7 Best Google Shopping Apps For Shopify [2024]

Google Shopping is a powerful platform to showcase your products to potential customers, and with the help of the right apps, you can take your Shopify business to the next level. 

Are you looking to optimize your Shopify store’s Google Shopping campaigns and boost your online sales? Utilizing the right Google Shopping apps can significantly enhance your e-commerce business. In this blog post, we’ve compiled a list of the seven best Google Shopping apps for Shopify to help you streamline your product listings, improve visibility, and drive more traffic to your store.

Quick Overview of Best Google Shopping Apps for Shopify

7 Best Google Shopping Apps For Shopify

Simprosys Google Shopping Feed

Simprosys InfoMedia’s Google Shopping Feed app is designed to simplify the process of creating and managing Google Shopping product listings. With this app, you can efficiently optimize your product data and submit it to Google Merchant Center for better visibility.

The app supports product feed submission for Google Shopping, Free Listings on Google, Facebook Shop, Checkout on Facebook, FB Dynamic Product Ads, Instagram Shop, Google Local Inventory Ads, Pinterest Ads, and Microsoft Shopping Ads. It supports Google Analytics 4 (GA4) tracking setup, which helps to gain deeper insights into user behavior on your website. Using this app, merchants can also manage Google Ads Performance Max (PMax) Campaigns and Microsoft Ads Smart Shopping Campaigns.

Features:

• Seamless integration for Google’s Delivery Speed Estimates and Automated Discounts ensures that your customers receive accurate delivery estimates and can take advantage of promotions, enhancing their shopping experience.
• Supports Shopify Market with multi-language, multi-currency, and top-level domains that help to expand your e-commerce business to international markets, catering to a diverse range of customers.
• Tailor your product listings to match the specific requirements of different advertising platforms with robust filtering and bulk editing options.
• Create automated feed rules to streamline your product feed management.
• The ability to create promotions feeds and support for category-specific recommended attributes for Facebook can help you highlight your products effectively.

Pricing:

• UP TO 500 PRODUCTS – $4.99/month
• 501-1000 PRODUCTS – $8.99/month
• 1001-5000 PRODUCTS – $13.99/month
• 5001-10000 PRODUCTS – $17.99/month

Google Shopping Feed Advanced

ShoppingFeeder’s Google Shopping Feed Advanced app offers advanced features for managing and optimizing your Google Shopping campaigns. It allows you to optimize your product listings and provides detailed analytics to track your campaign’s performance.

The app allows you to easily connect with various marketing channels and marketplaces, including Google Shopping, Facebook Ads, Microsoft Ads, TikTok, Pinterest, PriceCheck, Takealot, ShareASale, and more. The app utilizes artificial intelligence to enhance your product data and campaigns. 

Features:

• Use AI to dynamically map attributes, such as product titles, descriptions, and variant information like color, age, and gender.
• Address issues related to Google Merchant Center, in order to ensure that your products meet Google’s requirements for listing and advertising.
• AI-driven recommendations include suggestions for improving product data, pricing, or targeting strategies.
• Implement flexible pricing strategies to attract customers using Dynamic Discounting.
• Smart Feeds help to optimize your product feeds intelligently, improving their performance on various marketing channels.

Pricing:

• BASIC – $20/month
• PREMIUM – $120/month
• FEEDNEXUS –  $500/month

CedCommerce Google Feed

CedCommerce’s Google Feed app focuses on seamless integration with Google Express, enabling you to reach a broader audience. It simplifies the process of listing your products on Google Shopping and other Google platforms.

The app enables you to handle product feeds for multiple Google programs, including Shopping Ads, Buy on Google, Free Product Listings, Free Local Product Listings, Dynamic Remarketing, and Local Inventory Ads. This versatility ensures that your products are listed on the most relevant Google services. Expand your Shopify e-commerce business globally and reach a diverse customer base by sending products to multiple countries in multiple currencies through Google Merchant Center. You can optimize your advertising efforts by running Google Ads Performance Max (Pmax) campaigns.

Features:

• Custom profiles allow you to filter products and add additional attributes. This ensures that your product listings are tailored to the specific requirements of each Google program or campaign.
• The app offers real-time product synchronization, ensuring that your product data is always up-to-date on Google.
• You can access reports for your advertising performance, allowing you to monitor the effectiveness of your Google Ads campaigns.
• The app simplifies order management by automatically syncing Google orders created on your store.

Pricing:

• ALL TIME FREE – Free
• BRONZE – $4/month
• SILVER – $13/month
• GOLD – $19/month

Google Ads & Shopping AI: ST

Storeya’s Google Ads & Shopping AI: ST app combines the power of Google Ads with artificial intelligence to optimize your campaigns. It automates bid management, keyword targeting, and ad creation, making your advertising efforts more efficient.

It utilizes AI technology to automate various advertising platforms, including Google Ads, Google Shopping, Pmax, Search Ads, Display Ads, YouTube Ads, Facebook Ads, and Instagram Ads. Product feeds are modified adhering to Google Shopping best practices, which enhances your chances of reaching the right customers at the right time and at an optimal cost. Cross-platform dashboard provides a consolidated view of crucial metrics, including website visitors, orders, revenues, and Return on Ad Spend (ROAS) per channel.

Features:

• Automatic bid optimizer is designed to maximize conversions while minimizing advertising costs.
• Setting up Google Ads keywords and optimizing them in real-time ensures that your advertising campaigns remain relevant and effective as market conditions change.
• Businesses can effectively reach their target audiences with the right messaging by using AI-adapted advertising methods that fit the niche of each store.
• Businesses can access advertising budget allocation without the need for separate financial arrangements for Google Ads and Facebook Ads.
• Our plans include a comprehensive range of services, covering setup, management, optimization, and ad budget management.

Pricing:

• BASIC – $120/month
• STANDARD – $335/month
• PRO – $1,000/month

Nabu for Google Shopping Feed

AdNabu Global’s Nabu for Google Shopping Feed is a comprehensive tool for managing and optimizing your Google Shopping feed. It helps you improve product data quality and enhance your product listings’ visibility.

They ensure that product feeds are created without errors across a range of advertising platforms, including Google Ads, Bing, TikTok Ads, Snapchat Ads, Pinterest, and Facebook. Their multi-channel approach maximizes the reach and revenue potential for Shopify stores on various platforms, including Facebook, Instagram shopping, Microsoft Bing, TikTok, Pinterest, and Snapchat. Refine advertising campaigns with an audit feature. Keep product data up-to-date with instant synchronization with Shopify.

Features:

• Integration with product review apps such as Judge.me, Smile.io, Okendo, and Yotpo allows businesses to leverage customer reviews to build trust and drive sales.
• Customizing product titles and descriptions helps businesses create compelling and relevant product listings, improving click-through rates and conversions.
• Create blocklists based on collections or product types to control which products are included in their advertising campaigns, ensuring relevance and brand consistency.
• Feed rules and Metafields support provide flexibility to tailor product data to meet the specific requirements of different advertising platforms.

Pricing:

• STARTER – Free to install
• BASIC – $29.99/month
• ADVANCED – $79.99/month
• PLUS – $249.99/month

Multifeeds for Google Shopping

WoolyTech’s Multifeeds for Google Shopping app allows you to create multiple Google Shopping feeds, each tailored for specific product groups or campaigns. This level of customization can help you target your audience more effectively.

The app supports various feed types, including Google feed, Facebook feed, Instagram feed, Bing feed, Pinterest feed, Bol.com feed, Klaviyo feed, and custom feeds. Their service provides flexibility in feed formats, including XML, CSV, TSV, and Google Shopping Content API. Integration with Shopify Markets and compatibility with translator apps such as GTranslate, Weglot, and Shopify’s native language API translator apps help to create localized feeds and reach international customers.

Features:

• Local inventory and language localization support enhance the relevance of product listings, improving the shopping experience for customers in different regions.
• Fine-tuner product listings with customizable expressions for feed attributes and product/variant/image filters.
• Create feeds in multiple languages and currencies to cater to the preferences of customers in different regions and domains.
• Headless store support ensures that Shopify businesses with headless e-commerce setups can also benefit from customized product feeds and localized content.
• Full support for Global-E localization solutions further enhances businesses’ ability to reach global markets with tailored product feeds.

Pricing:

• FREE – Free
• BOUTIQUE – $5.95/month
• GROWTH – $15.95/month
• BUSINESS – $25.95/month

Clever: Google Ads & Shopping

Clever Ads offers a comprehensive solution for Google Ads and Shopping campaigns. Their app includes features like automated ad creation, optimization, and budget management to help you maximize your advertising ROI.

With the Clever Ads app, set up traditional Google Ads campaigns, including Search and Display campaigns. The app assists in creating and optimizing Google Shopping Feeds, ensuring that product listings are accurate and optimized for maximum visibility in Google Shopping. Performance Max campaigns can be created using the Clever Ads app, enabling businesses to optimize their advertising efforts for maximum performance and return on investment.

Features:

• The app provides the ability to install Google Ads conversion pixels, which are crucial for tracking and measuring the effectiveness of advertising campaigns.
• The Clever Ads app allows businesses to create campaigns on Microsoft Ads, extending their reach to a wider audience.
• Also, set up Microsoft Shopping campaigns to showcase products on the Microsoft platform.
• The app offers a voucher for the first campaigns, providing businesses with a cost-effective way to start advertising on Google.
• The app includes a user-friendly dashboard to monitor campaign metrics and easily create new campaigns as needed.

Pricing:

• BASIC – Free
• SILVER – $7.99/month
• GOLD – $15.99/month
• PLATINUM – $29.99/month

Final Thoughts

By leveraging these Google Shopping apps for your Shopify store, you can streamline your marketing efforts, improve product visibility, and ultimately increase your online sales. Explore these apps to find the one that best suits your business needs and start driving more traffic and revenue to your Shopify e-commerce store.

As an alternative to this, you can Hire SEO Experts who can help you leverage Google Shopping benefits for your business.