35+ Squarespace Statistics for 2025: Fascinating Facts & Figures

Squarespace Statistics Fascinating Facts & Figures

Squarespace is one of the leading website builder platforms. It offers an intuitive platform for building professional and stunning websites. Since its launch in 2004, it has acquired millions of users and generated multi-billion dollars of revenue. 

Important Squarespace Statistics

  • Squarespace holds 4.6 million unique subscriptions.
  • Squarespace generated $1.01 billion in revenue in 2023.
  • Almost 3 million live websites use Squarespace.
  • Squarespace is available in more than 200 countries.
  • Squarespace has over 31 Extensions and 185 templates.
  • Squarespace’s operating expenses reached $721.09 million in 2023.
  • The Gross Merchandise Value of Squarespace is $6.21 billion.

Squarespace Popularity

  • Squarespace is the second most popular website builder platform.
  • Squarespace is the most widely used website builder in the United States.
  • Squarespace is the 4th most widely used CMS platform after WordPress, Shopify and Wix.

Squarespace Revenue Statistics

  • Squarespace generated $1.01 billion in revenue in 2023.
  • The current annual revenue run rate of Squarespace is $1.12 billion.
  • Squarespace shows a 16.77% revenue growth year-over-year.
  • Squarespace generates 71.51% of its revenue from US customers while 28.49% of revenue comes from non-US markets.
Squarespace revenue by region
  • Squarespace presence revenue accounts for 71.45% of total revenue while Squarespace commerce revenue accounts for 28.55% of the company’s total revenue.
Squarespace revenue by sources
  • On average Squarespace subscription generates $226.63 per year in revenue.

Squarespace Subscribers Statistics

  • Squarespace had 4.6 million unique subscriptions at the end of 2023.
Squarespace unique subscriptions by year
YearNo. of Unique Subscriptions
20182.34 million
20192.98 million
20203.7 million
20214.1 million
20224.2 million
20234.3 million
2024Over 4.9 million
  • 70% of Squarespace subscriptions come from annual memberships and 30% come from monthly memberships.
Squarespace subscribers by membership
  • 71.8% of total revenue comes from US subscribers.
  • No other country except the United States accounts for more than 10% of Squarespace subscriptions.

Squarespace Market Share

  • The market share of Squarespace in Singapore is 24%.
  • In Australia, the market share of Squarespace is 19%.
  • Norway and Denmark hold only 8% of Squarespace’s market share.
  • The United Kingdom and Sweden have only a 5% market share of Squarespace.
CountrySquarespace Market Share (in percentage)
Singapore24%
Australia19%
Norway8%
Denmark8%
United Kindom5%
Sweden5%
  • Squarespace holds a 3% market share among the top 4 website builders with the most popular content management system.
Market share of top website builders with CMS

Squarespace Extensions & Themes

  • Squarespace website has 31 extensions.
CategoryNo. of Squarespace extensions
Shipping & Fulfillment7
Finance5
Inventory & Products10
Sales & Marketing9
  • Squarespace has 185 templates that include various categories to build websites.

How many people work at Squarespace?

  • Squarespace has 1800 full-time and part-time employees worldwide.
CountryNo. of Squarespace Employees
United States1,590
European Union184
Australia22
United Kingdom4
  • The US makes the 88% of Squarespace’s workforce.
  • 200 new employees were added in 2022.
  • Employees on a work-based H-1B visa receive a median salary of $183,000.

Squarespace Facts

  • Squarespace was founded in 2003 by Anthony Casalena at the University of Maryland.
  • Squarespace hired its first employee in 2006.
  • Squarespace’s corporate headquarters are in New York. The company also has offices in various other locations including Portland, Los Angeles, Chicago, and Dublin, Ireland.
  • Squarespace reports 99.95% uptime for its products.
  • In 2013, Squarespace introduced Squarespace Commerce offerings.

Squarespace Pricing Plans

Squarespace offers a range of pricing plans tailored to meet the needs of individuals, businesses, and e-commerce stores. Here’s an overview of the Squarespace plans:

PlanCostBest For
Personal$16/moPersonal websites, blogs, and portfolios
Business$23/moSmall businesses and entrepreneurs
Commerce Basic$28/moOnline stores with growing product catalogs
Commerce Advanced$52/moLarge e-commerce businesses with advanced needs

Final Thoughts

With these Squarespace statistics, it’s clear that the platform’s impact will only continue to grow, and it remains one of the top options for those looking to create beautiful and effective websites. Whether you’re a small business owner, blogger, or creative professional, the platform’s ease of use, powerful features, and growing community make it an ideal choice for building a stunning online presence. 

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