Many website owners are so inattentive with what they think users want that they ignore the essential principle of what makes the usage of the Internet so popular: its speed. While some business owners create complex User Interfaces full of graphics, slides, music effects, and more, their customers move elsewhere because websites take too long to load. Donât you dare make these silly mistakes.
Web Performance Optimization offers numerous advantages, such as boosted conversion rates, page views, rankings on search engines, and even decrement in server bandwidth charges. These factors are especially important for mobile connections.Â
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People hate waiting, whether itâs waiting in long queues at the supermarket or poor web performance. Especially in recent times, every fraction of a second counts. The miracles of optimizing web speed and performance should not be miscalculated when it comes to aspects like conversion rates, sales, page views, rankings on the search engines, and others.
Letâs dig into some points to prove why Web Performance Optimization is so useful:
As previously stated, when a customer or visitor first visits a website, they expect it to load the website real quick within 3 seconds. Remember those first impressions are important for web-based businesses. Speed ââplays a huge role in how audiences comprehend a brand on a web page.
Research reveals that approximately 40% of users ultimately desert a website if it takes more than three seconds to load. So, to deliver a great user experience for new visitors, a website needs to load very quickly every time the users open it.
Google has made it very clear that they are gripped with speed for every product on the web. However, Google has also made it clear that website owners shouldnât compromise on the quality or relevance of their content in order to make websites faster.
So, in order for websites to rank well on Google, teams need to make sure that the websites are optimized enough to load faster. Higher rankings lead to organic traffic growth, which is important for businesses.
Remember that Google sentences sites with low page load speeds. More notably, customers or visitors will stop coming back to these sites or bounce back when the pages take too long to load. This leads to lost leads and revenue. This is especially true for e-commerce websites.
A website that loads quickly not only provides a good user experience but also helps create an everlasting optimistic belief in customersâ minds. Therefore, optimizing page load speed is of prime importance for every website developer and tester. It should be on their priority list from the start of development sprint cycles.
The benefits of Performance optimization are a lot more than we can even imagine and to experience those benefits, one should have complete guidance about performance optimization.
Here are some stats which make the benefit points crystal clear as to why page optimization is important:
When looking for ways to speed up the website, there are mainly 2 options available: page speed optimization services and performance optimization extensions. They have a massive dissimilarity in cost and consequence on the website, so today weâre going to take a look at their features and try to let the readers know when itâs best to use the service and when to install the module.
If we discuss known Magento 2-page speed optimization, which includes issues like server, caching, and manual code optimization, the online store owners cannot entrust these tasks to an offsite resolution. In this case, the store owners either have to hire an in-house expert or outsource the task to a qualified team.
The Magento Speed optimization services have their own benefits and drawbacks
Benefits
Drawbacks
According to our experience, the optimization service is best served for larger stores, sites with a lot of customization, and sites that need server-side modifications, such as caching settings. Here are typical warnings from the Google PageSpeed ââInsights report that can be addressed as part of an optimization service:Â
 Reduce server initial response time
 Of course, the final preference between an extension and a service is still up to the business owner, but optimistically, now any online store owner can make an advised conclusion knowing all the merits and demerits of each option.
Usually, a website consists of images, videos, scripts, fonts, CSS, and HTML, though these elements are useful for the site they also play a part in slowing down our website. Thankfully, the work of easing the burden of these elements can be self-regulated thanks to the extension and thanks to our talented developers. Yay!
For example, business owners donât need to manually convert all their images to webp and scale them down to fit different devices. So, the main idea of ââusing a Magento 2 performance optimization plugin is to minimize the size of the website elements and make them load faster. But this approach has its advantages and disadvantages.
AdvantagesÂ
Disadvantages
Now that we have discussed the advantages and disadvantages of Magento 2 performance optimization extensions let us discuss when these google page speed optimization will be more useful.
For a better understanding of whether the extension is enough to assist online business owners to optimize for speed, they can visit Google PageSpeed ââInsights and test their website. As a result, theyâll get a list of settings that Google recommends them to tweak for better SEO speed and performance. Google Page Speed ââOptimizer can respond to the following warnings:Â
From our expertise, these issues are most common in new websites and online stores with little or no customization.
Website performance optimization is very essential to conduct regularly, after the successful installation of Magento 2 speed optimization extensions one can conduct the speed optimization process in a few steps. Besides this, the store owners can even try amazing steps to boost up their Magento store speed again taking a few actions for the procedure.
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