Instagram Threads’ Statistics: Impact on Social Media Trends in 2025
Everyone is feeling sorry for Twitter. A platform that ruled the market for news sharing and real-time updates and is used by great world leaders and entrepreneurs got its competitor – Threads.
Threads has received equal love and hate from social media users worldwide, and all users have their obvious reasons.
Even after facing quite a criticism from netizens, Threads is making its place in the social media market world.
In this blog, we will look into the statistics of Threads and how these insights will impact social media trends in the upcoming years.
Instagram Thread’s General Information
| Owned by | Meta Platforms Inc. |
| Headquarters | California (U.S) |
| Platform Type | Social Networking Platform |
| Launch Date | July 5, 2023 |
| Availability | Available in the United States and 99 other countries (excluding China, Russia, and Iran) |
| Languages Supported | 30+ language supported |
| User Base | 153+ million users |
| Active Users per Day | 24.1 million users |
| Widely Know As | Twitter’s Replacement |
Instagram Threads’ Facts and Stats – MageComp’s Choice
- Instagram Threads managed to bag 100+ million registers within 5 days of its launch day.
- The user base of Threads app is estimated to be over 150 million.
- Within 24 hours of the platform’s launch, users shared approximately 95 million threads, and it gained over 190 million engagements.
- Instagram has already announced Threads as a platform for sharing real-time updates and public discussions.
- Threads recorded its peak usage in the U.S. on July 7, 2023, with 2.3 million active users daily. Later on, this usage took a deep dive to just 577,000 users by August 2023.
- This sounds harsh, but one must delete their Instagram account if they no longer want to use their Threads account. This major drawback is also responsible for the platform’s higher uninstallation rates.
Interesting Fact: In 2019, Instagram attempted to build an app that we now know as Threads. It was launched as a camera-centric messenger platform for letting its users stay connected with their friends. Back in 2019, Threads was Snapchat’s replacement, and now it is Twitter’s replacement.
User Base of Threads 2024
- According to an estimated report, Threads’ user base is predicted to cross 30 million by 2025.
- Initially, Threads was not available for European countries, but in December 2023, five months after the platform’s launch, it was made available for European countries also.
- According to a report, 37% of Threads users are between 18 to 24 years old, whereas 63% of users are above 24 years old.
- Threads’ 41% installation came from the Google Play Store and 59% installation from the App Store.
- Surprisingly, Threads is said to have the fastest adoption from netizens compared to Instagram, TikTok, and ChatGPT. Where Instagram took two and a half years to reach 100 million users, TikTok took nine months, and ChatGPT took two months. Whereas, Threads took only a week to reach the number of 100 million.
| Time Period (from its launch July 5, 2023) | Threads’ User Base |
| 2 hours | 2 million |
| 7 hours | 10 million |
| 24 hours | 30 million |
| 5 days | 100 million |
| 2 weeks | 150 million |
- Unfortunately, the higher Threads’ users in weeks, the harder its user base fell in later weeks.
- Threads recorded 49 million Android users within 2 days of its launch, i.e., July 7, 2023, which decreased to half within a week.
- As of July 2023, Threads has 23.8 million active users.
- A report shows an optimistic estimation of witnessing a rise in its users and reaching 200 million active users daily over a couple of years.
- Here is a month-wise breakdown of the app’s downloads (from July 2023 to December 2023)
- July: 73.15 million
- August: 25.04 million
- September: 20.89 million
- October: 14.24 million
- November: 14.37 million
- December: 21.28 million
Installation Reasons for Threads
As per a survey of 2023 in the U.S., “Threads looked fun” was the most common reason why Gen Z installed it.
Another research concluded that “Wanted to try a new social media platform” was the second most common reason for installation, followed by reason like “installed Threads because friends and family used it too.”
<image> Did you know that 1 out of 5 Twitter users desperately needed an alternative to Twitter?
| Installation Reason | Users (in %) |
| Because it looked fun | 40.2% |
| Wanted to explore a new social media platform | 38.6% |
| Because friends and family use it too | 25.7% |
| Because it was easy to install | 25.3% |
| The content creators I follow use Threads | 23.5% |
| Like to read and write Threads’ posts | 22.1% |
| Wanted an alternative to X (formerly Twitter) | 19.6% |
| Wanted to attract more social media followers | 13.9% |
| Others | 1.3% |
Threads’ Revenue
| Year | Estimated Threads Revenue |
| 2023 | $0.9 Billion |
| 2024 | $4.4 Billion |
| 2025 | $8 Billion |
| 2026 | $11.3 Billion |
With these huge numbers, Instagram Threads will definitely boost Meta’s revenue.
Final Showdown – Comparison between Threads and Twitter
| Threads | |
| It has inbuilt ads with high security. | It does not provide any ads. |
| Accessible by mobile users only. | Both mobile and desktop users can access it. |
| Published posts cannot be edited. | Published posts cannot be edited. |
| It allows to post 5 minutes long video content. | It allows only 2 min 20 seconds long video content. |
| The captions limit is 500 characters. | The captions limit is 280 characters only |
| Using hashtags is not required. | Hashtags are required for maximum reach. |
| Both single and carousel photos can be posted. | Only single posts or posts with block cells can be published. |
| Direct messages are not allowed. | Direct messages are allowed. |
| Trending topics are not accessible. | Trending topics are accessible. |
| Post-sharing can be done with limited social media accounts only. | Post-sharing on different social media accounts is possible. |
| Instagram verification is integrated with Threads. Hence, separate verification is not needed. | Twitter has a verification method named Twitter Blue. |
Logic Behind Threads’ Logo
The Threads logo is creatively influenced by the @ (at sign), a well-known symbol in the digital landscape that signifies a mention of a username, individual, or voice within social media interactions.
This logo has generated a variety of interpretations among social media theorists and enthusiasts. One perspective suggests that its design closely resembles the Tamil letter ‘கு’ (Ku), hinting at a cultural significance.
Meanwhile, another interpretation posits that the logo’s form is reminiscent of an ear, potentially symbolizing listening and communication. These diverse hypotheses reflect the logo’s multifaceted nature and its connection to social engagement.
Impact of Threads on Social Media Trends – Final Say
As we look toward 2025, Instagram Threads will likely play a significant role in shaping social media trends. By focusing on real-time, intimate conversations and integrating with Instagram’s broader ecosystem, Threads will redefine how users connect and communicate. It’s expected to influence content consumption, pushing for more authentic, short-form interactions.
Brands and influencers will adapt by engaging in more personalized, community-driven content while the platform’s design and algorithm will continue to evolve.
Ultimately, Instagram Threads will further blur the lines between personal expression and digital marketing, making it an essential tool for staying relevant in the social media landscape.
Thank you for reading!
