Magento is an excellent platform for creating a store. However, if you do not promote your project, all your efforts will be in vain. And content can become a real game changer in building your marketing strategy. That’s why we have collected the main strategies Magento store owners can use to increase traffic.
The Reasons to Choose Magento
If we look at the main advantages of creating an online store using Magento, we get the following factors:
- Magento is one of the most powerful and versatile e-commerce platforms.
- Unlike many other alternatives, Magento has much better indexing processes. These processes take place in the background and do not affect the site’s speed.
- Now, Magento and Google Analytics have full integration, which means the entire advertising account, analytics, and reporting will be at your fingertips.
- You get built-in role-based access control (RBAC), which means that you can create accounts with different permissions for different employees, closing some sections of the system for viewing.
- Magento has integrations with several payment systems, and you can also connect modules for additional payments.
- Various Magento marketing tools are available, even free of charge.
- You can issue receipts for up to 300 items per transaction if you have an online wholesale Magento store.
In addition, CMS Magento perfectly adapts to mobile devices with different screen resolutions and can withstand many visitors without sagging. On top of this, Magento supports multicurrency and multisite if you plan to enter the international market.
Magento Marketing Strategies
Everyone knows the necessity of content promotion. Here, the tactics range from blogger collabs to SEO. Of course, you can simply find a trustful and important source with e-commerce and finance blogs that accept guest posts. However, random posting (no matter how reputable your source is) won’t do much good. What should you do instead, then? Build a marketing strategy.
It so happens that “content marketing” only works if we share valuable content — articles that teach readers something and improve their lives. As a result, they begin to fall in love with our brand and, with sparkling eyes, run to buy our product. Sounds great, for sure. But it is definitely easier said than done.
The authors of such advice forget that the usefulness and value of content is only one of the components of successful marketing strategies. Therefore, the matter does not end with writing quality articles. On the contrary, this is the very beginning of your journey. Here are specific strategies that will bring you success.
Your Magento Marketing Should Revolve Around Your Product
It is a basic content marketing strategy that simply highlights the product. This tactic supposes that a potential client somehow finds out about you and, with the help of your content, studies the product in detail and decides whether to buy it or not.
The main task of this strategy is to make the product as understandable to people as possible. Therefore, the cycle of working with a client is short. You don’t need to get them to follow you on social networks and warm them up for a long time, but provide all the necessary information for making their decision as quickly as possible.
This strategy is suitable for products that clearly benefit the customer. The client knows what they want and that this product will help them solve the problem. Tire services are an example of such a product. Does the average car owner need to be warmed up to change their tires? Probably not. They just need to get it done.
So, how will they choose the service? Based on its location, price, and quality. That’s what you should focus on in your content. And here, you must integrate your Magento marketing. In this case, a great idea would be to work on your SEO to get higher positions in Google and to get publications in some car-niche media. In this MSN article, you can learn more about the process of gaining valuable links.
Show Your Expertise
Clients will always have doubts. In the end, how can they know you are an expert? Especially if they just found you online with no recommendations. For example, a financial advisor may have all sorts of information on their website, add 100,000 case studies, and much more. However, a potential client will still doubt whether they can really help them in the right way. This is where having a blog can be a great tool to show your expertise.
With products like this, the company can become trusted as a specialist in its field. To do this successfully, you must share valuable insights within your specialization for a long time and openly: investors write where they are investing, marketers share promising advertising platforms, and auto pickers review used cars and advise how to choose putty rust.
This Magento marketing strategy usually means that you will attract many non-target audiences – usually colleagues or people interested in the topic but unsuitable for the product (i.e., not your target buyer).
The majority of other marketers will subscribe to the marketing expert. Investors will get many readers who are just waiting for some insider info to get rich overnight. The car picker will be viewed by those who want to choose a car for themselves and are looking for instructions.
It is all normal. A non-target audience creates social capital — potential clients will see that 1/2/10/200 thousand people trust the expert, and then word of mouth will do its marketing for you. Therefore, an expert must create content for ordinary viewers and those who may eventually become clients. Only this way you can use the full potential of Magento marketing tools.
Start Generating Demand for a New Niche or Product
The first two strategies work when a company makes a product in an existing niche. The main task is to convey to the audience: “Choose me; my product suits you best.” It’s the most common Magento marketing approach.
But what if your potential customers don’t even know that your product exists? For example, you offer courses on mastering the profession of a zero coder. Your audience consists of people who work in low-paid and dead-end jobs; for them, zero coding is a way to break out of their boring lives and start earning stable income. But right now, they don’t know about zero coding, so product and expert content won’t work.
What could you try instead? You will first have to create demand and then engage in sales. Marketers usually use the following scheme to generate demand through content: touch a person’s pain → show how the product solves it.
Focus on Growing Your Community of Interests
The strategies above are designed for “one-time-interest” products – clients are interested in management accounting, buying real estate, or car repairs until they solve the problem. And when you have your injection system repaired, why do you need to read about it?
However, everything works exactly the opposite when you make a product in an area your audience considers their specialty or hobby. For example, you sell yarn, and your clients are people who love to knit. Or you have a service for finding quality suppliers in China, and your potential clients are businesses that regularly make purchases there.
In such cases, you should aim to create a professional community, constantly in touch with your audience. This way, you can reach a new level of selling through the relationships with clients built through this community. In other words, if a client continually watches knitting instructions on a store’s YouTube channel, they will most likely purchase yarn from that particular Magento store. That’s why content is one of the most powerful Magento marketing tools.
Conclusion
Depending on the specifics of your products or services, you can use one or multiple of the above strategies. It is essential to understand that no universal recipe will suit everyone. Even in the same area, different stores can use various approaches to promotion and have equal success.
