Hello Shopify Friends,
Trust and confidence are vital elements in the very act of customers shopping online, and product reviews and ratings are key factors there.
It’s just that when potential customers see positive feedback from other customers who have previously bought a product, it creates a sort of authenticity and transparency that you can’t buy in the digital marketplace.
Not only this, but that opinion also influences purchasing decisions and the entire shopping experience.
Shopify, which is among the best e-commerce platforms, is available with multiple tools and features to facilitate timely and easy product reviews and ratings for store owners.
By integrating reviews, merchants can post customer experiences to their sites, adding an extra layer of credibility and engagement that will entice leads to become actual buyers.
In today’s Shopify Tutorial, we cover strategies and methods to have your product reviews and ratings go right on your Shopify store. Doing this greatly helps you to engage the customer, as well as sell their product, and help your brand build its reputation within the e-commerce realm.
We’ll look at the steps and best practices for using customer feedback to your advantage.
Steps to Implement Product Reviews and Ratings in Shopify
Step 1: Login to Shopify
- Log in to your Shopify admin panel.
- Go to the Apps section.
Step 2: Install Product Reviews App
- Search for the Product Reviews App.
- Click Add app to install it.
- Click on the Install app to complete the installation process.
- Once you click on the Install app, it is successfully added to your store.
Step 3: Customize Product Reviews Settings
- From the Shopify Admin, select Product Reviews under the Apps section and click on Settings.
- Apply settings to customize the Product reviews and ratings with background, text, layout, color, etc.
Step 4: Add Reviews & Ratings to Product Page
- From the Shopify Admin, go to the Online Store and select Themes. And then Customize the theme you want to add reviews to.
- From the dropdown, select Products.
- Now select the Default Product option.
- In the Template menu, select the Add section.
- From the submenu, select Apps and click on Reviews.
- The Reviews have been successfully added to the Apps. Now again, click on the Add section.
- Select Apps and now click on Star rating.
- Both the Reviews and Ratings have been added to your Shopify theme now, and it will be displayed on your Shopify Store’s Product Pages.
Wrap Up
Adding product reviews and ratings in your shopify store will greatly increase the credibility of your brand. Not only does this feature help potential customers to make informed purchasing decisions, but it also brings loyalty among customers by allowing the shoppers to share their experiences.
It can also be social proof, positive feedback that encourages others to buy. Moreover, there is a need for timely customer feedback interaction.
Getting rid of your online reviews, whether negative or positive, will only hurt your conquest of building a strong relationship with your customers, where they know their opinions are taken as paying a visit matter and will keep you vying for their loyalty and will prove to implement increased sales.
Reach out to Experienced Shopify Developers to develop Product Reviews and Ratings App customized based on your store needs.
