Categories: General

Official WhatsApp API vs Custom WhatsApp API: Which is Better?

WhatsApp has been added to the lifestyle of people. This brings in broader opportunities for businesses that want to expand their reach and grow audiences.

As per the statistics by FreshWorks, more than 5 million businesses are actively connecting with customers on WhatsApp; as many as 80% are with the opinion that it helps businesses grow.

WhatsApp Business can be a game-changer for your messaging strategy and will help you to remain competitive. WhatsApp Business API helps medium and large-scale businesses to connect with their customers in a secure, reliable, and simple manner.

Use Official WhatsApp Business API or Custom WhatsApp Business API and automated send messages outside contact list easily.

Contents

1 Difference Between: Official WhatsApp API and Custom WhatsApp API
2 Official WhatsApp Business API
3 Custom WhatsApp Business API
4 Final Say:

Difference Between: Official WhatsApp API and Custom WhatsApp API

Points	Official WhatsApp API	Custom WhatsApp API
Pricing	$20 or ₹999 / Month + 18% GST WhatsApp us on +917990250277 to purchase	$15 or ₹1100 / month (It needs scanning Web QR code daily.) $29 or ₹2100 / month (It needs scanning Web QR code periodically.) WhatsApp us on +917990250277 to purchase
Cost per message	Automated Message cost is the same as Facebook – Click here This means You get the first 1000 conversations per waba / month (included in our pricing). After that Facebook Conversion Charges will apply that will be charged as per actual to you (without any markup)	No cost is charged per message whether you’ve chosen plan of $15 or $30.
QR Code	No QR Code Scan Required	WhatsApp Web QR Code based system You will get one panel to login where you can scan your WhatsApp Web QR code once. You will get API details that you can use to configure in the plugin. Then you can close the panel. Automated notification will start sending from your own number.
Approval	Time to Onboard Approvals Required. 1. WhatsApp business number approval required for API access. Takes max 1-2 days 2. Facebook Business Verification Required. If you have it already, it’s good, otherwise, it takes 1-2 days parallely. 3. Template Text approval required which you want to send as an automated notification. It takes hardly 30 mins to 1 hour.	It’s plug and play, you can start using it in no time. No approvals required.
Available Plugins	Magento, Shopify, WooCommerce	Magento, Shopify, WooCommerce
Sent/Received Messages	As this is the official WhatsApp API, as per the Facebook rules you can’t use that number as a WhatsApp mobile app. So you will get one panel where you can see sent and received messages. That panel can have 5 different agents to login and reply to the customers.	All Sent and Received Messages you can see on your Whatsapp mobile app.
Broadcast	You can send broadcast messages to all of your customers. You just need to get the template approved and send it to all your customers without any risk of getting banned.	You can send bulk Messages from Panel but at your own risk as there are chances of getting a number banned. We won’t be responsible for the number ban.
Auto Reply	Auto Reply Feature you can set up in the panel	Auto Reply Feature you can set up in the panel
WooCommerce Integration	Direct integration for Woocommerce stores from the panel itself.	You need to install the plugin and configure the API details for Woocommerce integration. You can download the plugin from here
Multiple Website	Cost is for Sender Number not for each website, so you can use it on multiple websites too.	Cost is for Sender Number not for each website, so you can use it on multiple websites too.
Contact Widget	Whatsapp contact widget available for your website	Whatsapp contact widget available for your website
Support	Webhook support	Webhook support

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Official WhatsApp Business API

With MageComp’s powerful and quick WhatsApp API, build custom solutions for your business.

Team Inbox helps in connecting multiple users to answer customers’ queries quickly.
Send automated WhatsApp notification
Support broadcast WhatsApp notifications and import contacts quickly.
Serve your customers through WhatsApp official API
Support sending multimedia like Text, Image, PDF.
Supports buttons

Custom WhatsApp Business API

Note – We no longer provide this service.

Stay always connected with your customers and communicate with them in the same mechanism they connect with their friends and family.

Engage with customers and send messages with your own number.
Automatically send and receive messages without any effort.
Increase brand awareness with brand logo and name.
Send messages to customers that are not even on your contact list.
Support sending multimedia like Text, Image, PDF.

Final Say:

WhatsApp Business API offers useful features for businesses to stay in touch with their customers. Increase conversion rates, interact with your customers, and increase your chances of being seen through MageComp’s WhatsApp Business API – Get Started Now

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Gaurav Jain

Gaurav Jain is Co-Founder and Adobe Certified Expert-Magento Commerce Business Practitioner. Being Computer Engineer👨‍💻 and possessing Extensive Marketing skills he handles all kinds of customer Queries and his Happy😀 & Helping🙏 Nature makes customer's day Delightful. When he isn’t working, you’ll find Gaurav Reading on Books📖 or Traveling🚗. Also, he is Speaker at Magento Meetups.