WhatsApp is a popular messaging application founded in 2009 by Brian Acton and Jan Koum, former employees of Yahoo! The app quickly gained popularity due to its simplicity, ease of use, and cross-platform compatibility.
In 2015, WhatsApp launched a web-based version called WhatsApp Web, allowing users to access their WhatsApp accounts on their computers. In 2016, WhatsApp implemented end-to-end encryption for all messages, ensuring that only the sender and recipient could access the content, making it more secure and private.
WhatsApp introduced the WhatsApp Business app and later the WhatsApp Business API, providing tools for businesses to communicate with their customers, automate messages, and provide customer support.
Let’s delve into WhatsApp’s usage and revenue statistics 2023, providing insights into its widespread popularity.
Contents
Original Authors | Brian Acton, Jan Koum |
Developers | Meta Platforms, Will Cathcart (Head of WhatsApp) |
Initial release | January 2009 |
Size | 178 MB (iOS), 33.85 MB (Android) |
Available in | 40 languages (iOS), 60 languages (Android) |
WhatsApp has consistently introduced new features and updates to enhance the user experience. Over the years, WhatsApp introduced several key features, including group messaging, voice messaging, read receipts, voice and video calling, end-to-end encryption, and the Status feature (similar to Stories on other platforms).
It also includes features like disappearing messages, payment services (in select regions), and additional privacy settings. It continues to evolve by introducing new features, improving performance, and expanding its capabilities to meet the communication needs of its users.
Let’s find out the estimated revenue generation of WhatsApp from 2018-2022.
Year | Revenue |
2018 | $443 million |
2019 | $507 million |
2020 | $632 million |
2021 | $790 million |
2022 | $906 million |
eCommerce businesses can send notifications to customers on WhatsApp using plugins like Shopify WhatsApp Notifications, WooCommerce WhatsApp Notifications, and Magento 2 WhatsApp Order Notifications.
Here are the top 10 countries with the most number of WhatsApp users
Country | Number of WhatsApp Users |
India | 487.5 Million |
Brazil | 118.5 Million |
Indonesia | 84.8 Million |
United States | 79.6 Million |
Russia | 67 Million |
Mexico | 60 Million |
Germany | 49.2 Million |
Italy | 36.9 Million |
Spain | 32.2 Million |
Argentina | 26.5 Million |
WhatsApp’s usage and revenue statistics illustrate its immense popularity as a messaging platform. With a vast user base and billions of daily messages exchanged, WhatsApp has solidified its position as a primary communication tool worldwide.
Through its WhatsApp Business API and ongoing monetization experiments, the platform continues to explore avenues for revenue generation while providing businesses with valuable communication solutions. As WhatsApp evolves, it remains a key player in the messaging landscape, connecting people and businesses across the globe.
Sources
Backlinko – https://backlinko.com/whatsapp-users
Wikipedia – https://en.wikipedia.org/wiki/WhatsApp
BotSpace – https://www.bot.space/blog/whatsapp-usage-and-revenue-statistics-for-2022
BusinessofApps – https://www.businessofapps.com/data/whatsapp-statistics/
Oberlo – https://www.oberlo.com/blog/whatsapp-statistics
New Vision – https://www.newvisiontheatres.com/whatsapp-statistics
Demand Sage – https://www.demandsage.com/whatsapp-statistics/
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