10+ Shopify Statistics You Need To Know In 2024 [Updated]

When a person wants to take their business online, Shopify is the first and foremost name that comes to mind. 

Who knew that a startup that was started in 2004 by three Canadian friends to sell skating gear would become the most popular eCommerce platform in the upcoming years? Literally, no one.

Today, in this digital world, Shopify is considered a leading eCommerce platform for every business. No matter big or small, Shopify is every startup’s first choice.

The admin-friendly powerful features, user-friendly interface and comprehensive app ecosystem have helped Shopify gain a huge fan and customer base. 

Shopify is a platform that enables small and medium-sized businesses to sell their products and services online. It is cloud-based and offers multiple channels for commerce. 

Shopify provides a range of essential features for online sales, such as website building, payment processing, shipping, marketing, and customer support. It is widely used by over 1 million merchants worldwide and is considered one of the most popular e-commerce platforms available.

In this article, we will be looking into some jaw-dropping Shopify insights. So let’s get through it.

1. What is the Market Share of Shopify?

 Shopify has witnessed tremendous growth in its market share since its launch. As we stated earlier, the user-friendly interface and admin-friendly robust features have made Shopify a merchant favorite. 

The features provided by Shopify have made it easy for merchants to have an attractive digital presence and sell their stores online. From small pop-up shops to large MNCs, Shopify operates them all.

• As of 2023, Shopify holds a global market share of 10% after WooCommerce, Squarespace Online Stores and WooThemes.
• Whereas in the US, Shopify holds a market share of 29% as of 2022.
• If we discuss CMS platforms, Shopify ranks among the top 5 CMS platforms with a market base of 5.5%.

2. How many stores are there on Shopify?

• Shopify has over 4.4 million stores operating all around the world.
• 25000 websites are live on Shopify with Shopify Plus.
• Out of the 4.4 million websites, 2.5 million, i.e., 70% of websites, are from the US itself.

In the above statistics, the majority of the stores are US-based Shopify stores. To your surprise, almost ⅓ rd of the Shopify store is from this region only. 

Once again, Shopify is ruling over every merchant’s heart, no matter the firm size.

The fashion and apparel online stores are flourishing on Shopify. Fashion Nova, Gymshark, Asphalte, etc., are some of the best Shopify clothing stores of 2023.

It is noteworthy that some of the most prestigious companies in the world, including BBC, Redbull, Nescafe, and Tesla, have recognized the exceptional advantages that Shopify can offer and have opted to incorporate it into their operations. This decision undoubtedly speaks volumes about the platform’s ability to facilitate business growth and success.

Here is a table with country-wise Shopify store number

Countries	Shopify stores (Live)
USA	2,653,014
UK	178,882
Australia	128,470
Brazil	105,105
Germany	101,741
Canada	100,988
.co websites	68,870
France	55,370
India	39,439
Netherlands	38,697
Italy	35,591
New Zealand	23,250

3. How huge is Shopify’s customer base?

• As of 2022, approximately 649 million made their purchase from a Shopify store which is expected to exceed the number of 700 million purchases.
• Shopify is all set to exceed the user number by 2.14 billion by the end of 2023.

Though a business is launched by its owners, the customers are the ones who make the business successful.

For a better understanding, here is a table for you:

Years	Buyers
2014	28 million
2015	57 million
2016	100 million
2017	163 million
2018	216 million
2019	300 million
2020	457 million
2021	572 million
2022	649 million
2023	700 million (estimated)

4. What is the cost of Shopify?

There are five different Shopify pricing plans available for merchants with different features. Merchants can choose their ideal plan according to their business and business needs. 

Shopify Plus is the highest-purchased pricing plan of all five Shopify pricing plans.

	Shopify Starter Plan	Shopify Basic Plan	Shopify Regular Plan	Shopify Advanced Plan	Shopify Plus
Price	$1/month For 3 months	$18	$68	$275	Starting from  $1845
Online Credit Card Processing Fees	5% + 30¢	2.9% + 30¢	2.6% + 30¢	2.4% + 30¢	2.15% + 30¢
In-person Credit Card Sales	2.7%	2.7%	2.5%	2.4%	Varies
Staff Accounts	1	2	5	15	unlimited
Social Media Sales & Buy Button	✅	✅	✅	✅	✅
Online Shopify store	❌	✅	✅	✅	✅ Multiple stores
Add unlimited products	✅	✅	✅	✅	✅
Analytical reports	❌	❌	✅ Standard	✅ Advanced	✅ More advanced
Fraud Analysis	✅	✅	✅	✅	✅
24/7 Customer Support	✅	✅	✅	✅	✅
Inventory Locations (Max.)	1	4	5	8	20
Multilingual stores	❌	✅	✅	✅	✅
SSL Certificates	✅	✅	✅	✅	✅
Abandoned Cart Recovery	✅	✅	✅	✅	✅

5. How popular is Shopify Plus?

Shopify Plus is the highest-priced plan of Shopify which was launched in 2014.

A Shopify plan power-packed with rich features and functionalities to make the admins’ and their customers’ work easier than ever.

Shopify Plus has all the features that are used by big businesses and popular brands that use some amazing eCommerce operations every day.

• Presently, 25000 websites are built on Shopify Plus.
• Shopify Plus holds 1.19% of the eCommerce market’s market share.
• Over 60% of Shopify Plus stores are from the USA.

Here is a list of Shopify stores that are live globally.

Countries	Shopify Plus stores (Live)
USA	15380
UK	2160
Australia	1298
Canada	1370
Germany	982
Italy	512
Netherlands	420
France	410
Denmark	343
New Zealand	258

6. Which is the most popular business on the Shopify store?

Shopify is an exceptional eCommerce platform that can adapt to businesses of all types. It boasts a wide array of online stores catering to various products and services, from clothing to pets and animals.

• The fashion and apparel business is the most popular business on Shopify, with more than 27% of Shopify stores falling under that category.
• Every 1 out of 4 Shopify stores is a fashion store or clothing store.

Take a look at this table:

Business Type	No. of Shopify stores
Fashion	100,806
Clothing	81,666
Jewelry	73,573
Accessories	45,034
Footwear	36,531
Makeup	35,539
Women’s Clothing	33,298
Home Decor	30,229
Fitness	26,240
Food and Groceries	26,195
Coffee	25,855
Bed and Bathroom	22,285
Kitchenware	21,856
Furniture	21,839
Skincare	17,341
Nutrition	17,253

7. How many merchants are engaged with Shopify?

Individuals that run businesses on Shopify are known as Shopify merchants.

• Over 1 billion products are sold by Shopify merchants globally.
• Products are shipped to 200+ countries and territories by Shopify merchants.
• Shopify merchants can accept more than 100 different payment methods.
• More than 7000 Shopify apps are used by Shopify merchants daily.
• While working with Shopify, merchants are accessed by a team of 1000+ support professionals 24*7.

8. Which shipping carriers are used by Shopify?

Shipping carriers are the ones that deliver the products to customers easily. The USA is home to the world’s most popular shipping services, of which;

• FedEx, UPS, and USPS are one of those well-known Shopify shipping carriers.
• More than 15.2% of USA-based Shopify stores rely on USPS postal services.

Here is a table showing the carrier services in the USA:

Carrier Services	Stores
USPS	137932
UPS	69827
FedEx	44440
DHL	4423
Canada Post	2685
China Post	1461
Royal Mail	1410
Australia Post	820
Correos	296
SF Express	228

9. How much traffic and sales does Shopify get?

We live in a world where everything is at our fingertips, on mobile phones. Customers find their shopping convenience on mobile phones, which is why the traffic from mobile devices is higher than the traffic from desktop devices.

• As of September 2022, Shopify had an average order value of $84.
• 10% of the global Shopify store sales are from the USA.
• As of 2020, the official Shopify website had over 58 million visits.
• Email marketing is flourishing on Shopify in 2023, with email campaigns delivering the highest conversion rates of 4.29%.
• On average, Shopify stores get organic traffic of 3.04%.

10. How much revenue do Shopify stores generate?

It is truly impressive how Shopify has managed to expand its business. Despite its growth, Shopify continues to generate profits and experience significant increases in revenue and net worth.

• Shopify went public in 2015, with an initial public offering of $130.9 million (approx.)
• As of 2022, Shopify generated revenue of $2498 million.

11. How many apps are there on Shopify?

Apps play a crucial role in the operation of online stores on the Shopify platform, as they help fill any functionality gaps.

• Shopify houses 8639 apps that Shopify merchants can use.
• Shopify also has 80% of third-party apps developed by 3rd party Shopify developers.
• 25 millions apps have been installed from Shopify App Store.
• With 21% of installation rates, product reviews apps are the most popular Shopify app, followed by Shopify Inbox with a 13.3% installation rate.

Check out this table for the best Shopify Apps:

Shopify Apps	No. of stores that installed the apps
Product Reviews	383,591
Shopify Inbox	243,241
Klaviyo: Email Marketing & SMS	240,461
Geolocation	188,237
Customer Privacy	182,277
Mailchimp: Email Marketing	161,243
Judge.me Product Reviews	137,975
Loox Product Reviews & Photos	127,935
Instafeed – Instagram Feed	127,425
Printful: Print on Demand	122,287

12. How many people are using the Shopify App Store?

The Shopify App Store is a platform where developers can create and list apps that provide additional functionality and features for Shopify online stores. Shopify store owners can use these apps to enhance their stores, streamline operations, and improve customer experience.

• 87% of merchants use Shopify App Store means more than one in ten store owners aren’t using the app store.
• Shopify app store has 5462 listed vendors.
• Merchants have spent over $100 million dollars in the Shopify App Store.

13. How much a Developer earns from Shopify App Store?

Shopify store owners can browse the App Store, install the apps that suit their business needs, and integrate those apps into their stores. Some apps are free, while others come with a subscription fee or one-time purchase cost. Shopify also offers a robust API and development documentation for developers who want to create their own custom apps.

• Average yearly earning of a developer from Shopify app store is $93,000.
• The bottom 6% of developers only earn $43,000 to $56,000 every year.
• The top-performing Shopify app developers earn between $173,000 and $186,000 in a year.
• About 0.18% of all app developers earn more than $1 million per year.

Conclusion

These were just a few of Shopify’s interesting statistics. But with that, too, Shopify is always been considered the best platform to boost your business.

If you want to develop a Shopify app for your business, hire our Shopify app developers and launch your dream business app within no time.

Or, if you have any queries regarding Shopify services, kindly get in touch with us through our official Facebook group.

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