top 3 countries with the highest traffic on Wix.
| US | 30.35% |
| UK | 8.10% |
| India | 4.87% |
- Wix’s largest user group, as per the demographic statistics, is an audience between 25-34 years.
- For Wix, Direct (66.19%) and Organic (21.32%) are the two main traffic sources.
- YouTube is the top social media platform contributing the highest traffic on Wix of 23.03%, followed by Facebook with 17.40% of user traffic.
Wix Website Performance Statistics
- Wix’s Artificial Design Intelligence (ADI) is a game changer for business admins to build a website in 7 minutes or less.
- Over recent years, Wix has improved its load time by 40%, ensuring faster user experiences.
- Wix provides 900+ professionally designed templates developed for 50+ industries.
- Wix boasts 99.9% uptime, ensuring websites are always live, and no customer sessions are hindered.
- Just like Shopify, Wix has its own app store, too, that provides over 300 third-party apps listed on the Wix App Market that help you customize their websites.
Wix eCommerce Statistics
- There are over 700,000 active online eCommerce stores that operate on Wix.
- As of 2023, Wix stores have generated over $10 billion in annual sales collectively.
- Over 300 million transactions annually by Wix’s eCommerce platform.
- Wix-powered stores experience a 33% average increase in revenue year-over-year.
- Wix integrates with 80+ payment gateways like PayPal, Stripe, and Square.
- Over 40 currencies worldwide are supported by Wix Payments.
- Wix’s over 70% of eCommerce traffic comes from mobile devices, and Wix’s websites are fully optimized for mobile devices, offering a seamless user shopping experience.
- Over 50% of eCommerce sales on Wix happen via mobile devices, emphasizing mobile-first experiences.
Wix Marketing Statistics
- Wix users who adopt its SEO tools see a 70% boost in organic traffic within 3–6 months.
- Over 50 million businesses rely on Wix for SEO optimization.
- Users send over 1 billion emails annually using Wix’s email campaign tools.
- Wix hosts over 6.5 million blogs that collectively reach millions of monthly readers.
- Top Wix blogs have recorded 300%+ traffic growth due to their blogging and SEO features.
- Wix users manage their businesses across Facebook, Instagram, and Google Ads directly via the Wix dashboard.
Wix Revenue Statistics
- Wix reported $1.5 billion in annual revenue for 2023, up from $1 billion in 2021.
- 70% of revenue comes from premium plans and e-commerce subscriptions.
- Wix has 6.3 million premium subscribers worldwide, choosing plans that include hosting, domains, and advanced features.
- Over 40% of Wix users are small and medium-sized businesses, helping them establish their online presence quickly.
- Wix is trusted by Fortune 500 companies and growing enterprises for scalable and secure website solutions.
- Surprisingly, Wix gets 59% of its revenue from the provinces of North America.
Wix General Statistics
- Wix had 196.7 million subscribers, out of which 5.5 million were premium subscribers, at the end of 2020.
- Wix recorded a growth of 11% in 2023, which might grow 13% in the future.
- As of the 4th quarter of 2023, Wix stores increased by 6.40%.
- Wix has an employee strength of over 5000 employees located worldwide, and around 50% of the employees are dedicated to research and development work only.
- 180+ languages are supported by the Wix platform.
- In 2024, Wix achieved a rating of 4.6 stars.
- There are over 22 million mobile websites of Wix.
- Wix store counting increased by 5.91% quarter by quarter in the 3rd quarter of 2024.
- Wix stores recorded a 32% increase on a yearly basis in the 1st quarter of 2024.
- There are a total of 390,182 Wix websites with official email addresses and 302,435 eCommerce stores with contact numbers on their websites.
- The top 3 eCommerce categories of Wix stores
| Beauty and Fitness products | 55,085 |
| Apparel products | 52,411 |
| Home and Garden Products | 50,771 |
- YouTube Player is the most popular technology with 16,731 Wix store users, followed by other technologies like Google AdSense with 15,901 store users and Google Tag Manager with 11,482 users.
- Coming to shipping providers, USPS is the most widely used shipping provider by almost 16,739 Wix store users.
- Among Stores that have moved from Wix to other platforms, Shopify is in the first position, followed by WooCommerce with 3194 and 3096 respectively.
Bottom Line
Wix continues to dominate the website-building market in 2025, maintaining a strong position in market share and user adoption. Its user-friendly interface, innovative tools, and commitment to delivering versatile website solutions have solidified its appeal to businesses, entrepreneurs, and individuals worldwide.
The platform’s growth reflects a rising trend of no-code development, catering to diverse industries with efficiency and creativity. As Wix expands its capabilities, including advanced e-commerce features, SEO optimization, and AI-powered design, its role in empowering users to establish a robust digital presence is undeniable. Moving forward, Wix is poised to remain a leader in the website-building landscape.
Source – Support.Wix, Wix, Forbes, Website Builder Insider, Website Builder Expert, Yahoo, Style Factory Productions, Site Builder Report
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