To successfully address the requirements of the B2B online purchasers, most of the B2B sellers will prefer to increase the incentivized for keeping their web stores with major features for the B2B e-commerce. With the rapid boom in E-Commerce marketing, more and more companies are getting accustomed to purchasing online. If you are involved in a B2B business and planning to update your existing site or design it from scratch or using any commerce platform already, it is suggested to ensure that your platform can support the modern B2B capabilities. Let’s discuss them in details below for your convenience:
Access rules controls and permissions
Each of the customers is represented by numerous users with numerous responsibilities and job titles. So, it is important that users have proper access to details required for performing the work. The presence of an admin user is always there who can develop customer uses as well as grant permission, non-authorized users, and buyers.
Buyers can be split further to differentiate between junior buyers and purchase managers. When it comes to users, buyers are considered as the common category. In such a case, full permission is provided to the purchase manager to work with orders, invoices, tax codes, etc. On the other hand, junior buyers can access prices, quotes, and shopping lists.
Corporate account management
The user experience of the B2B e-commerce demands more personalization in comparison to B2C. One B2B account comprises of several users with unique purchasing rights and roles. It holds true when dealing with sub-units or sub-divisions of companies.
The corporate management account addresses the hierarchical and complex corporate account structures. Moreover, buyers can configure their corporate account, add authorized users as well as create the purchasing rules irrespective of whether the structure of your account contains numerous teams, businesses, officers, departments, or branches.
Several websites organizations and store
Businesses manage numerous multinational brands which operate across several currencies, countries, and tax regulations. Thus, the localization using translation effectively to complement your e-store and scalability capabilities of the E-Commerce solution become one of the prime requirements for the organization.
Content management system
Access to product details is considered as the key requirement of the B2B buyers for eCommerce websites. B2B buyers buy products for pragmatic reasons. Hence, merchants need to offer supplemental details in order to ensure that the buyers know about the product or service being purchased. Product certifications, descriptions, videos, marketing sheets, etc. can help you to display the information about your products and services clearly. This information can include the advantages as well as address the different queries of the decision-makers.
The CMS capabilities on the E-Commerce platform help the merchandising teams and marketing teams to make quick updates to the product pages and content pages without the IT intervention streamlining the productivity further.
B2B catalog management
Well, the personalized B2B catalog management is considered as the well-known and distinct among the available B2B ecommerce features. It allows the sellers to customize the catalogs of the products in accordance with specific divisions, corporations, business units, as well as individual customers or buyers. Each of the groups has access to a particular catalog where the purchasing managers can view the purchase of products and contents.
Numerous price-lists
The pricing system in e-commerce can be a little bit complex, and it depends on the pre-negotiated discounts, purchasing volume, purchasing frequency, as well as multiple other factors. The calculation can also be based on the dynamically specified business regulations, which are considered as one of the essential features for the pricing policy.
The bottom factor is the ability to customize and develop several price lists for each of the company’s customers and business units on your E-Commerce site. This can become a bit complex as each of the price lists contains an unlimited number of various tires, price points, and different currencies. At the same time, it is really challenging to keep the price list properly sync with the ERP system. And, it is possible to address this only with a proper E-Commerce solution.
Several shopping lists
Corporate buyers who prefer to work on several projects like printed materials, trade show displays and equipment, and products for various business units may prefer to you see when managing numerous shopping lists on the e-commerce website. This helps the buyers to save their shopping lists for future use and make a quick purchase from the saved products whenever they want.
Custom workflow
In the case of choosing a future proof ecommerce solution, it is really essential to consider the solution flexibility. You always need to understand that an E-Commerce site should never be completely stagnant, and your customers will eventually ask you for advanced features that can help them to enjoy smooth and flexible customer experience.
To keep provision for that, the major keystone capability for your technical evaluation should include the ability to develop unlimited numbers of customized E-Commerce workflows in order to support the seller-related and buyer-related processes. This kind of flexible workflow engine will allow you to customize the workflows, which include order submission, process checkout experience, and auto-replenishment.
Wrapping up
It is not important that you have to incorporate all the B2B E-Commerce features from the very initial day on a platform. But make sure to be flexible enough to provide according to the customer feature requests. This is the prime B2B feature in itself. So, make sure that your e-commerce solution can meet the market challenges when the time demands so.
With the competitor analysis feature, you can actually evaluate the working procedures of your rivals. With the help of professional digital marketing, you can use the latest competitor analysis tools to your market competitors. Various options are available for competitor analysis so that you can choose one easily according to your requirements.
Do you want to know more about e-commerce solutions? Do you want to update your e-commerce platform? If so, you can stay tuned to our site and subscribe for regular updates. We will notify you about the latest posts sending emails to your registered mailing address.
