Since it was founded in the 1970s, email has come a long way from where it was, from being a simple means of communication to an incredibly powerful marketing tool. What was originally designed to be a simple, text-based communication has now evolved to multimedia text, interactive content, and even customized experiences.
As seen in the evolution of technologies, i.e., automation, segmentation, and mobile optimization, the model has grown stronger over time. Email marketing has helped businesses reach people from all markets of the world, increase engagement,nt and make money.
Today, all of this is happening in the form of email, and email is today more dynamic, more personal, and more data-driven than it ever has been and shows to be one of the biggest ways direct personal communication with the consumer can take place.
For instance, in the following article, we have covered some of the best email marketing statistics that will have you think about using email marketing for your business marketing in 2025.
General Email Marketing Statistics
- Email marketing has an ROI of $42 for every $1 spent.
- Email marketing has been estimated to have generated a revenue of $7.5 billion in 2020, and it is estimated to grow to $17.9 billion by 2027.
- As of 2024, there are 4 billion daily email users, with projections estimating an increase to 4.6 billion by 2025.
- It is estimated that approximately 361.6 billion emails will be sent and received every day in 2024. This number is estimated to reach 376.4 billion in 2025.
- 99% of email users check their inbox daily.
- In 2022, 69% of marketers used email marketing to distribute their content.
- 4 out of 5 marketers would rather give up social media marketing than email marketing.
- Millennials and Gen Xers rely on their email more than any other generation at 98%.
- In 2021, people spent an average of just over 2.5 hours a day on email.
- 37% of individuals have two email accounts.
- 63% of people who open up an email try to find a discount.
- 89% of B2B marketers reported increasing or maintaining their email marketing budget in 2023.
- The average open rate for email marketing campaigns is 36.5%.
- The average click-through rate (CTR) for email marketing campaigns is 2.3%.
Email Marketing Success Statistics
- Marketers who use segmented campaigns see a 760% increase in revenue.
- A compelling subject line can increase open rates by 22%.
- Email marketing has seen a 5% annual growth rate in recent years, with continued expansion expected.
- Transactional emails have 8x higher open rates than standard promotional emails.
- Emails with 75 to 100 words have the highest response rates.
Email Marketing Performance and Engagement Statistics
- Emails with personalized subject lines have a 26% higher open rate.
- Personalized emails have a 14% higher CTR compared to non-personalized emails.
- Including dynamic content in marketing emails can increase revenue by 22%.
- Email campaigns that are segmented see 14.31% higher open rates and 100.95% higher click-through rates.
- 45% of abandoned cart emails are opened, and 21% of them are clicked.
- Automated emails generate 320% more revenue than non-automated emails.
- Emails opened on Tuesdays and Thursdays have 15% higher open rates than those sent on other days.
- 49% of consumers prefer receiving promotional emails weekly.
- 42% of people will delete an email that isn’t optimized for mobile.
- The best time to send emails is between 10-11 AM or 1-2 PM local time.
Email Subject Line Statistics
- Almost 64% of emails are opened and deleted based on the emails’ subject lines.
- 64% of people open or delete an email based on the subject line.
- Testing different email subject lines and content can increase return on investment (ROI) by up to 28%.
- Good email subject lines spark curiosity, especially when they include special offers and are tailored to the interests of the individual recipient.
- Email marketers focus on writing short, clear subject lines, making links and buttons easy to spot, and using short, simple paragraphs to boost engagement.
- Subject lines with numbers have an open rate that is up to 36% higher than those without.
Email Marketing Open Rate Statistics
- In 2021, the overall email open rate across various industries was 21.5%, which marked a 3.5% rise from the previous year. Industries like Education, Agriculture, and Financial Services had the highest open rates, falling between 25% and 28%.
- Emails sent on Mondays had an average open rate of 22%, while those sent on Sundays had a slightly lower average open rate of 20.3%.
- Emails sent out on Tuesdays showed an average click-through rate of 2.4%, exceeding the 2.1% click-through rate seen for weekend emails.
Email Marketing ROI Statistics
- The most effective strategies for email marketing campaigns encompass subscriber segmentation, with 78% of marketers employing this method, message personalization at 72%, and email automation campaigns at 71%.
- For every $1 invested in email marketing, practitioners can expect an average return of $40.
- Notably, 50% of media planners currently utilize email marketing, and an anticipated 22% plan to incorporate it for the first time this year.
- Furthermore, 37% of brands are increasing their email marketing budgets, while only 1.3% are reducing theirs.
- A/B and spam testing of emails significantly enhance return on investment, contributing to a potential 28% increase in ROI.
- Additionally, email serves as the primary source of return on investment for 59% of marketers.
- Personalized email marketing is gaining importance, as 55% of email marketers acknowledge its potential to enhance engagement and plan to prioritize this strategy moving forward.
Video Email Marketing Statistics
- Incorporating video content into emails leads to a notable increase of 200-300% in click-through rates.
- Featuring a video in the initial email of a campaign can enhance click-through rates by 96%.
- Adding video to emails boosts website traffic and may positively impact SEO rankings. Users who utilize video observe a 41% rise in search traffic compared to those who do not.
- Video prospecting in emails can elevate open rates by nearly 20% and lower unsubscribe rates by over 25%.
- Video content achieves the highest average organic reach on Facebook, exceeding photos with a reach that is 135% greater.
- A significant 84% of consumers reported that watching a brand’s video influenced their decision to make a purchase or subscribe to a service.
- Using product videos can help eCommerce businesses increase product sales by as much as 144%.
- 65% of users/customers visit a product or service’s website after watching a related video.
- Integrating video into emails can lead to a nearly 20% boost in open rates and a reduction in unsubscribes by over 25%.
- 63% of marketers track the number of views on their video views as a key metric to evaluate their video content’s return on investment.
Email Marketing Campaigns Statistics
- Personalized subject lines in emails lead to a 50% boost in open rates.
- 33% of marketers dispatch emails on a weekly basis, while 26% send them several times throughout the month.
- Dispatching three abandoned cart emails results in a 69% rise in orders compared to sending just one email.
- Successful tactics for email marketing campaigns include subscriber segmentation (78%), message personalization (72%), and automated email campaigns (71%).
- Companies modify their email frequency in response to engagement levels, with 63% reducing the frequency based on this metric.
- Fridays have the highest email open rates globally (almost 19%), whereas Saturdays have the lowest rates (17%).
- A significant 15.8% of emails disappear or are captured by common spam filters.
- B2B marketers discover that marketing emails announcing new products and features achieve the highest click-through rates.
- Marketers who use segmented campaigns report a remarkable 760% increase in revenue.
Email Marketing Statistics for Mobile
- 46% of smartphone users favor receiving communications from companies via email.
- Optimizing emails for mobile can enhance click-through rates by as much as 40%.
- According to HubSpot’s marketing blog, using a mobile-responsive email design can increase unique mobile clicks by 15%.
- 56% of marketers include mobile-friendly emails in their email marketing approach.
- The default email application on Apple iPhones commands the largest market share, with Gmail closely behind.
- The typical open rate for emails on mobile devices hovers around 34%, with some research indicating it can reach as high as 57%.
- More than half, 54%, of all emails are accessed on a smartphone or tablet.
Automated Email Marketing Statistics
- Automated emails significantly enhance revenue generation, showing a remarkable 320% increase compared to traditional non-automated emails.
- Moreover, recipients of automated abandoned shopping cart emails are 2.4 times more likely to complete their purchase, highlighting the effectiveness of this strategy.
- Currently, only 5% of companies are utilizing marketing automation, indicating a potential area for growth and improvement in their marketing efforts.
- Transactional emails are particularly effective, achieving eight times more opens and clicks than standard emails. These emails also possess the potential to generate six times more revenue.
- In the realm of email marketing, automation is primarily applied in areas such as triggered emails, drip or nurture campaigns, and audience segmentation.
- Additionally, automation emails boast an impressive open rate of 73%, a significant contrast to the 29% open rate found in regular emails.
Bottom Line
Email marketing remains a cornerstone of digital communication, offering unmatched ROI and engagement opportunities in 2025. With statistics highlighting an ever-growing global email user base and high open and click-through rates, businesses can leverage this channel to drive conversions and foster relationships. Personalization, mobile optimization, and AI-driven campaigns are key trends shaping the future, ensuring targeted and impactful messaging.
As email marketing continues to evolve, staying informed about industry benchmarks and adopting innovative practices is essential for success. By aligning strategies with data-backed insights, businesses can maximize their potential and thrive in an increasingly competitive digital landscape.
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