Hyvä Themes has announced that the Hyvä Theme will now be free and open-source (OSL3 + AFL3 licensed) starting November 10, 2025. For Magento merchants, agencies, and extension vendors alike, this is a milestone moment—not only for Hyvä users, but for the wider community around Magento Open Source / Adobe Commerce.
MageComp, as a recognized Magento solutions provider, is prepared to assist you with understanding the implications, opportunities, and next steps. Here’s how this announcement matters — and how you can take full advantage of it.
What exactly has changed?
- Hyvä Theme has been relicensed under the OSL3 + AFL3 license, allowing it to be used free of charge and redistributed under commercial licenses.
- All modules that support Hyvä Theme will also be re-licensed under OSL3.
- The Hyvä Checkout, Hyvä Enterprise, and Hyvä Commerce products will remain proprietary/commercial.
- From November 10, 2025, Hyvä Theme will be freely available on GitHub and via Packagist/Composer.
Why was this move made?
According to Hyvä’s own announcement, the decision stems from a combination of motivations:
- Hyvä started 5 years ago in response to frustrations with Magento’s front-end options and the shift to headless/composable front-ends.
- The team wanted Hyvä to be more than just a theme—it needed a healthy ecosystem, a strong partner network, and long-term sustainability.
- They noted that open-source solutions typically do not have the continuous resources, continued support, or growth of ecosystem required to be scalable.
- By making the theme open-source and free, Hyvä wants to encourage adoption, enable smaller merchants, provide developers a better opportunity to get customizations done faster, and more rapidly scale the Magento ecosystem.
What this means for Magento merchants and agencies
Lower cost and friction
Having a free theme and no upfront licensing costs to use the base theme gives merchants a chance to try out and adopt Hyvä without added costs. This reduced risk allows merchants to adopt Hyvä quickly and allows more choices if they want to build on the front-end.
More freedom & flexibility
Because the code is now open-source, you can inspect, extend, or customize the theme—and build custom child themes, templates, or extensions on top of it. This gives you more power over your store’s look, feel, and performance.
Stronger ecosystem & compatibility
With modules supporting Hyvä being relicensed too, extension vendors will be more motivated to ensure compatibility, contribute code, and build third-party add-ons. That means a richer ecosystem for you.
Future-proofing and performance
Hyvä has already established itself as a high-performance front-end choice in the Magento world. Their announcement noted adoption by significant brands, amazing partner growth, and continued expansion of their own company. You can align your store today with Hyvä and gain a solid footing for years to come.
Opportunity for agencies and developers
With this reduced barrier to entry, agencies will be able to spin up Hyvä-based themes more quickly, pursue customization projects, and offer more competitive solutions compared to front-end options. Developers will be able to leverage a strong open-source base as a starting point for their innovation efforts.
What’s next — how MageComp can help
We’re excited about the opportunities this opens up, and at MageComp, we can help in several key ways:
- Hyvä Migration: If using Magento’s legacy frontend or first theme, migrating to Hyvä could yield huge experience and overall performance wins. We will take care of this for you, developing a migration plan and executing it as well as providing ongoing support post-launch.
- Custom theme development & child themes: We can develop a custom child theme for you for Hyvä with your branding, unique UX requests, and conversion goals.
- Extension compatibility & build-out: We will make a full review of all of your applications and test for Hyvä compatibility, refactoring or replacing applications as necessary to preserve your store’s functionality.
- Performance optimization: We know that Hyvä improves Core Web Vitals, improves load times, and reduces your front-end weight. We will be measuring, optimizing, and monitoring these metrics to improve your site performance.
- Training & support: Whether you are a merchant looking to take more control or a developer/agency looking to expand on Hyvä, we can offer guidance, best practices, or ongoing support.
Final Thoughts
The Hyvä Themes team has made the Hyvä Theme a free, open-source product, which is a good step forward for the Magento ecosystem. The removal of a licensing fee, having an open-source codebase, and the ability to onboard other devs or merchants are proof of support for the platform and continuing to enhance its capabilities of the platform.
For your business, whether you are a scaling merchant or an agency that builds on Magento, this is a chance to capitalize. MageComp has an extensive background in Magento, has been successful, and is willing to help you leverage the change, create high-performance stores while enhancing the user experience.
FAQ
1. Is the Hyvä Theme now fully free?
Yes. Effective November 10, 2025, Hyvä Theme became fully free and open source under the OSL3 + AFL3 licenses, which means that no longer will anyone who wants to use, modify, or share the theme have to pay a licensing fee.
2. Why did Hyvä decide to go open source?
Hyvä aims to develop more community contribution, reduce merchant entry barriers for smaller merchants, enable developers with an understanding of open-source principles, and strengthen the Magento ecosystem around a bigger vision of teamwork and transparency.
3. Where can I download the free Hyvä Theme?
Beginning November 10, 2025, the Hyva Theme will be completely open-source and will be available to download on GitHub and on Packagist/Composer.
4. Are all Hyvä products free now?
No, only the Hyvä Theme is now Open Source. Hyvä Checkout, Hyva Enterprise, and Hyva Commerce will remain commercial products and licensed as such.
5. Will MageComp extensions work with Hyvä?
MageComp is actively updating its Magento 2 plugins for full compatibility with the Hyvä Theme, ensuring that any performance and customer-facing product features are adjusted for compatibility with the Hyvä Theme.
