Social media marketing has become an integral part of any business’s marketing strategy. With the constantly evolving landscape of social media platforms, managing social media campaigns can be a daunting task. Luckily, there are numerous tools available to help businesses effectively manage and optimize their social media presence. In this blog, we will explore some of the top social media marketing tools available.
The Need for Social Media Marketing Tools
Social media marketing has grown significantly over the years, with billions of active users on various platforms like Facebook, Instagram, Twitter, LinkedIn, and more. It’s no longer enough to simply post content and hope for the best. Successful social media marketing requires careful planning, execution, and analysis.
Social media marketing tools help businesses manage their social media presence more effectively by providing features like scheduling posts, analyzing engagement metrics, managing multiple accounts, and more. These tools can save time and resources, increase productivity, and ultimately lead to better results.
Top Social Media Marketing Tools
Sprout Social
Sprout Social is a comprehensive social media management and optimization platform designed for businesses and organizations of all sizes. It enables users to manage multiple social media accounts, streamline content publishing, monitor audience engagement, and track key performance metrics across various social media channels. By providing a centralized hub for managing social media efforts, Sprout Social empowers businesses to build stronger relationships with their audience and drive meaningful results.
Key Features of Sprout Social:
- Content Publishing: Sprout Social allows users to create, schedule, and publish posts across multiple social media channels, streamlining the content creation and distribution process.
- Social Listening: By monitoring keywords, mentions, and hashtags related to the brand or industry, Sprout Social helps users stay informed about conversations happening across social media platforms, enabling them to respond and engage with their audience effectively.
- Social CRM: Sprout Social provides tools for managing and responding to messages, comments, and mentions from various social media channels, allowing users to maintain a personalized and responsive approach to customer interactions.
- Analytics and Reporting: The platform offers comprehensive analytics and reporting features, enabling users to track key performance metrics, measure the impact of their social media efforts, and make data-driven decisions to optimize their strategies.
- Team Collaboration: Sprout Social supports team collaboration by allowing users to assign tasks, create workflows, and collaborate on content creation and distribution, fostering a cohesive and efficient approach to social media management.
- Automation: The platform offers advanced automation features that help users save time and streamline their social media efforts by automating repetitive tasks such as scheduling posts, responding to common queries, and tagging messages for easy sorting.
- Audience Segmentation: Sprout Social enables users to segment their audience based on various criteria such as demographics, interests, and behaviors, allowing for more targeted and personalized engagement strategies.
- Brand Monitoring: The platform provides tools for monitoring brand mentions and sentiment across social media platforms, helping users proactively manage their brand reputation and address any potential issues or crises.
Pricing:
- Standard – $249 per month
- Professional – $399 per month
- Advanced – $499 per month
- Enterprise – Request for Quote
Buffer
Buffer is a social media management platform designed to help businesses and individuals manage their social media presence more effectively. It was founded in 2010 and has since become a popular tool among marketers, entrepreneurs, and social media managers. It allows users to schedule posts across multiple platforms, analyze performance, and collaborate with team members. It’s known for its simplicity and ease of use.
Key Features of Buffer:
- Content Publishing: Users can schedule posts, customize the time and frequency of posts, and preview how they will look before they are published.
- Social Media Analytics: Buffer offers detailed analytics to help users track the performance of their social media posts and campaigns. This includes metrics such as engagement, reach, clicks, and more.
- Social Media Engagement: Users can engage with their audience by responding to comments, messages, and mentions across different social media platforms.
- Team Collaboration: Buffer allows multiple team members to collaborate on social media content. Users can assign roles and permissions to team members, manage workflows, and communicate within the platform.
- Content Suggestions: Buffer provides content suggestions based on users’ interests, industry trends, and historical data. This helps users find relevant content to share with their audience.
- Integration: Buffer integrates with other tools and platforms such as Google Analytics, Slack, Zapier, and more. This allows users to streamline their social media management process and access additional features.
Pricing:
- Free – $0
- Essentials – $6 / monthly for 1 channel
- Team – $12 / monthly for 1 channel
- Agency – $120 / monthly for 10 channels
Hootsuite
Hootsuite is a social media management platform that allows individuals and organizations to manage, schedule, and analyze their social media activities across multiple platforms from a single dashboard. It was launched in 2008 and has since become one of the most popular social media management tools, used by millions of users worldwide.
Key Features of Hootsuite:
- Content Scheduling: Hootsuite enables users to schedule posts in advance, allowing them to plan their social media content calendar and maintain a consistent posting schedule across various platforms.
- Social Media Listening: The platform allows users to monitor social media conversations, track keywords and hashtags, and engage with their audience in real-time. This helps businesses stay informed about the latest trends and topics in their industry and respond to customer inquiries and feedback promptly.
- Analytics and Reporting: Hootsuite offers comprehensive analytics and reporting features, allowing users to track key performance metrics, measure the impact of their social media efforts, and make data-driven decisions to optimize their strategies.
- Team Collaboration: Hootsuite supports team collaboration by allowing multiple team members to manage social media accounts, assign tasks, and collaborate on content creation and distribution. It also offers workflow management tools to streamline communication and ensure efficient coordination among team members.
- Content Curation: Hootsuite provides content curation tools that help users discover, curate, and share relevant content with their audience. This includes content suggestions based on users’ interests, industry trends, and historical data.
- Social Media Ad Management: Hootsuite allows users to create, manage, and analyze social media advertising campaigns across various platforms, providing insights into campaign performance and ROI.
- Integration: Hootsuite integrates with a wide range of third-party tools and platforms, including Google Analytics, CRM systems, and more. This allows users to streamline their social media management process and access additional features and functionalities.
Pricing:
- Professional – ₹1,915 per month
- Team – ₹7,540 per month
- Enterprise – Custom Plan
BuzzSumo
BuzzSumo is a content research and social media analysis tool that provides insights into content performance, competitor analysis, and audience engagement across various social media platforms. Launched in 2014, BuzzSumo has become a popular tool among content creators, marketers, and businesses looking to understand their audience and create engaging content.
Key Features of BuzzSumo:
- Content Discovery: BuzzSumo allows users to discover popular and trending content in their niche or industry by analyzing social media engagement, backlinks, and other metrics. This helps users identify content ideas and topics that resonate with their audience.
- Competitor Analysis: The platform provides insights into competitors’ content strategies, top-performing content, and audience engagement, allowing users to benchmark their performance and identify areas for improvement.
- Influencer Identification: BuzzSumo helps users find influencers and thought leaders in their niche by analyzing social media engagement, followers, and other metrics. This helps users identify potential collaborators and influencers to amplify their content.
- Content Alerts: BuzzSumo offers content alerts that notify users when their brand, keywords, or topics of interest are mentioned online. This helps users stay informed about industry trends, customer feedback, and other relevant topics.
- Social Media Analytics: The platform provides analytics and insights into social media engagement, shares, likes, comments, and other metrics across various platforms. This helps users understand their audience and optimize their social media strategies.
- Content Curation: BuzzSumo offers content curation tools that help users discover, curate, and share relevant content with their audience. This includes content suggestions, trending topics, and insights into content performance.
- Integration: BuzzSumo integrates with a wide range of third-party tools and platforms, including social media platforms, CRM systems, and more. This allows users to streamline their content research and social media analysis process and access additional features and functionalities.
Pricing:
- Content Creation – $199 /mo
- PR & Comms – $299 /mo
- Suite – $499 /mo
- Enterprise – $999 /mo
Canva
Canva is an online graphic design tool that makes it easy for individuals and businesses to create professional-looking designs without the need for extensive design skills or software. It was founded in 2012 and has since grown to become one of the most popular and widely used design tools, with millions of users worldwide.
Key Features of Canva:
- User-Friendly Interface: Canva has a simple and intuitive interface that allows users to create designs quickly and easily. It offers a wide range of pre-designed templates for various types of designs, including social media posts, presentations, flyers, business cards, and more.
- Customization Options: Canva provides users with a wide range of customization options, including the ability to change colors, fonts, and layouts. Users can also upload their images, logos, and other assets to personalize their designs.
- Design Elements: Canva offers a vast library of design elements, including icons, illustrations, photos, and more. Users can easily drag and drop these elements onto their designs to enhance their visual appeal.
- Collaboration: Canva supports collaboration among team members, allowing multiple users to work on the same design simultaneously. Users can also share their designs with others for feedback or review.
- Branding: Canva provides tools for creating and managing brand kits, allowing users to maintain consistency in their designs by using brand colors, fonts, and logos.
- Integration: Canva integrates with a wide range of third-party tools and platforms, including social media platforms, marketing automation tools, and more. This allows users to streamline their design process and access additional features and functionalities.
- Mobile App: Canva offers a mobile app for iOS and Android devices, allowing users to create and edit designs on the go.
Pricing:
- Canva free – ₹ 0/year for one person
- Canva Pro – ₹ 3,999/year for one person
- Canva Teams – Contact Sales
Audiense
Audiense is a social media marketing platform that enables businesses to understand, segment, and reach their target audience effectively. The platform offers a wide range of features and tools designed to help users optimize their social media marketing efforts and drive meaningful results.
Key Features of Audiense:
- Audience Insights: Audiense provides detailed insights into audience demographics, interests, behaviors, and more. Users can segment their audience based on various criteria to create more targeted and personalized marketing campaigns.
- Social Listening: The platform offers social listening capabilities that allow users to monitor conversations, track mentions, and stay informed about the latest trends and topics in their industry.
- Influencer Identification: Audiense helps users identify influencers and thought leaders in their niche by analyzing their social media presence, engagement, and other metrics. This helps users identify potential collaborators and influencers to amplify their marketing efforts.
- Campaign Optimization: Audiense provides tools for optimizing marketing campaigns, including A/B testing, audience segmentation, and performance tracking. This helps users identify the most effective strategies and refine their campaigns to achieve better results.
- Integration: Audiense integrates with a wide range of third-party tools and platforms, including social media platforms, CRM systems, and more. This allows users to streamline their social media marketing process and access additional features and functionalities.
- Social Media Analytics: The platform offers comprehensive analytics and reporting features, allowing users to track key performance metrics, measure the impact of their social media efforts, and make data-driven decisions to optimize their strategies.
Pricing for Audience Intelligence:
- Social Intelligence (Audiense Insights) – £ 6672/year
- Social Intelligence (Affinio) – Based on number of seats
- Digital Intelligence (Meta Insights) – Based on number of reports
- Demand Intelligence (Audiense Demand) – Based on number of entities
Pricing for Twitter Marketing:
- FREE
- PRO – £ 384/year
- API Access – Ask for Quote
Social Champ
Social Champ is a social media management platform that allows users to manage and schedule posts across various social media channels, analyze performance metrics, and engage with their audience. It was founded in 2016 and has since become a popular tool among marketers, businesses, and social media professionals.
Key Features of Social Champ:
- Content Scheduling: Social Champ enables users to schedule posts in advance across multiple social media platforms, streamlining the content creation and distribution process.
- Social Media Analytics: The platform offers comprehensive analytics and reporting features, allowing users to track key performance metrics such as engagement, reach, clicks, and more.
- Social Media Engagement: Social Champ provides tools for engaging with the audience by responding to comments, messages, and mentions across different social media channels.
- Team Collaboration: The platform supports team collaboration by allowing multiple team members to manage social media accounts, assign tasks, and collaborate on content creation and distribution.
- Content Curation: Social Champ offers content curation tools that help users discover, curate, and share relevant content with their audience.
- Integration: Social Champ integrates with a wide range of third-party tools and platforms, including social media platforms, CRM systems, and more.
Pricing:
- Free – $0
- Champion – $29/mo
- Business – $99/mo
- Agency – Custom Plan
Social Pilot
Social Pilot is a comprehensive social media management and scheduling tool that assists businesses in organizing and optimizing their social media strategies. Social Pilot offers various features and functionalities designed to enhance social media presence and engagement across multiple platforms.
Key Features of Social Pilot:
- Scheduling and Publishing: Social Pilot enables users to schedule posts in advance across multiple social media platforms, ensuring a consistent and timely content distribution.
- Social Media Analytics: The platform provides detailed analytics and reporting on post performance, audience engagement, and follower growth, empowering users to make data-driven decisions and refine their strategies.
- Content Curation: Social Pilot offers a content curation feature that suggests relevant articles and news based on users’ interests, enabling them to share valuable content with their audience.
- Team Collaboration: Social Pilot supports team collaboration, allowing multiple team members to manage social media accounts, assign tasks, and work together on content creation.
- Client Management: Social Pilot provides client management features, allowing users to manage multiple clients’ social media accounts and campaigns from a single dashboard.
- Bulk Scheduling: Social Pilot offers bulk scheduling functionality, enabling users to upload and schedule multiple posts simultaneously.
- Content Calendar: Social Pilot provides a content calendar that allows users to visualize and manage their social media content schedule.
- Integration: Social Pilot integrates with various third-party tools and platforms, including social media platforms, CRM systems, and more.
- Social Media Automation: Social Pilot offers social media automation features that allow users to automate repetitive tasks, such as posting content, responding to comments, and monitoring keywords.
- Mobile App: Social Pilot offers a mobile app for iOS and Android devices, enabling users to manage their social media accounts and campaigns on the go.
Pricing:
- Professional – $25.50/mo
- Small Team – $42.50/mo
- Agency – $85.00/mo
- Agency+ – $170.00/mo
AgoraPulse
AgoraPulse is a comprehensive social media management tool that enables businesses to manage, monitor, and analyze their social media activities across various platforms. Launched in 2011, AgoraPulse has become a popular tool among marketers, entrepreneurs, and social media managers.
Key Features of AgoraPulse:
- Content Publishing: AgoraPulse allows users to schedule posts in advance, manage content calendars, and collaborate with team members to create and publish engaging content.
- Social Media Monitoring: The platform offers social media monitoring capabilities that allow users to track brand mentions, comments, and messages across various platforms. This helps businesses stay informed about customer feedback and respond to inquiries and complaints promptly.
- Social Media Analytics: AgoraPulse provides detailed analytics and reporting features, allowing users to track key performance metrics, measure the impact of their social media efforts, and make data-driven decisions to optimize their strategies.
- Audience Engagement: The platform enables users to engage with their audience by responding to comments, messages, and mentions across different social media channels.
- Team Collaboration: AgoraPulse supports team collaboration by allowing multiple team members to manage social media accounts, assign tasks, and collaborate on content creation and distribution.
- Social Media Automation: AgoraPulse offers social media automation features that allow users to automate repetitive tasks, such as scheduling posts and responding to common queries.
- Social Media Inbox: AgoraPulse provides a unified inbox that allows users to manage messages, comments, and mentions from various social media platforms in one place.
- Integration: AgoraPulse integrates with a wide range of third-party tools and platforms, including social media platforms, CRM systems, and more.
- Mobile App: AgoraPulse offers a mobile app for iOS and Android devices, enabling users to manage their social media accounts and campaigns on the go.
Pricing:
- Standard – $49 per user/month (Billed annually)
- Professional – $79 per user/month (Billed annually)
- Advanced – $119 per user/month (Billed annually)
- Custom – Ask for Quote
Final Words:
Social media marketing tools have become essential for businesses looking to effectively manage their social media presence. The tools mentioned in this blog offer a wide range of features that can help businesses save time and resources, increase productivity, and ultimately lead to better results. Whether you’re a small business owner or a large enterprise, these tools can help you achieve your social media marketing goals.
