Hello Magento Friends,
Today we will learn How to launch A/B test in your Magento 2 store via Google Analytics.
A/B testing is a very important marketing tool. It helps to track which page brings in more sales. A/B testing helps in increasing conversion rates of your E-commerce website.
Before launching A/B testing for your Magento 2 store, you need to make sure that the speed of your Magento site is good enough. A/B testing can slow down the speed of your site.
Let’s initiate A/B testing,
Contents
If you face difficulty, check out the comprehensive guide to Set up Google Analytics eCommerce tracking in Magento 2.
You need to duplicate the product, category, or page which you want to test. Make sure each alternative has a unique URL within the same store view. Make changes that you desire to test and save the duplicate element.
Now, open your Google Analytics account.
Now create a new experiment
After you launch the test, you can see the results in the Google Analytics tracker and analyze which Magento 2 page works for your users. You will be able to see a graph of the performance of your Magento 2 products.
Now you can easily test the pages of your Magento 2 site. Sometimes it happens that your ideas may not work for customers. So testing is very necessary. Test, analyze, and evaluate!
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